Humen'S Clothing Industry Has Increased Steadily In Recent Years.
From the Humen clothing association of Guangdong, it was learned that in 2010,
Humen
clothing
market
It can be said that production and sales are flourishing, and the whole town produces 150 million pieces of clothing.
clothing
Internal and external sales amounted to 15 billion yuan.
In the past year, the Humen clothing association has done a lot of work, from organizing enterprises to exhibitors in Beijing in March, to the famous brand products exhibition in Zhengzhou and Humen in September, and the fifteenth China (Humen) International Fashion Fair in November, and Hefei Humen exhibition in December.
In the new year's opening, the association also held a Humen clothing brand exhibition in Humen square, to show new products and clean up stock for Humen garment enterprises.
Through a series of activities, we will fully promote the development of Humen's clothing industry.
Humen's famous clothing market, such as fuming, the Yellow River, Da Ying, Lian Kai Fu, new era, new wave, famous shops and so on, is constantly moving. Shopping malls, in order to greet the arrival of the new year, are ingenious.
The promotion methods of major businesses vary.
According to Cheng Minghua, chairman of Daying East International Trade City, since the new year, the shopping mall has begun to pay more attention to internal management, increased market promotion efforts, done various services for merchants, adopted rent concessions, and charged 50 yuan management fees to the e-commerce area.
On the 4 floor, the mall opens up the brand children's clothing area in Humen, and adopts a series of preferential measures to allow Humen brand children's clothing enterprises to enter the field to operate, so that customers can not buy Humen's brand children's clothing without going out of Humen.
Chen Haohua, manager of Lane Crawford, told reporters that since the beginning of the new year, they have taken measures to attract customers, and have worked with Alibaba, a shopping website, to create an online shopping mall, putting the image of the shop on the Internet, making use of the influence of Alibaba, expanding the popularity and reputation of the brand, and jointly launching the brand clothing show with the Humen town management area, trying to create a shopping mall and brand image.
Zang Junqi, manager of Yulong small commodity wholesale market, told reporters that the market has always been serving the business and opening up the market as its mission to build the only wholesale market of small commodities in Humen.
In order to change the business concept of businessmen, they specially invited brand marketing planning experts from Fujian to teach the contents of network and marketing in the new era, which is well received by merchants.
As the leading market of Humen clothing, the international fabric trading center, after the new year, has worked hard in hardware and software in order to cooperate with the modern business operation mode. It strives for perfection no matter from the exterior structure, trading platform or supporting services.
After the entry of financial institutions such as Bank of China, Dongguan commercial bank and China Construction Bank, the paction settlement of cloth center is modernized, convenient and fast, and customer paction pfer and cash access are very convenient.
In supporting services, the four star Jinhui Hotel realizes catering, entertainment, recreation, accommodation, business and a business office center, providing comfortable business negotiation space.
There are many convenience stores in the shopping mall, and the supporting facilities are perfect.
According to market manager Bai Yang, all efforts of Humen international are to provide a good business environment for merchants and provide buyers with a convenient and efficient purchasing environment.
Many businessmen who come to Humen for international procurement form permanent partners with the businesses in the field. They buy here and enjoy the feeling of being at home.
As the upstream matching market of Humen clothing, Humen International Garment Machinery City has launched the slogan of "innovating service mode and creating a new professional market". It not only serves for the garment machinery dealers who enter the field, but also extends the service to the upstream garment machinery manufacturers and downstream garment enterprises, providing effective value-added services for the customers of the apparel industry chain, and has set up financing service centers, e-commerce platforms, trade associations, purchasing consortia, logistics warehousing centers, etc., so as to inject more service connotation into the garment industry and boost the sustainable development of the clothing machinery industry.
Many market traders can only form a simple lease relationship, and Humen International Garment Machinery City will become a whole with the merchants.
The specialized market of garment machinery is not only a platform for exporting advanced equipment, but also can use its own advantages to export garment machinery professionals and play an important role in product development.
Brand clothing, spring and summer supply
Entering the new year, Humen brand clothing enterprises are busy.
"Little grass baby" went into the Central Plains and held an order meeting of the franchisees in Zhengzhou, Henan.
Clothing orders will be opened to Hainan, the effect is very obvious.
Song Ying also increased the strength of opening stores, opened the store to five star hotels, targeting the high-end consumers.
In recent years, YISHION has focused its attention on foreign markets while firmly occupying its domestic market share.
In 2004, YISHION first set up an overseas company specializing in the international market in Hongkong, and opened a brand store in Hongkong.
It is based on Hongkong, and then radiated to other countries through Hongkong's cosmopolitan city.
In 2004, YISHION's first foreign franchised store opened in Jordan. Two years later, YISHION gradually expanded in the Middle East. YISHION stores in Iran, UAE, Kuwait, Saudi Arabia, Bahrain and Oman opened one after another.
In 2007, YISHION landed in Malaysia and settled in five cities such as Kuala Lumpur.
In 2008, YISHION extended to Nepal, Syria and Serbia.
In June this year, YISHION brand and India Upmarket group set up a joint venture to jointly expand the India market, YISHION holding 51%.
The joint venture company plans to establish 100 retail outlets including 10 flagship stores in major cities of India before 2012.
At present, YISHION has opened more than 100 brand stores and more than 300 brand counters in 18 overseas countries and regions.
Garment enterprises in Humen have been fully operational and devoted to production.
2011 spring and summer clothing orders have been opened, and the volume of orders has steadily increased.
As a result, future businesses will be confident.
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