Lu Yin: What Is The Future Value Mirror Of China'S Fashion Industry?

In the impression, winter should blow the north wind, because the north wind is cold enough.

However, last month, Wang Keqin was elected as "fashion gentleman of 2010".

The selection of fashion year is an attracting industry in recent years.

And this year's fashion gentleman, in addition to the expected literary circles,

Because I am a friend of friends, I have seen this "high priced" news colleague several times. The old king (friends call him so), from hairstyle to dress, is so ordinary that I can not remember what style he wore and what color he wore, and he could not remember any details of his personality.

What kind of fashion is Lao Wang? This confusion applies to Wang Nianfa, who is also elected to fashion.

Although he took part in many rescue operations at home and abroad, such as the Wenchuan earthquake and the Yushu earthquake, it is very respectable, but from the outside, he is also not fashionable.

Why? Let's listen to the 2010 fashion candidates' understanding of fashion.

Singer Dick Cowboy said, "fashion is to be yourself", singer David Tao said, "fashion is not following fashion, but following the truth in your heart"; wildlife photographer Xi Zhinong said, "lead some good trends, lead some simple life instead of extravagance"; actor Hu Jun said, "don't ask for too much of your life, I still prefer simple and casual life"; actor Li Chen says "fashion is a kind of charitable force", and Wang Keqin says, "fashion is compassion and kindness."

Yes, these are fashion! These latest and most popular fashion concepts are a new trend of value in China's fashion industry.

Looking back on the development process of Chinese clothing in recent decades, we used to be simple and fashionable, and everywhere were "blue ants" and "grey ants". Once we used to study Hong Kong and Taiwan as fashion, bell bottoms and blouse walked through the streets and lanes. Once we were popular with famous brands, and then there were few international brands, so the local brands passed the glorious 90s.

Over the next few years, the first generation of wealthy people and the rich two generation have become fascinated by international brands and luxury goods.

Over the past decades of reform and opening up, our clothing consumption has become rich and colorful. We have seen thousands of clothing brands and independent brands, and the surplus clothing production has entered the tail market.

Many people's wardrobe is full, and they keep on knocking out, but they still can't keep up with the speed of buying new clothes.

Shopping malls, wholesale markets, specialty stores and small shops sell all kinds of places; Oteri J, net sales and group buying are refreshing, and new materials such as Lycra fiber, bamboo charcoal fiber, corn fiber and so on emerge in endlessly.

From the clothing industry, we seem to have lived in an age of material abundance. But is this the life we want most?

More than 100 years ago, Dickens of England wrote the words in the opening of the Shuangcheng book: This is the best era and the worst.

So, what era do we live in? This is the best era - human beings have rich material life, high-end scientific and technological inventions, and lively cultural entertainment.

But at the same time, when human beings acquire wealth, they also plundered nature. The huge demand for meat, fur and other animal products caused a huge number of animal disasters, but also worsened the living environment of mankind.

Moreover, the problems of human society are still grim: the gap between rich and poor, cultural conflict, terrorism and even the shadow of nuclear war.

In such an era, what kind of civilization and fashion do we need to pursue? Should we reflect on whether those extravagant extravagance and extravagance and excessive personal pleasure are really worthwhile? The "fashion gentleman" selected in 2010, which advocates simplicity, advocates economy, advocates love and pays attention to spiritual culture, may be the new fashion civilization we pursue.

I remember that in the future communication Hall of World Expo, Shanghai, there is a magic "future mirror", which can be used for the best dressing proposal according to age, season and occasion.

And I think, in the near future, there should be such a mirror: when you are extravagant and wasteful, it will tell you: "today, you OUT!