Shoe Enterprises XTEP Runs Out Of Brand Marketing Road With Marathon Race

January 20th hearing

On the marathon stadium this year, the name of the sponsor is almost.

In this way, coupled with the Xiamen International Marathon, Tibet half marathon, Xi'an City Wall Marathon, Taiyuan International Marathon race, and Hangzhou International Marathon held by XTEP for four years in 2010-2013 years, the sponsorship of the eight city marathons has been won by XTEP this year.

It can be said that in recent years, XTEP has invested a lot of energy in running events, and has become a sports brand running at the core of development. This is also an important reason for XTEP to continue to exert its strength in the marathon events.

At the beginning of this year, XTEP took the sponsorship of Zheng Kai, Yangzhou and Taipei marathon in one fell swoop, and will further form a brand promotion mode with running as the core.

Prior to that, XTEP already had many advantages in running resources. XTEP sponsored the Xiamen international marathon with the title of "the most beautiful track in the world". The Tibet half marathon with the title of "the highest track" is the Xi'an City Wall Marathon with the title of "the oldest and most historic track".

It is worth mentioning that last year, XTEP has also become a partner in the diamond competition of the top track and field events. In running events, these resources have already formed a competition in Pyramid, including both participating in the full marathon project and the competitive events that can feel speed and passion.

From now on, in the brand image of XTEP, consumers can not only appreciate the perseverance and tenacity of moving people, but also enjoy the shock of speed and explosive force.

XTEP has become increasingly rich in resources for running projects, and can even be said to be "taking the lead".

This is just like the words of Ding Shuibo, President of XTEP (China) Co., Ltd.: "running is the core sport of XTEP. Our aim is to let consumers think of running and think of XTEP."

From this, we have seen XTEP's distinctive sports marketing road. Its concept of running as the core of marketing is the accurate positioning of its brand.

To a certain extent, this is the only way to achieve XTEP's brilliance today.