Chinese Men Should Have Chinese Style "New National Costume".

Recently, the Yanjing beer and Chinese new men's wear design exhibition was jointly staged by the Beijing garment and textile industry association and the China clothing association. Sponsored by Yanjing Beer, the organizers invited the well-known men's wear brand enterprises to participate in the project. Through the innovation of Chinese men's wear, they inherited the classics of Chinese dress culture and carried forward the national spirit.

In this exhibition, a total of more than 300 sets of design works from nearly 30 enterprises and designer studios were presented, and a number of outstanding works of various characteristics emerged. The organizing committee has organized a jury of experts composed of industry experts, business representatives, media representatives and consumer representatives. After careful selection, the organizing committee has selected six awards: the most international award, the most market potential award, the best material innovation award, the best process design award, the best original design award and the most Chinese characteristic award. In the end, 32 famous domestic garment enterprises and designers, such as Hongdu, Wanguo workshop, CABBEEN, Ceng Fengfei and so on, won these awards respectively. It is worth mentioning that Beijing Institute Of Fashion Technology won the award of heritage and innovation, and Beijing Yanjing Brewery Group won the special contribution award.

On the "China style new men's Wear Design Summit Forum", Cong Guoying, chairman of Beijing World Trade workshop, expressed to the industry the determination to create a new national costume, and showed them the results of their untiring efforts. Not only in the early May 2010, they opened a brand flagship store in the advanced clothing custom business circle of Beijing, Shanghai, but also held a fashion conference in Shanghai World Expo, emphasizing the important concept of "new national costume" again.

Cong Guoying said that the Chinese nation should have its own modern clothes, and China should also have modern Chinese clothing. China's new national costume can represent the image of the country and represent the cultural characteristics of the nation. This dress culture should not only absorb the advantages of ancient and modern Chinese and foreign dress culture, but also meet the actual needs of the modern people.

The Organizing Committee took charge of the exhibition's original intention: "I hope this unique exhibition will bring a unique visual feast to the audience from all walks of life, thus promoting the development of Chinese men's clothing and speeding up the research process of the new Chinese men's dress."

Liu Yuanfeng, vice president of the China Fashion Designers Association and President of Beijing Institute Of Fashion Technology, said: "the closing ceremony of the Yanjing Chinese new men's wear design exhibition" marks the opening of a new page of Chinese new men's wear. Although the men's wear exhibition is over, the innovative way of Chinese new men's wear has just begun. Let's look forward to the coming of China's new men's clothing.