"Xi Li Ge" Becomes Brand &Nbsp; &Nbsp; Marketing Strategy Takes Shortcuts.

"The melancholy eyes, the sob of sorrow, the matching of miraculous miracles, and the messy hair, all deeply fascinated me."

Due to the popularity of netizens, many businesses have taken a fancy to the commercial value of the three words of Xi Li Ge.

Earlier media reports said that after Xi Li Ge Cheng Guorong returned home, his family continued to receive requests from various businesses for cooperation.

Now, in a large number of businessmen claiming to be working with Xi Li Ge, a company in Shanghai formally registered in September 15th this year, claims that the company will take Xi Li Ge as its brand, and it will take the place of Xi Li Ge as its brand.

Millions of dollars smashed Xi Li Ge's clothing

Xi Li Ge finally reunited with his family after a great deal of fame.

Some netizens pointed out, "Xi Li Ge is no longer sharp."

Xi Li Ge's entertainment value has also been gradually diluted, and the Internet red man has been letting the "Xi Li Ge" fade out of the public view.

However, businessmen are unwilling to waste such a brand like Xi Li Ge.

The "Xi Li Ge" is widely spread on the Internet: the mouth, the cigarette, the jeans in the hole, the colored string around the waist, the outer cotton padded jacket and the latest LV paper bag.

Netizens generally agree with the guidance of "Xi Li Ge".

"Clothing brand named directly by Xi Li Ge is actually a shortcut.

The reporter found that the registered capital of the Shanghai company's industrial and commercial registration was 1 million yuan, mainly engaged in the sale and design of clothing and clothing, clothing, shoes and hats, needle textiles, leather products, down products, bags, toys, accessories and handicrafts, and e-commerce.

In December 30th, the Shanghai company formally held a news conference to launch the "Xi Li Ge" brand clothing.

But at the scene, Xi Li Ge Cheng Guorong did not appear.

"His life is normal now, but he still can't face so many strangers. He can't adapt to the environment of the press conference."

Zhuang Weiguo, general manager of Shanghai company, said.

A company official told the "daily economic news" reporter, in order to obtain exclusive contract with Xi Li Ge, "the cost of the contract is very high."

Zhuang Weiguo told reporters, "we won the investment of tens of millions of angels before we launched the brand, and we also hired the top designers in Italy."

"Tens of millions of pre investment volume for a company's online marketing is not much."

Wang said, "the publicity of Italy designers will probably enhance the sense and quality of clothing design. Second is a gimmick, and the second possibility is greater."

There are risks in buying trademarks.

When many businesses want to compete for Xi Li Ge's brand, Zhuang Wei said, "we have already bought the right to pfer Xi Li Ge's trademark."

Reporters found on the website of the State Trademark Office that there are countless individuals and enterprises who have applied for three words of "Xi Li Ge". Nowadays, the trademark registration of Xi Li Ge has officially entered the announcement period. The number one is Ruian Baidu Trademark Agency Co., Ltd.

This trademark application to Ruian Baidu trademark agency Limited company's profit is very considerable, Zhuang Wei state to the reporter, compared with the general trademark application purchase, this is a very high cost, but the specific amount is inconvenient to disclose.

Although the application of the trademark has entered the notice period, Zhang Tao, a lawyer of Beijing pay law firm, told the daily economic news reporter that the application for registration of "Xi Li Ge" has not been approved. The only right to apply for the trademark is the right to apply for the trademark instead of the exclusive right to use the trademark. As for whether the "Xi Li Ge" trademark can be approved and registered by the State Administration for Industry and commerce, it needs to be audited before it knows.

It is still risky to purchase the right to pfer the trademark without formal registration, but Zhuang Weiguo thought, "once the registration is successful, the price of the trademark will be higher then, and we will not be able to wait for that time."

Meanwhile, the Shanghai company also purchased domain names.

Zhuang Weiguo said, "we will sell Xi Li Ge's clothing through Xi Li Ge's website."

In order to be able to monopolize the "Xi Li Ge" brand, the investment in the early stage is very huge.

"For such a marketing mode, it takes about 2~3 years to make profits."

Wang said this.