Market Competition Is Fierce &Nbsp; Shoe Enterprises Bring Information Management Into The Terminal To Maximize Profits.

January 13th hearing market Fierce competition intensified, and more footwear brands will Information management Introduce terminal, so that enterprise Logistics management has become more and more optimized. Terminal data is the basic basis for brand enterprises to order, replenish goods, formulate sales promotion plans, and adjust management measures.

Some advanced brands have set up professional sales software in terminal stores, implemented networking, and set up professional data analyst within the company, so that they can timely study and analyze terminal sales data. However, there are still some brands and agents who do not complete the basic statistical work of sales data. Some data reports are just furnishings or one of the forms of business processes, and terminal statistical data have not been comprehensively analyzed and studied.

Analyzing the benefits of terminal sales data

First of all, it helps enterprises to make the right market decisions quickly. There are many characteristics of shoes and clothing industry, such as fast changing fashion trend and relatively short sales cycle. Only by timely and accurately mastering the needs and changing rules of customers can we make quick response and proper adjustment in marketing plan so as to quickly grasp business opportunities, improve turnover speed and reduce losses caused by backlog.

Second, it helps enterprises to understand the effect of sales plan in time. A comprehensive, dynamic and continuous sales plan is the basic guarantee for the successful operation of an enterprise. Through the analysis of sales data, we can grasp the implementation of the sales plan in time and find out the problems in the implementation process, so as to provide basis and Countermeasures for improving sales performance and terminal service level.

Third, help enterprises improve the efficiency of marketing system operation. To a certain extent, every link in the process of operation is connected by data management and communication. Lacking the main line of data management, every link of enterprise operation may be like a loose sand. Moreover, poor communication of data and information will lead to mismatch of goods and scheduling, which will be harmful to sales.

Common usage of data management

Analysis of sluggish sales

The analysis of sluggish sales is one of the simplest, most direct and most important factors in the management of goods sales data. The analysis of the unsalable sales of shoes is usually based on weeks, months and seasons. Usually, after a week, the sales volume of a certain proportion of products is a best seller. It is necessary to make up the code in time. It can not lead to the loss of customers due to the shortage and affect the store performance. In addition, through the statistical analysis of data, the types of slow sales can be promoted in a timely manner so as to speed up the withdrawal of funds and reduce inventory pressure.

Single life cycle analysis

The single life cycle refers to the total time from the top to the sales, and some say that the selling time of a single price is based on the quantity and structure of the inventory, and the sales time after adjusting the price of a single unit. Therefore, inventory plays a decisive role in it. However, the factors that affect inventory include climate factors, style factors, competitor factors, shopping guide factors and so on. Brand can change the life cycle of a single unit according to its own inventory situation by adjusting the price of a single price, so as to better control and improve gross margin.

Analysis of old customers' consumption data

As the old customers (especially VIP customers) contribute a lot to the shops, they often play a decisive role in improving the performance of the shops. Especially in areas where the population is not very mobile, the old customers are the key to the survival of some shops. Therefore, the management of the old customers is one of the most important details in the shop management. Due to the lack of effective VIP management tools and tools, some brands and stores have caused many customers to "shrink away", resulting in a significant reduction in the effectiveness of VIP card in attracting customers, maintaining customers and improving their performance. {page_break}
 

Therefore, we need to register and count the consumption of the old customers every time, especially to record and analyze the consumption characteristics, consumption frequency and consumption amount of the key customers, so that we can formulate more reasonable VIP card handling and preferential policies, and further strengthen the precise management of the old customer groups, such as sending SMS blessing to the old customers, notifying new products and promotional activities, carrying out the exclusive activities of exclusive VIP, etc., which greatly improves the brand loyalty of the old customers, helps the old customers to purchase frequency and the increase of the unit price; and more likely, through the word-of-mouth of the old customers, more and more new customers come to the shops, and the consumer groups expand constantly.

The application of data management in the terminal is very extensive. For example, through the statistical analysis of the comprehensive sales ability of the salesperson, we can verify the implementation of the internal training in the terminal and the actual effect. We can also analyze the rationality of the product mix through statistical data, including product mix sales, customer unit price comparative analysis and so on. In short, the core of data management is to control the terminal, control its own products, inventory and logistics, and maximize profits under the maximization of gross profit margin.