A Good Salesman Of A Liar

Some time ago, I went to Shanghai and finished my work. I had two days on the weekend. I invited some friends who had never met for a long time to go to Shanghai in a complete way.

Of course, this is due to the relationship between work, business trip between cities, but often also come and go, in addition to airports, stations, hotels basically have no other impression on the city.

First, work in the body, no mood to see "scenery"; second, arrange tension, do not have time to "appreciate", and in this hurry, I also lost some of the fun of life.

Fortunately, with such a chance, and in this opportunity, a cheater gave me a very "lively" marketing course.

The next thing I want to talk about is that, to some extent, I have an alternative experience in marketing or sales.

Before seeing the tour, it was seen on the Internet that the price of the one-day tour of the newspaper group was very low. If you went around for a visit, the price of the ticket was not bad, so it reported a group.

Before going to know, because the price is low, the travel agency will certainly take everybody to go shopping, in the heart actually has the preparation early - anyway is not deceived, you ask me to buy things, I do not pay.

During the whole tour, the tour guide is not bad, and the service is good. Besides the occasional rush to hurry up, (to catch up with the two places to visit, in fact shopping) is basically acceptable. It can be said that the cost performance of the first half tour is still very high, but the problem is in the latter half of the journey.

When being led to a so-called "company" tour, the tour guide said this: the company that visited later is a private enterprise, the founder of the company was originally a real farmer, but after "arduous efforts", it has become an entrepreneur of the rich side. At present, one of the main business of the company is jade articles and jewelry.

Then, the tour guide said the most critical "secret language": this company mainly receives foreign guests, so everything is very expensive. When we go over, we usually do not buy anything when it is too expensive.

But why should the tour guide take us? Is it behind the "secret language" just to avoid responsibility? This is already a story.

Turn to the subject and come to see this.

Peripheral momentum

If a cheater wants to succeed, he needs to cooperate, that is to say, third parties need to cooperate to build up momentum.

If there is no travel agency and tour guide's help, how can tourists go to this place? If there is no introduction of the tour guide, what are the number of Chinese holding enterprises and assets in Malaysia? How can you believe that the cheater is a powerful old board? This is one of them.

Second, when entering the "company", their internal staff constantly said (actually speaking to the tour group): this tour group should not recommend products and so on.

Then we entered a reception room, and a receptionist asked everyone to sit down. Then we went on to talk about how great their boss was, and finally gave birth to a son today.

It means great joy.

After that, a manager looks like: today is a special day. When our boss is happy, the boss will personally receive this group.

So what's the big day? It turns out that today is their boss's "happy son", who is the only son who has been born with five daughters.

Basically, the momentum has been completed - big boss, big company and happy event.

This has aroused the strong concern of everyone. Everyone is thinking that I am lucky today. If I meet such a big boss, I might get a psychological hint such as "big gift".

After this, his "tall" image and "dignity" set up, the big boss personally received ah, more "face".

Self packaging

At this time, "boss" swagger appeared, called the staff to go out, while the staff went out, he still did not forget to entrust a few words: today I am very happy, this tour group is very special, you call the outside people do not recommend any products to the group, today they are my honorable guests and so on.

From the dress point of view, there are indeed the characteristics of "Malaysia", big red flowers with large flowers, large necklaces and rings, and an upstart dress.

Speaking is also deliberately vulgar.

He said, "how many wives have you married?" now, the last wife has finally had a son.

Catching up with a group to visit here, you brought me good luck, so thank you.

This is a style that makes you believe that he is a farmer entrepreneur, a Chinese and a big boss in Malaysia.

Then, he began to explain his own history, how many industries there were, how many companies there were, how many companies he owned, where he opened the gambling houses, the domestic Red Dragonfly stores and so on, and you didn't know where they were anyway, which is the embodiment of strength.

Play hard to get away with

Keep repeating to the outside staff, do not recommend products to this tour group, because they are honored guests today.

You are my guest. My wife gave me a son today. I am very happy.

Everything I sell here is sold to foreigners, and I do not want to sell them to my fellow countrymen.

Then, he gave an example: a brave pendant costs up to more than 100 yuan and sells to foreigners for thousands of dollars. So, ah, you can't buy it here.

He said so much "do not buy, do not sell", in fact, in order to dispel everyone's concerns, eliminate psychological care services.

In the environment and atmosphere created by his company, it is very difficult for you to have time to doubt its authenticity.

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Professional exhibition

On the spot of the reception hall, he will identify the ornaments on the hands of the visitors on the spot. From a distance, he will say, "this jade is two grade, which is the three grade (who is going to identify again, anyway there is no standard)."

Do you know how to tell? - I tell you.

After that, he invited everyone to the exhibition hall to see the scene. He said that since everyone was lucky enough to be here, I would teach you a few tricks, and it would be very easy to tell the true from the false.

He will show jade, rings, necklace separately, each has the so-called "trick" to distinguish, easy to operate and so on.

Looks like it is really very professional, so that your eyes feel brighter, so that you can tell the difference. If at that time, many people will have faith in it.

Petty favours

Here, of course, is not the "end point". He would tell the horse that there are not many things that I have a little cheaper here. If you see a few kids here, this will be a gift for you. The symbolic cost will be 50 yuan. Anyway, I am happy today.

Then he continued to ask, "where do you come from?" this sentence is one of his criteria for judging whether you have the strength or not.

If you feel that you have a little strength, he will tell you: I will give you a business card, with my card, you go to the national XX brand counters and exclusive stores to buy seventy percent off.

(Amazing enough, it will scare people to death).

But at that time, you trusted him very much. At that moment, few people would doubt it.

On the other hand

The most important moment is coming.

We often say, what is the most important thing about selling?

Just like playing football, no matter how beautiful you are in the back court, the midfield and the restricted area, the last shot is too poor to get into the ball.

Of course, sales are the same.

Swindlers, of course, are well versed in this way. He will strike while the iron is hot and take out three items in front of the demonstration. One is the pendant of a brave soldier, one is a ring, and the other is a necklace. He will say very heroically: These are thousands of dollars, and there are only a few pieces left in the pendant of the brave soldier. They do not want enough. The rest of the rings and necklaces, I am very happy today, have given birth to my son, I will give them to you, and two pieces will receive 200 yuan, so I will be glad to give you all.

Of course, the staff next to them will immediately say, "thousands of them," boss.

The boss will say, "don't tell me, I'm so happy today, that's all.

When making sales, we must be decisive and not allow customers to think more.

In front of him, he has actually observed the "target" customers, those who listen carefully and are very interested, and those who have certain purchasing power.

He would say to the staff: these two pieces are given to him, and they are packed in a packing box. You see, this is great as a gift to your girlfriend. (if there is a young girl next to a man, he will directly plug into the woman's hand). You can't refuse it now in the impulse of vanity and face.

After completing the first round of "decoy" sales, he will soon be able to separate the purchase from those who have not bought it, so as not to discuss negative word-of-mouth.

Finally, he will take the people who are very quick to buy things to be mysterious to another so-called "high-grade goods" area. He will tell you that these are the most high-end products of his company. Today we are so happy that we will make friends, and we will leave behind your phone and make contact with you.

After boasting, he took advantage of the fact that you had not come back, and quickly inserted the product into your hands -- the same one in front.

Fight high.

This strategy has also been tested in the domestic marketing field.

Confidence and prestige are important. Sometimes confidence is more important than product.

Shape the image.

First of all, it is necessary to embody the strength of the tour guide, and the credibility of the tour guides is higher. Secondly, speaking professionally, though it can not withstand rigorous scrutiny.

First give.

Marketing always needs to know the needs, and the liar's vision is still very poisonous.

Know who the customer is, and what ways and means to satisfy them.

"Rogue" deals.

Don't be polite when we are closing up. We often see salesmen like this: can this be done? Do you want to change something? Actually, it is a salesperson without insight and self-confidence.

Sometimes, we can't help but decide to help customers.

I do not agree with the practice of swindlers, but the propaganda, the momentum, the self packaging, the joint promotion, the promotion and the means of dealing with the swindlers really make people feel ashamed.

I think this is an alternative revelation to marketers.