Behind The "Recommended Retail Leave" Of Shoes And Clothing Products

January 21st hearing yesterday, in the mediation of industry and Commerce Department, Ms. Tang took back 200 yuan refund, said: "I can not believe the proposed retail price."

Ms. Tang, who lives in evergreen garden, looks at a pair of shoes at a shop in Wu Jiashan in January 9th this year. The suggested retail price is 728 yuan.

The waiter suggested that the "suggested retail price" is the national unified price set by the manufacturer, and the retailer must sell it at this price, otherwise it will be fined by the manufacturer.

Now the store is doing the new year.

I thought I had bought a cheap product, but I only wore it for two days. The shoes had serious degumming and skin peeling.

Shoes with a price of more than 700 yuan, how bad are they?

Industry and Commerce discovered that these shoes are regular products produced by a factory in Wenling, Zhejiang.

The sign on the shoe says the suggested retail price is 728 yuan.

But the actual purchase price is only 36 yuan.

The shoe store manager said to the business people: "the proposed retail price is the label supplied by the manufacturer when it is purchased, not"

After mediation, the store returned the goods and compensated Ms. Tang for a round-trip taxi fare of 100 yuan.

Industry and Commerce survey found that the "suggested retail price" and "national unified retail price" and other labels are everywhere in clothing shoes and hats stores, but the actual selling prices are often far below the suggested price and unified price, and some even fold or seventy percent off.

In response, insiders suggested that the proposed retail price and the unified retail price of the country were intended to restrain retailers from changing their retail prices arbitrarily and maintaining their brand image.

But now it has evolved into a way for some manufacturers to mislead and deceive consumers.

Mr. Meng, who has been in the clothing business for many years, reveals that the proposed retail price is actually the highest price. A good brand of clothing will normally buy 2 to 60 percent off of the price according to this price, which is relatively reliable for consumers.

However, some small garment factories recklessly raise the proposed retail price, which is purely for retailers to gain more profit margins. They want to expand sales through psychological warfare with consumers.

In fact, the proposed retail price is very large, some of which are five or six times the actual retail price, and some are even larger.