Huamao Phenomenon: Let The Boss Sprout Up Like Mushrooms

It is reported that Sichuan's garment industry has begun to take shape after 20 years of accumulation and development.

There are more than tens of thousands of clothing companies, scattered in the basin.

In recent years, the sales of clothing in Sichuan have been growing by 30% per year, with 200 thousand employees in the whole industry and nearly 1 million employees in related industries.

These enterprises, hundreds of large employees, tens of millions of output value, small number of workers, barely survive.

"We should voice our voice in China and even the world's clothing industry. If we don't take our industry seriously again, who else will be there?

"The rise and fall of this industry?" Yang Shuqiong, Secretary General of the Sichuan apparel (apparel) Industry Association, made a big cry.

"We want to call the industry and let the boss make money!" in 2010, Pengzhou Huamao Industrial Park came out.

As the Chengdu garment industry naturally gathered in the north of the city, Pengzhou has become an excellent place for the garment industry to gather in line with the adjustment of industrial structure.

After the "5 / 12" earthquake, Fujian, a well-developed garment industry, helped build Pengzhou, undertaking the industrial pfer in the eastern coastal areas, and provided Pengzhou with an excellent opportunity for development.

Finally, the Huamao, known as the West China Textile and garment industrial cluster, has designed ten major garment industry chain plates, including the trade demonstration area, the surface accessories machinery market, the Convention and exhibition business center, the light textile product logistics center and the water washing Industrial Park.

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Huamao operation platform helps enterprises take off

In the beginning, only a few garment enterprises wanted to share resources with each other to minimize costs. But when Liao proposed to run the park, many people had similar ideas.

So Liao decided to take another bold and practical step to build a garment industrial park.

Liu Jiang, general manager of Huamao for several days, has repeatedly stressed that the park is not an industrial real estate developer, but an industrial operator. This function is the ten service platform for Huamao, a magic weapon that helps enterprise bosses to "brow their brows". The core help of them is that the boss who has settled in has sighed for weeks.

The small and medium sized business owners who are unable to finance loans with independent identities can enter the Huamao park business identity mortgage purchase plant and have a repayment period of 5 years. At this point, the savings of working capital can be used to expand the scale of production.

Chengdu agricultural commercial bank credit Huamao 1 billion, Pengzhou SME Company limited by guarantee credit 600 million guarantees.

Large scale bosses, who are in Huamao, will be assisted by the park and brokerages to enter the capital market. At the same time, the park will attract private capital, including private equity funds, to cooperate with the park enterprises.

Brand planning for large and medium-sized enterprises, Huamao relies on the doctoral team of Sichuan University, joining hands with experts from Peking University and Tsinghua famous universities and professional institutions for consultation and planning, and introducing professional and scientific operation mode in enterprise operation, planning, publicity, sales and management.

The marketing platform Huamao Industrial Park will build a fast e-business, set up an export and domestic sales service system, and help build a nationwide chain sales platform.

Huamao, a convention and exhibition company, organizes various types of national and international conference and exhibition activities regularly in the park to create orders, display, brand, corporate image and negotiation for the park enterprises.

The venue will also be organized to participate in international fashion fairs and compete with top international costumes.

For such a comprehensive service platform, Zhang Diaoming, Secretary General of Pengzhou chamber of Commerce and apparel industry association, said: "through these platforms, we also provide one-stop license, annual inspection services, tax and financial services for the park enterprises, and introduce banks and Guarantee Corporation to help enterprises establish more secure lending mechanisms for private and banks, and build and expand channels for recruiting talents.

Break through the fence with little wealth and ease

Huamao creates an atmosphere of "catching up with each other" and developing spontaneously

There are two ways to be a boss, one is to earn money, the other is to do business.

Making money is simple. Only if you have the opportunity, but if you just earn money, you will easily lose your way.

And career should have ideals, responsibilities and many things.

Peng Jiaqi, chairman of Sichuan Qi Da Industrial Group Co., Ltd., who is preparing to enter the Huamao garment industrial park, told reporters that he also took a fancy to the perfect industrial environment and services provided here. He plans to complete his "321 goals" here: that is to make the top 3 of the national custom garment industry, the top 20 of the national garment enterprises, the first of the Western garment industry, and to go public in 5 years, and turn the family business into a public enterprise.

In Huamao Industrial Park, there are large enterprises similar to Qi Da, and there are also small business owners in the process of development. They all hope to salvage gold here.

Luo Chengen, the boss of clothing embroidery, is going to expand Huamao.

Chuang's "family workshop" production mode, training more rural women workers at home to complete the embroidery of clothing LOGO.

He told reporters: "I know that in Wenzhou there are only small businesses that make lighter parts, each with only a few cents, but hundreds of millions of dollars a year. Why can't I just do embroidery?" Luo Chengen said that when the idea of concentration is spread in the fertile soil of the Industrial Park, more and more enterprises will gather to benefit all the families and achieve the goal of "creating a future in the future and taking root in the world".

Peng Jiaqi said: "the development of Sichuan's clothing enterprises is not satisfactory, not external factors. It is mainly related to everyone's ideas, and many people are easy to get rich."

He believes that if Baotuan develops, enterprises can not only reduce personnel and paction costs, but also enjoy suppliers' ancillary services. The enterprises in the cluster will pay more attention to division of labor, cooperate with each other, reduce internal friction caused by "small and complete", and encourage and inspire each other.

Build a billionaire in the clothing industry

"Trees are valuable if they are to be built."

Liu Jiang said that the purpose of Huamao's establishment is to become the "incubator" of the rise of the Sichuan school's clothing and the emergence of successful entrepreneurs.

Li Yu, Professor of the school of business management, Sichuan University and President of Sichuan Marketing Association, said that the embarrassment of Sichuan's clothing industry lies in having a very good market base. There are a large number of small and medium-sized garment enterprises, a large number of practitioners and relatively low cost labor market, but Sichuan's clothing brands are too few.

The emergence of Huamao may bring about a pfer, let Sichuan style clothing achieve industrial park production, marketing, research and Exhibition organic unity, the birth of independent brands and a large number of rich.

Li Yu said: "under the background of economic globalization, industrial agglomeration has become increasingly a strategic mode for all industries to enhance their competitive edge and achieve quality control because of its centralization, regionalism, professionalism, chain, synergy and controllability.

In the United States, the Dalton carpet industry, the North Carolina synthetic fiber and pantyhose manufacturing group and so on. The clothing industry of New York has gathered more than 4000 garment enterprises. Among the 199 industrial clusters in Italy, there are 69 textile and garment clusters, and the blanket made by the industrial cluster of India has 75% of the total.

The textile and garment industry in these countries has made rapid improvement in product quality due to aggregation, resulting in a sharp decline in operating costs and a reputation for product brands.

Huamao rebuilds an aircraft carrier for the garment industry and provides a platform for large, medium and small enterprises. The enterprises have already seen the prospect: ten years later, in this fertile land, a lot of enterprises, experts and people of insight will join hands to create a piece of clothing forest, and produce billionaires in the garment industry.