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Shoes And Clothing Industry Takes A Differentiated Route To Become A Strong Brand.

2011/1/5 14:00:00 77

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Looking at shoes and clothing

market

In today's increasingly globalized economy, differentiated circuits play an important role in the survival and development of footwear industry, and are a magic weapon in the market competition to grow and become invincible.

The implementation of high-end volume customization is the recent prevalence of a differentiated management mode.

It is understood that in recent years, Wenzhou shoes and clothing brands have launched high-end volume customization, including wedding birds, French pie,

Jordan

AOKANG

And other well-known shoes and clothing brands to adjust the layout of enterprises, will be targeted in the high-end market.

Wenzhou shoes and clothing enterprises are involved in high-end customization, which implies a kind of expectation or ambition to boost the market.

According to the insiders, with the gradual increase of the market capacity of shoes and clothing, the more standardized industry, the fiercely competitive degree, the gradual internationalization of quality brands, and the pfer of product structure to middle and high grade will be the future development trend of the footwear industry in China.

It can be seen that in recent years, the market situation has enlightened the brand awareness of shoes and clothing industry, and the "new selling point" needed in the market is the engine to drive the development of enterprises.

From the domestic and international market competition situation, product appearance design, product function, structural research and development, enterprise service system and product consumption structure segmentation may become the "personalized" label of enterprise brand.

However, the establishment of these labels will undoubtedly require hard work in R & D, market analysis and operation. This is the upgrading of the overall operation capability of shoe enterprises, and it can not be achieved only by planning and propaganda alone.

This is also a sharp change from manufacturing to brand operation.

Wenzhou shoes and clothing enterprises are involved in high-end customized services. They are "new selling points". They display high-end products in front of target users.

Through the high-end service and humanity care in the activity, the good brand image is deeply rooted in the hearts of the people, and it also plays the role of stimulating sales and word of mouth.

According to reports, in recent years, the Zhejiang AOKANG shoe Limited by Share Ltd has begun to test the water custom business. Apart from ordinary customization, the proportion of high-end customization is also increasing, relying on good reputation to retain customers.

At the same time, the more sophisticated the high-end customized services are, the following steps are made from tailored, distribution process and after sales visits, to reduce intermediate links, to plan ahead ahead, to refine processes and responsibilities, to create a comfortable shopping experience for customers, so that customers can feel a well managed, orderly, service oriented, customer oriented high-end brand service.

Admittedly, the competition in the footwear market environment is becoming more and more serious, and the ability of the shoe and garment enterprises to compete and compete is becoming more and more evident.

The survival mode is also natural selection, and the way of survival of the fittest is also vividly reflected in this.

If a shoe company wants to keep on surviving, it needs an evolutionary process. If we want to adapt ourselves to this environment and let ourselves walk in front of the environment, then it will be a perfect process to make a strong brand by taking a differentiated route. We expect more strong shoes and clothing brands to be based on the domestic market after the sharp change.