5 Department Stores, Curtain Call &Nbsp, Taizhou Department Store Industry Continues To Shock.

Close to the year, should be

In January 22nd, reporters saw the discount of platinum shopping center in Jiaojiang through the closed iron gate.

When people did not finish discussing the time when Yintai was stationed in Taizhou, Taizhou's business circle was coming back again.

"Jiaojiang platinum shopping center", a large department store located in Jiaojiang's "cross road" business district, has been evaporated overnight. This has aroused wide discussion in the Internet and in the bookshops.

In 5 years, 5 department stores fell down one after another.

What is the continuing impact of department stores?

June 2007: Hangzhou Tower Taizhou modern shopping center was regarded as a giant ship in Taizhou's commerce and trade.

The total construction area is 46200 square meters, with more than 300 famous brands at home and abroad, 20 thousand kinds of products and 1000 employees. It is a large shopping mall with shopping, leisure and entertainment.

At the end of May 2007, rumors about the closure of Hangzhou Tower Taizhou modern shopping center were raging in the market. Ruan Zhihong, general manager of the shopping center, explained in an interview with reporters that the withdrawal of some special counters was caused by the adjustment of the season.

But later, after an interview with our reporter, it was found that the shopping center had submitted bankruptcy applications to the relevant departments.

November 2008: Aihua International Shopping Center opened in January 6, 2007 and was the largest shopping mall in Taizhou.

Before the curtain call, Taizhou Aihua International Shopping Center adjusted its merchandise to 1-2 discount and sold all kinds of products in an all-round way.

At that time, there was a rare scene of queuing up payment.

The poster on the mall reads "the perfect curtain call of Aihua International Shopping Center."

July 2009: the new era shopping center, which opened in April 2008, withdrew from the public's sight after more than a year of disquiet.

September 2010: Taizhou Jun Tai Department, which opened in October 2009, was replaced by Jiaojiang platinum shopping center.

January 2011: the Jiaojiang platinum shopping centre opened in September 28, 2010 and suddenly closed down.

The industry believes that the location of these department stores is unknown, and there is no advantage in entering the brand, and the price is not competitive.

Take Aihua International Shopping Center and Taizhou Jun Tai Department store as an example, at that time, many "international brands" operated by the mall were just "fake foreign brands", with low grades and high prices, which lost market competitiveness.

Shang Xiaofa, director of marketing and trade division of Jiaojiang economic and Trade Bureau, said that the poor management of the rental shopping center was the main reason for the sudden closure of Jiaojiang platinum shopping center.

The two northern and Southern department stores are getting stronger and stronger.

Why is the gap always so large?

Every December is the day when Jiaojiang Jinjiang department store and Yao Da department store celebrate. At this time, consumers are waiting in front of the store early, ready to snap up the commodities they need.

For a while, crowds of people will be very busy with the staff of the two department stores.

It often takes less than half an hour to open the door, and stores are crowded.

As the two largest department store in Jiaojiang, Jinjiang department store has gone through 10 years, and Yao Da department store has more than 5 years' foundation.

Over the past few years, they have witnessed the development of Taizhou's department stores.

Especially in Jinjiang department store, since its establishment in September 2000, it has become a shopping paradise for young and upstart young people in Taizhou. Sales have been rising year by year, and famous brands at home and abroad are constantly emerging.

Jun Tai Department store and Jiaojiang platinum shopping center are located opposite the Jinjiang department store. They fall down one after another.

And Jinjiang department stores are still strong. Why?

Chen Yaoming, chairman of Taizhou Jinjiang Commercial Development Co., Ltd. believes that there is still room for market in Taizhou's department stores.

Although competition is getting bigger and bigger, finding a good location is also crucial.

Over the years, Jinjiang and Yao Da have been recognized by Taizhou citizens on the basis of their deep foundation and clear brand positioning.

Department store predators will enter in 2012.

Industry shuffling is inevitable.

Since 2008, it is rumoured that Yintai will enter Taizhou and will build a shopping area of 60 thousand square meters near the cross road section of Jiaojiang.

And now the new world department stores are withdrawn, and the new age shopping center has evaporated overnight.

Does Yintai department still appear on the Jiaojiang cross road? It has not been very active now, and even there are rumors in the bookstore that Yintai will not come.

"Yintai will come, but it may be around 2012 when we meet with the people of Taizhou."

The Jiaojiang trade and Economic Cooperation Bureau's market and trade section chief Xiao Wei has confirmed the fact that Yintai will be stationed in Taizhou, and said that the entry of Yintai will be an industry shuffle for Taizhou's department stores.

"The overall level of the department store industry in Taizhou may be enhanced accordingly."

Shang Xiaofa said, in the future, Taizhou department stores will not be able to avoid the pattern of "big fish eating small fish". Some weak department stores are likely to be brutally eliminated in fierce competition.

"At present, the circulation industry of our city's department stores is fiercely competitive, and the quality of the industry is different, and homogenization is serious."

Shang Ke Chang said that the risk of large investment, limited management level, lack of brand management characteristics and other factors led to the survival of the rental market model is rather difficult.

If the platinum shopping center in Jiaojiang is a typical rental mall, poor management is the key reason for its sudden death.

At the same time, Shang Ke chief thinks that although the department store industry of Jiaojiang has initially formed the core business circle of cross roads, the drawbacks of the combined city lead to Taizhou still a "hollow city".

As a three tier city, it is very difficult for shopping centers to introduce international first-line brands, leading to serious homogenization of shopping malls. There is an urgent need for all shopping malls to adjust their business strategies, dislocation competition and orderly competition.

Another industry insider who did not want to be named revealed that the development of large department stores in Taizhou has far exceeded the market capacity and purchasing power in terms of quantity and quality.

Why, then, will there be large shopping malls open? This industry has analyzed that the establishment of a large commercial building has a long process from raising funds to building up to formal business. Many projects have been established in previous years, some are being started, others have already been completed, but they know that competition is fierce, but they have been unable to ride a tiger.

Some of them are still waiting to be changed and look forward to the resplendence one day.

Related links:

There are four types of department stores in Taizhou:

1. large shopping malls above ten thousand square meters, such as Jinjiang department store, about 20 thousand square meters, and Yao Da department store is nearly 30 thousand square meters.

2. small and medium-sized shopping malls, such as the central commercial building of Zhongshan West Road and the Hui Du department store of workers' road.

3. supermarket and department stores, such as Auchan supermarket, Century Lianhua and Tesco supermarket;

4. market department stores, such as Galaxy mall.