Analysis Of Key Factors In Customer Relationship Marketing

When we talk about brand or marketing, the word is very important, that is customer loyalty.

First, the basic type: sales staff no longer engage with customers when they sell products.

Second, passive: sales staff sell products and encourage customers to call the company when they have problems or opinions.

Third, responsible type: sales staff call customers shortly after products are sold, check to see if you meet customer expectations.

At the same time, sales staff seek customers' suggestions for improvement and any special defects and deficiencies.

Fourth, initiative: the company's sales staff constantly call customers to provide suggestions for improving the use of products or useful new product information.

Fifth, partnership: companies are constantly working with customers to find ways for customers to spend reasonably, or to help customers do better.

Most companies carry out basic marketing when the market is large and the marginal profit margin of the company is relatively small. For example, McDonald's can't call every buyer to show concern for customers buying pork and egg hamburgers.

Procter & Gamble is passive marketing mode, because Procter & Gamble, though McDonald's is unlikely to make inquiries for every consumer, but it can at least establish a 800 free hotline to encourage customers who use Head and Shoulders or PANTENE shampoo to call the company when they have problems or opinions.

Not long ago, I heard a friend's presentation and bought a DELL computer.

Within a week after the product was bought, DELL called me and asked if the product was available.

And some health care products companies do not sell their products at high prices, which are dozens of yuan and more than 100 yuan a bottle.

Because they do not understand marketing very well, they see other responsible and active marketing modes, such as high cost, high manpower conference marketing, and good sales. He also adopts this mode, and the result of marketing efforts is far lower than the marketing cost of the company.

Although the marketing staff of the company have established a very good relationship with customers, the time cost and the cost cost of establishing such a customer relationship are too great. This is the mistake caused by the relationship marketing strategy established by the company.

In addition, there are few customers in the market and marginal profits are very high. Under such circumstances, the marketing of partners should be carried out, such as large data engineering projects or large military projects.

It is worth noting that the relationship marketing of any customer must master a certain degree.

For example, nowadays there are many insurance companies or health care products companies, who are constantly harassing customers under the banner of service marketing or family marketing. This will not only create a good relationship with customers, but also lead to customers' extreme repugnance.

Therefore, we should reasonably formulate customer relationship marketing strategies according to the specific circumstances of the company, the type of products, the allocation of resources, whether it is a large number of customer marketing and marginal profits.