The Lack Of Sense Of Security In Online Shopping Limits Consumer Spending.

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Consumers who do not have online shopping experience generally believe that they can not try to buy online so that they dare not try online shopping.

The same type of clothing has different models. Under the circumstances that cannot be tried on, the consumers who lack experience can not accurately grasp which model suits themselves.

Therefore, they prefer to go to the store to try it on before buying it.

The lack of "sense of security" in the paction process is the consumer's "vigilance" to online shopping.

The lack of "sense of security" has also led consumers to choose shopping websites with their word-of-mouth.

The success of Taobao has caught the consumer's psychology of "goods ratio three", and established a good reputation for excellent online shops and excellent network brands through credit system.

Clothing is a way of life.

Tempting discount activities during the holiday season are indeed welcomed by consumers, but the rising demand for spiritual consumption has made it cheaper for people to meet their needs.

More and more brand clothing enterprises realize that price war can not bring long-term development. They begin to look for new sales promotion means, such as increasing added value of products and improving after-sale service flow.

They began to voluntarily withdraw from the frenzied price war during the festival.

Under the new situation, guided consumption will become the mainstream.

Clothing will not only be expressed in the beauty of appearance, but also need to express personal life style.

Enterprises should take the initiative to create new needs and guide people's way of life.

For this reason, some enterprises have put forward "I sell not only clothes, but culture".

So what exactly is the unique culture of the brand?

When people take comfort and environmental protection as their own lifestyle, he will buy such clothes. If he likes nature, his way of life will expose him to outdoor activities.

Different ideas lead to changes in lifestyle.

"Is this all about my life?" if consumers can feel this way, he will naturally fall in love with the brand when he recognised the brand's lifestyle.

Enterprises should use this way to talk with consumers.

This can achieve the recognition of consumers and brands in the concept, so that the purchase brand is not to buy a "quality assurance" to enhance the brand's premium capability.

It is precisely because of the lack of brand premium capability that leads consumers to complain about the high price of clothing.

With the pparency of the market, consumers' understanding of things has become clearer.

If a high priced garment, a small factory can imitate exactly the same, consumers will of course feel that the former "price is too high."

To create their own brand is to create differences.

This difference, first of all, is reflected in the way of life, which is not imitated.