China'S Footwear Industry Enters A New Era Of Competition

Since the new century.

After decades of development, the footwear industry in China has gradually been integrated with the international market.

Under the current world economic system, footwear manufacturing is one of the important light industries in China.

According to the analysis of the huge consumption population data and the improvement of people's living standard, the market prospect of domestic footwear industry is still considerable in the next ten years.

But under the considerable market prospect, the competition between shoes enterprises will be an inevitable result.

Then, in the new round of competition in the domestic shoe market, what kind of shoe companies can make progress in competition and develop in competition? Taking a general look at the domestic footwear market, it can be roughly divided into two main directions:

Pay attention to brand building

Nowadays, domestic shoe enterprises are paying more and more attention to brand building.

The most influential brand is the brand effect, and shoe companies are no exception.

It is no exaggeration to say that only a shoe brand with a loud brand can become the real king in the industry.

Over the past decades, a number of well-known first-line footwear brands, such as Anta, XTEP and Lining, have emerged in China and play a huge role in the industry.

It is enough to see that when the globalized trade tide has been successful in terms of quality, price and brand, shoe makers should adjust their marketing models through changing circumstances.

It seems imperative to build up its own brand.

Shoemaker should not only learn Zhan Zhuo in scientific research, but also understand the market situation, understand consumers' pursuit of shoes products, abandon traditional sales outlets, and open up new models, such as broadening product sales, selling all kinds of products from single shoes, such as using soft language to advertise, from personage endorsement to word promotion and so on.

In fact, brand manufacturing is no longer a mere superficial symbol. It has also undergone qualitative changes in product quality, technology upgrading, health and environmental protection.

Win market with brand value

In the fierce market competition, it is still a good choice to win the market with brand value.

Take the domestic "old back" as an example, Huili has been striving to win the low-end market, and has worked hard for decades. With good reputation and good results, it has gradually become a leader in the low-end footwear market.

Obviously, with resource shortage and competition turning to quality, our shoe companies need more reshuffle. We should make efforts from the business mode, efficiency and product quality, instead of just staying in the price war and resource war.

When a company develops to a certain extent, how the new target goes and how to walk healthily and continuously is a question that every export shoe enterprise must calm down.

Improving the quality is the foundation for our country to become a powerful shoe industry. Footwear products should not only conform to national standards, but also pay attention to comfort, beauty and safety.

We should do more research under this study so as not to allow outsiders to take advantage of us.

It is believed that after shuffling, those shoe making enterprises with technological content and core competitiveness will stand out and become stronger and more competitive through integration.

In the fierce market competition, where will the development path of domestic shoe enterprises go? No one can say clearly.

But this is bound to be an opportunity for Chinese shoe companies, but also a challenge.

We expect domestic shoe enterprises to achieve new breakthroughs in competition and then to the world.