Yangtze River Delta: Pilotage Clothing Market &Nbsp; &Nbsp; Sprouting In Shanghai Was Born In Changshu.

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Before the 80s of last century, China has not yet formed a down garment market.

The down garments that consumers can see are mainly mountaineering winter clothes worn by sportsmen, and a small number of domestic products sold in foreign trade. The wearers were very fashionable at that time.

Down jacket into thousands of households, a Zhang Chenglin called Shanghai people can not fail.

Because of special factors, he was relieved from the post of general manager of Shanghai clothing company and assigned to the director of Shanghai Feida down garment General Factory.

Feida factory was commissioned in 1975 to develop Chinese athletes to climb the world's highest peak - high strength, high performance, high quality and high thermal sports clothes (ie, now down garments) worn by the Mount Qomolangma.

Therefore, when the news came out that 9 athletes of our country came to the Mount Qomolangma wearing Feida factory's down jacket, the name of Feida factory was widely circulated, and the list of foreign trade processing was continuous. But in the early 80s of last century, there was an economic crisis in the world, and the production task of feidachang was greatly affected.

If we can not stop the loss of enterprises, Feida factory may fall out.

Zhang Chenglin made a bold and risky decision in 1983 - down jacket and foreign trade were blocked and sold domestically.

Through negotiations and cooperation with the company on the East Road of Nanjing, Shanghai Feida factory sells its down garments at its shopping malls at 200 thousand yuan rent during the peak season.

This has also made many people worry about Zhang Chenglin. A down coats at that time cost about 50 yuan, which is higher than the monthly income of ordinary young people, and whether the sales will be good. Zhang Chenglin is sticking to the exhibition fair in a solemn atmosphere.

Surprisingly, this exhibition was a great success.

As a result, China's down jacket market began to sprout in Shanghai, and gradually formed a heavyweight market in the clothing market.

Market competition has always been the stage for strong dialogue.

The first leading brand of our down garment market is feidachang's double feather and upper feather of Shanghai Down Garment General Factory. These two brands have been the two largest overlords in domestic market and export of down garment market.

However, today's down top super brand is very familiar with Bosideng.

Bosteng had only more than 10 employees at the beginning of its business. It could not be compared with the two brands of double feather and upper feather, but the hero didn't ask where he came from.

After the Shanghai fashion company, which has entered the golden section, Bosteng has risen rapidly in the market, and has made great progress in the strong and big road. It has written the legend of brand development in the down garment market, and its sales performance has been far ahead of its peers for 15 consecutive years.

With its brand of snow flying, ice cream, and KangBo, Bosideng occupies more than half of China's down garment market. It has the meaning of monopoly and becomes the absolute king of the down garment market.

The Bosideng brand, the only one with both the world famous brand and the national quality award, has been presented to the presidents of Russia, Finland, Garner and other countries as a national gift. Special outdoor sportswear has been conquered by the Chinese mountaineering team and scientific team. Mount Qomolangma, Antarctica and the North Pole have been conquered. Overseas exhibitors have won the gold medal of St Petersburg, Atlanta and Mongolia international Ulan Bator Expo.

It is necessary to emphasize that adapting to the changing market of the down garment market and accelerating the pace of upgrading, leading consumer demand, the famous Bosideng has been the only authoritative brand that represents the trend of China's winter clothing to the world for 14 consecutive years.

The Yalu in the Yangtze River Delta is also a big brand in the down garment market. It has been outstanding in the market for many years, and has been attracting the triumph of the leader of the Yangtze River Delta down garment market in the process of continuous self-improvement with the other down garment brands in the same area.

It has played a supporting role in the development of domestic down garment market, and has strong radiation capability to the industry.

The down garment market, which sprouted and formed in Shanghai, has been developing steadily not only in the Yangtze River Delta, but also in other parts of the country, which is full of charm and social benefits.

The majority of consumers wear affordable, elegant, comfortable and functional feather clothing, which not only beautifies the personality image, but also beautifies the life. It also makes the world look at the Chinese people with admiration.

It is understood that China's down clothing production ranks first in the world, occupying more than 80% of the global market share, China's down resources have been fully utilized, in line with the requirements of scientific development and the establishment of a conservation minded society.

In the aspect of attracting employment and maintaining social stability, the development of the down garment market is also highly worthy of evaluation. For example, Bosideng and related brand industrial chain and supply chain are related to the livelihood of the about 600000 people, so the development of down garment market has important social benefits.

The economic benefits of the down garment market are also considerable.

In Shanghai, the down jacket exhibition, which belonged to innovation at that time, has developed the two brands of the Hui Luo feather clothing fair and the Shanghai Down Garment Fair. It has attracted dozens of mainstream shopping malls in Shanghai to take an active part in the down dress exhibition held annually by these two brands.

Now it has reached the 28 session. Its popularity and reputation have been constantly improving, and the intangible assets of the brand have been increasing. It has become a beautiful scenic spot in Shanghai's international metropolis.

Through the platform built by these two down apparel fairs, consumers have an ideal place for leisure and shopping.

Exhibitors have more information and sales to display new products and make the hot products bigger PK, which is very helpful to improve their economic efficiency.

The organizers of the two down apparel fair also benefited from it and increased the profit of the operation.

From this conclusion, the down garment market will enter the track of scientific development, and the associated manufacturers will also share the fruits.