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    Mexico Blue Village To Build "Jiangbei Leather Shoes First Town"

    2010/12/27 16:32:00 71

    Jiangbei Leather Shoes First Town Brand Cultivation Product Added Value

    Many outsiders know the blue town of Jimo, starting with leather shoes. Today, the annual output of leather shoes reaches 100 million pairs, which is second only to Wenzhou in China. Jiangbei leather shoes first town " To sum up, one of the dozen Chinese people on average has worn blue village shoes. Shoe industry flourishing farmers are rich, the annual output value of blue village shoe industry reaches 5 billion yuan, and the annual per capita net income of farmers in the whole town has reached 35 thousand yuan.


    Li Jun is a real blue village man. He used to be the boss of a shoemaking family workshop, but now he is the boss of a regular enterprise. He said to reporters, "every way in town is like hammers, knocking on the difficulties that we encounter, which is both right and fast, and it is indeed a great benefit!"


    In the 90s of last century, the blue village shoemaking enterprises began to start from family workshops or "husband and wife shops", but lacked the ability of independent development and design, mainly copying other people's production of low grade shoes.


    Yu Yi, Secretary of the Party committee of blue village, said that the shoe making in blue village must conform to the general trend and take the road of industrial cluster development. The town hired professional bodies to make plans, and according to the principle of intensive layout and cluster development, it planned an area of 240 mu. Boutique shoes The processing zone shall guide the development of key shoe making enterprises above designated size. At present, 6 enterprises have entered the processing area, producing more than 600 pairs of leather shoes annually.


    In addition, to guide scattered leather shoes enterprises to retreat into villages, more than 80 enterprises have entered 3 village level leather shoes processing zones.


    On the road of leather shoes in the blue village, the town has introduced incentive policies, which have priority registration for leather shoes processing enterprises, support for preferential loans to newly built footwear enterprises above Designated Size, and priority to solve accounts for foreign investment entrepreneurs. More than 10 leather shoes professional villages and more than 60 enterprises of above scale have been cultivated.


    In the early days of the international financial crisis, the blue village shoemaking enterprises were faced with financial difficulties. Mexico City The government investment company has implemented the loan guarantee business for them, and has launched the "enterprise joint guarantee" loan business, the total credit limit is 200 million yuan.


    At present, the sales network of blue village leather shoes covering the whole country has been built up and sold to more than 150 cities in more than 20 provinces, municipalities and cities in China. Every afternoon at 3 p.m., the leather shoes sent to Shijiazhuang by the logistics center will be delivered to the customers at 7 a.m. on the second day.


    Blue village has 364 shoe making enterprises, and more than 1000 shoe making supporting enterprises. The new technology and technology of shoemaking are adopted to improve the quality of products and solve the problems of breaking the bottom and opening glue. Keep up with market trends and design new products in a timely manner. A new variety can be launched every two or three days in the peak season of sales, so as to synchronize with Wenzhou leather shoes.


    Blue village takes care of brand cultivation and improves the added value of products. The introduction of brand incentives to encourage enterprises to strengthen product quality inspection and enterprise quality system certification, the introduction of advanced technology and high-level talents, speed up product innovation. At present, 50 shoe making enterprises have passed the ISO9001:2000 international quality system certification. Since this year, 3 famous trademarks in Shandong and 3 famous trademarks in Qingdao have been established, forming a reasonable echelon of brands.

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