Solid Clothing Retail Industry Entanglement Line Is Quietly Breaking The Ice.

2011/1/28 14:33:00 101

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Icebreaking Of Clothing Retailing

In the past 2010, the B2C e-commerce market in China rapidly increased.

Analysys International released a report on December 30, 2010 that the size of China's B2C online retail market in 2010 has exceeded 100 billion yuan mark, a 373% increase in the ring market.

And the whole

Electronic Commerce

The market is even more popular.

According to AI data, the volume of e-commerce pactions in China in 2010 was 4 trillion and 800 billion yuan, increasing faster.

Under this hot situation, the fact is that the vast majority of domestic entity department stores are still in a state of waiting or even against e-commerce.

Those who have been in the retail market for many years.

Department store

The bosses are entangled and ambivalent.

On the one hand, they are worried that booming e-commerce, especially online shopping mall, will form a "cake" division of entity stores, and worry that department stores will increasingly become the "fitting rooms" and "showrooms" of the online shopping market. They are also worried that if they go online, they will have to split the flow of passengers and sales of solid stores, but on the other hand, they will have to admit that entering the online industry is the general trend.

The development trend of things has never been pferred by people's subjective will.

When Facebook becomes the hottest in the world

business model

When the 4G era has begun to stir up, mobile phone consumption is becoming more and more fashionable. When some department store executives become the active personalities of sina micro-blog,

All shows that in the era of 10 years in twenty-first Century, the ecological environment of the retail industry has changed so much that online trading is soaring.

In fact, from the development of e-commerce market in developed countries such as the United States and South Korea, the top 10 TOP of clothing websites are the traditional retailers and department stores as the main business companies, such as Macys stores in the United States (Macys), Chelsea stores, Lotte stores in Korea, etc.

The signal is getting stronger and stronger.

In the future, large department stores will set foot on the line, forming the online and offline interaction and embarking on the "virtual and real combination" business approach is the general trend.

Fortunately, the state of the entity department store's overall entanglement is quietly breaking the ice.

In the past few years, the big business network has been running from trial operation to formally launched. Yintai group's high-profile online 82 day order has been over 10000.

Positive signs have begun to emerge.