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LV Chanel Has Become China'S Hottest Brand

2011/1/8 15:31:00 82

With the rapid growth of China's economy, consumer demand for luxury goods (LV bags, Chanel bags) is increasingly prominent.

Bain&Company

Release

According to the report, China has become the world's fastest growing consumer group of luggage and jewelry.

This year, China's luxury market has increased by 23%, which means 84 billion 300 million yuan.

But what the world cares most about is what the Chinese want.

According to this report, LouisVuitton, Chanel bags and Gucci are the most attractive brands in China.

Bain&Company surveyed about 1500 Chinese consumers, whose monthly income ranged from 5000 to 15000 yuan. Families living in first tier cities such as Beijing and Shanghai spend about 21000 yuan a year on luxury goods.

In the survey, 15 high-end brands revealed that they have opened 80 new stores in China in the past 12 months.

The main age of luxury consumers in China is between 25 and 44. In Japan and Europe, the age of extravagant consumption is over 40 years old.

The number of affluent consumers in China is increasing rapidly. There is a view that China will have the fourth largest consumer group in the world by 2015.

Ipsos, the world's leading market research organization, and the rob report jointly launched an investigation into wealthy consumer groups, and analyzed the reasons behind their buying behavior to help businesses gain a favorable position in competition.

The majority of the respondents were male (78%), mostly in the 30--50 age group (89%). They were the absolute main force of the affluent consumers.

The survey found that wealthy consumers show different characteristics when purchasing different categories of luxury goods.

At the same time, the survey also takes into account their future buying trends and cost considerations.

The general picture of luxury consumption and the difference between men and women

Judging from the degree of possession of luxury goods, the most abundant luxury goods among Chinese affluent consumers are car (43%), followed by wrist watch (38%), handbag (26%), clothing (21%) and perfume (19%).

According to sex, the highest degree of luxury in men is car (51%) and wrist watch (38%), while women are perfume (44%) and handbag (43%).

For many luxury goods companies, the primary task is to occupy the share of consumers' minds - that is, when they mention luxury goods, consumers can think of their brands.

From this point of view, Louis Weedon is the most successful enterprise, 27% of respondents mentioned Louis Weedon, followed by

Hundred Tatsu

Fei Li (17%), Chanel bag (16%) and

Bentley

(16%).

According to gender, among the female respondents, the top two brands in popularity are Chanel (51%) and Louis Weedon (38%), which may be related to the highest degree of perfume and handbag (44% and 43%) respectively.

In addition, the popularity of Gucci (29%) is also high among women.

Male respondents have the highest degree of concern and ownership of cars. Therefore, when it comes to luxury brands, male respondents are more likely to associate with automobile brands. BMW (19%), Bentley (18%) and Mercedes Benz (16%) are all well-known luxury brands.

The Patek Philippe in the watch is also a familiar luxury brand.