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    The "Fortune" Tycoon Of Zong Qing

    2010/12/28 15:48:00 130

    Wahaha's Sense Of Social Responsibility


    2010 Forbes's list of the world's richest men was released in New York on 10, and the mainland ranked second for the first time in 64 richest people. Wahaha Group Chairman Zong Qing Hou With 7 billion US dollars (47 billion 600 million yuan), it ranks 103rd in the list, becoming the richest person in China.


    Although the list is very noticeable, Zong Qinghou is low-key and calm. When he learned the ranking, Zong Qinghou was attending the "two sessions" in Beijing. He told the media who came to the interview: "I think the list is mainly reflected in the value of the company." I think I ranked third on the list of Forbes in China last year. This year's top priority is the rapid growth of corporate profits. Although it has played down its "richest man" status, the development of Wahaha has shown us a growth history of Zhejiang businessmen from scratch to thrive.


       Start from scratch and work hard


    It is impossible to imagine that today's "China's largest food and beverage producer" - Hangzhou Wahaha Group Co., Ltd., 22 years ago, it was just a small school run factory.


    In those days, Zong Qinghou, who was 42 years old, led two retired teachers and borrowed 140 thousand yuan to start a business school for selling soda water, popsicle and stationery paper.


    From wearing straw hats and pedaling cars to the streets, peddling popsicles, stationery, and processing oral liquids for others. Perhaps until 1990, only three years of Wah ha's output value exceeded 100 million yuan, and the initial primitive accumulation was completed. When the economic miracle in primary school began to arouse widespread concern of the society and governments at all levels, Zong Qinghou could not imagine Wahaha and himself could have such a brilliant day.


    But as Wahaha's "family", Zong Qinghou has typical characteristics of Zhejiang businessmen - "stingy" and hard-working. His character makes everything "unexpected" and becomes "inevitable". This character also set the keynote of Wahaha's hard work, so that no matter in the early stage of hard pioneering work or in the rush stage, it can still run through the financial crisis and be immersed in development.


    So far, Wahaha "no loan bank money" is still living in a 6 story crowded office building in Hangzhou's Qing Tai Street. As a "bearing" the 26 provinces, municipalities and autonomous regions more than 40 production bases, more than 100 joint ventures and holding subsidiaries of large enterprises, this "stingy" strength, no one can imagine.


    In September last year, I was fortunate enough to participate in the media meeting of Wahaha's "Wahaha and the motherland's pride" held in Beijing. When faced with a reporter's question about everything, Zong Qinghou said humorously that when I started my business, if I had to brush a wall, I would use my little ruler to measure it bit by bit. Thrift and optimism are beyond words. This is one of the main reasons why Wahaha has "a large amount of deposits in banks".


    Today, the Wahaha Group has more than 2 employees and 2009 annual sales exceeded 43 billion 200 million yuan.


    Unlike many of the rich Forbes rich list, Zong's Wahaha Group is not a listed company. In the words of Zong Qing, Wahaha has made profits through product innovation and strong marketing network in the past 22 years, and it can be said that "every penny earned is hard money". {page_break}


      The "parsimonious" rich also have Sense of social responsibility


    Wahaha's social responsibility runs through the factory building. Many factories in Wahaha are built in poor areas and old revolutionary base areas according to the state's requirements. They play an important role in stimulating the local economy.


    09 years of 5. 12 Wenchuan earthquake has left many people with a lingering fear, but at the same time, many people have been warmer because there are too many people showing their selfless love and sense of social responsibility, including the seemingly "stingy" entrepreneur.


    After the disaster, Wahaha Group donated money and donations like the disaster area many times. After the disaster, it actively invested in the reconstruction work, and built factories in the disaster area to receive victims and solve their employment problems. At the same time, Wahaha Group sent a letter to the Sichuan provincial Civil Affairs Department to apply for the collective adoption of 500 earthquake orphans, who are responsible for all their life and study expenses from primary schools to universities until they have the ability to live independently. Highlighting Wahaha's strong sense of social responsibility as a national brand in winning the earthquake relief struggle.


    One venture, two start-ups, three start-ups... Wahaha has maintained an annual growth rate of more than 70%. Sales, profits, taxes, profits and other indicators have been the first in the Chinese beverage industry for eleven consecutive years. This achievement is related to the continuous reform and innovation of the enterprise in the past 22 years, and is also related to the values of hard struggle.

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