Xu Jianjun'S Life Of Samadhi

Xu Jianjun, general manager of Guangzhou George childe Zhejiang branch

Li Xu, who is staying behind, feels lucky. When he witnessed the rapid march of Hangzhou women's clothing and the changing circumstances today, he saw his life changing and turning like a movie.

"If I leave my clothes, I will lose countless wonderful moments."

When Xu Jianjun said this, his tone was very serious.

He told us that clothing has become the gateway to the other side of his life.

Open the handle of any door at will and you can peep into the colorful new world.

There is a way of life called British.

In Xu Jianjun's opinion, life is colorful, at least not only one color.

Love to try, love life, such as he can always capture many small details which are easy to be ignored but excellent.

"People who stick to rules in life do not mean that he does not want to try, but the power of habit always makes people passive and lazy.

If you try to move a little, you will have different experiences.

Xu Jianjun smiled and said that the reason why he chose "George's son" is not just fate, but also attracted by the idea of life advocated by the brand.

"There are one million words in the world to describe this kind of life." the first is of course honourable, the second is leisure, and the third is personality. "

Xu Jianjun felt that the pure British lifestyle advocated by George's son contained a rich attitude towards life. In the gap of work, he often traced his heart to the details of the brand.

Reporter: what appeals to you?

Xu Jianjun: I used to make clothes wholesale in old Sijiqing.

By chance, I saw LOGO of George's son, who was very much like the LOGO of the playboy. They all revealed a strong British flavor and came to interest at once.

Later, through in-depth understanding, I was attracted by the brand's cultural ideas and became one of them.

From the beginning of interest to the end, George's son let me completely pform into a brand agent, the fate of two words may explain the inextricable links.

Reporter: what is the positioning of the crowd in George's childe? Why do we regard such a group of people as the target customers?

Xu Jianjun: the target customer base of George's son is located in the core age group, 30-45 years old, and the successful white-collar men who cover the age range from 28 to 50 years old.

Men at this age have entered a new stage in their career and life.

In the design of George, the core concept of noble leisure and unique personality is designed to embody men's novelty, wisdom, pragmatism and independent and enterprising personality.

Reporter: what are the advantages of George's childe store?

Xu Jianjun: first of all, a large part of our franchised stores are large community stores. The advantage of the community stores is that if the preparatory work is done well, once the brand becomes famous, it will be easy to create a batch of fixed customers.

We provide consumers with excellent services including free laundry and ironing.

From good word-of-mouth accumulation, let George's son climb to a higher ladder step by step.

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Engrave integrity, invincible.

Xu Jianjun said frankly that he likes to make money. "Many things focus on the process, not the final result.

For me, enjoying money is far more enjoyable than last.

Because the process of making money is also the most popular PK in the arena. Pursuing success in wits is not only a unique experience, but also a useful reflection.

Xu Jianjun, who is good at summing up, is frequently asked about the magic weapon of success. He seriously expresses that, in addition to experience, integrity is an indispensable eternal theme.

"Those who engrave integrity will never win."

Xu Jianjun said.

Reporter: is honesty a part of George's childe corporate culture?

Xu Jianjun: of course.

Making customers profitable is our eternal goal.

We create a sense of trust and value for money for our customers through reasonable prices, quality of customs clearance and employees with affinity.

Reporter: what do you think is the importance of honesty to enterprises?

Xu Jianjun: businessmen love to make money.

But we must not neglect the two words of integrity.

Good faith will not only bring good reputation and influence to enterprises and brands, but also a steady growth of customer sources. It is also a very important attitude towards business, responsible for others and responsible for others.

As a part of George's childe's corporate culture, honesty is also the gilding word that I engraved on my heart.

As long as a businessman is a day, these two words should be properly mounted in mind.

Reporter: what means did you bring to the franchisee for value for money?

Xu Jianjun: for franchisees, we only need to open shop and send props for free.

We will send terminal personnel to the store to help maintain the store so that every shop can live well.

We build our image and reputation through word of mouth.

Firmly rooted, from now on, this is obviously more effective than advertising.

Back the company on the shoulders of employees

George's capable employees are famous as well as brands in the clothing city. Xu Jianjun never advocated using tough ways to restrict employees.

So how to keep the staff warm and energetic? Xu Jianjun's answer is simple: putting the company on the staff.

Interviewer: can you explain this sentence in detail?

Xu Jianjun: here, "putting the company on the staff" is not to put all the pressure on the employees, but to regard employees as a member of the enterprise. From the moment they come in, they are in a mood of being responsible to them. Let every employee feel that working here is not only simple for working for others, but also for their own dreams.

Reporter: as a leader in an enterprise, what ways do you usually use to enhance the cohesion of employees?

Xu Jianjun: I usually communicate with my staff when I am free, mainly to understand their thoughts and puzzles, what they need, what we can bring to them and what to change.

Through the communication between heart and heart, we can remove some troubles that our employees can do, so that employees can devote themselves to work, work hard for themselves and fight for the future.

After moving into Hangzhou International Garment City, the excellent environment and orderly order in the market let employees get the baptism of the market. Instead, we constantly exchange ideas with employees so that employees can feel that George is struggling for their dreams and shouldered on the shoulders of their employees.

Brand, customer and staff.

Such fragments became the panorama of Xu Jianjun's life.

Xu Jianjun never felt that integrating life and work was a bad thing.

In his own words, finding the reflection of life in the gap of work and understanding the good way of life in the track of life is a good thing to kill two birds with one stone.

Why not?