Micro-Blog Has Become A New Window For Enterprise Internet Marketing.

After SNS and blogs, micro-blog has become a new wave of social media promotion. Today, micro-blog storms have swept China and quickly become a hot focus in the Chinese Internet industry.

But what is the "micro-blog power" changing? Is there a marketing opportunity and space for micro-blog? In July 2010 -9, the world's largest media investment management group, group China and the new generation market monitoring organization jointly launched a research on micro-blog. In the 6 cities of Beijing, Shanghai, Guangzhou, Shenyang, Xi'an and Chengdu, expert interviews, micro-blog's senior user interviews and quantitative surveys were adopted to unveil the Chinese micro-blog market.

Micro-blog has the highest degree of trust compared to other social media.

Comparatively speaking, micro-blog has the inherent advantage of Internet word of mouth marketing.

Among them, the average personal micro-blog has the highest degree of trust, and the further development of micro-blog in the enterprise / media will take some time. This undoubtedly creates a good foundation for micro-blog's brand marketing.

The concern will take part in the brand sponsored activities. Why do they follow this brand? The ratio of 74% is followed by the brand, followed by the brand launching interesting and interactive activities (the median rate is 46.5%), which indicates that micro-blog has a basis for marketing, and people should follow the brand, and enterprises should also learn to build their own cyberspace. A Post-80 private owner in Shanghai said, "if a friend sent a brand, he said that a brand is his concern. If this brand is not known to me, I will deliberately check it. If they check out their official website, I will believe it. If I do not find out, the website will be out of line, and I will be very disgusted with many web games." 65% of people have followed the brand on micro-blog. One is that when he sees the brand has new information, he will forward and pay attention to it, and he will make the brand himself.

If we use micro-blog to do marketing, what will users think about it? 83% of the micro-blog users who participated in the survey indicated that they could receive information about products and brands in micro-blog, which showed that micro-blog users had some tolerance for brand marketing in micro-blog. Meanwhile, the attitude of micro-blog users to brand information mentioned in others' references was basically positive. They would be concerned about and feel that more attractive users accounted for 50% and 35% of the total, only 10% of them would be disgusted.

Of course, there are requirements for micro-blog's brand information or advertising. Not traditional advertisements can be copied to micro-blog. In the interview, micro-blog users said they could use micro-blog's stars to disseminate brand information, but they should not always let stars disseminate business information. "Seeing ads is not a bad thing."

It depends on what kind of marketing mode and creativity, mediocrity and eye injuries do not like, giving life interesting, inspiring, convenience, sense of humor, aesthetic feeling can be easily accepted.

(a Post-80 micro-blog user), the inspiration for this brand is that micro-blog marketing should be interesting, lively and interesting, and the user participation will be high. And according to the interest preferences of the collar, the creative advertisements with interesting, humorous, inspiring, and can be followed by everyone will be more easily attracted or even forwarded.

Micro-blog users are most concerned about brand / product micro-blog: 1. technology digital (67%); 2. home appliance products (51%); 3. food (49%); 4. clothing (48%); 5. cars (48%).

These categories can certainly boldly use micro-blog marketing to enhance brand awareness, let people trigger a brand discussion in micro-blog space to spread the brand information, as a Post-80 micro-blog user said: "I would like to pay attention to a brand of a product of micro-blog, such as a well-known digital brand, and see what new products are, even if not, it must be an important topic / talk in a circle of friends / office."

Micro-blog has become a new window for enterprise Internet marketing, because micro-blog combines all other social media: video, pictures, maps, search and so on, can become the center of integrated marketing of enterprise social media. The survey found that more than 80% of users had used micro-blog to search information, and micro-blog's search was a tool to gather news and focus topics.