"Four Weapons" To Help Shop No. 1 To Purchase Online Home Products

Current China

By the end of the year, the sales share of shop No. 1 has risen sharply in the price war inspired by many Internet traders.

The most direct response comes from consumers' understanding of the brand of shop No. 1, which also stems from the slogan of brand building and operation management of shop No. 1 - "one-stop online shopping platform", which pioneered the full range of daily needs to meet consumers' needs. Of course, this is also reflected in the sales promotion category and preferential prices at the end of shop 1.

Weapon 1: join hands with major brands to promote sales. One-stop shopping online is the biggest highlight.

In the purchase of annual goods in shop No. 1, household products such as food and beverage, skin care and cleaning products, health gifts and other household items have become the focus of purchase.

Together with Amin, Coca-Cola, Wang Laoji, Procter & Gamble, Mr. Wei Meng and other major brands, it has become the main force in the fight against online shopping market at the end of the year. It has enriched the No. 1 store one-stop annual product line, and is also the biggest highlight of its annual purchase mainstream website.

Sharp weapon two: Valentine's Day gifts become the best way to buy new year's products.

With the Spring Festival, what followed is Valentine's day. In order to seize the opportunity of this festival, shop No. 1 launched the famous watches and rings on the way home, and won a strong response in the market in terms of the number, grade and price of the products. So we can see that shop No. 1 has already made preparations for the end of the year.

Sharp tool three: group buying on line is staged "robbed the door" testimony, consumers trust to gather popularity.

The on-line purchase of group 1 indicates that shop No. 1 has entered a mature stage of online shopping.

A SONY color TV group buying line was stolen for a long time, and the "grab the door" incident marked the 1 group purchase officially entered the consumer's mind.

So far, nearly 100 products have entered the scope of group 1 group buying, and each group's on-line group buying can gather popularity in a short time and form a fast selling event.

And the popularity of group 1 group buying has also made a rapid upgrading of the sales share of shop No. 1.

Weapon four: product category surge at the end of the year, pulling more Taobao customers.

With the arrival of the peak shopping season at the end of the year, shop No. 1 has not only increased its sales promotion efforts, but also rapidly expanded its product lines, such as pet products, which expanded from 0 to more than 10 brands and hundreds of products in half a month.

Also let Taobao customers who are fighting for various websites to purchase quickly gather to shop No. 1.

The recent revision of shop No. 1 and the introduction of "palm shop 1" have not only made shopping easier and more convenient for consumers, but also made consumption life more diversified.

To sum up, from the expansion speed and efficiency of line 1, it is not difficult to understand why Shop No. 1 will become the fastest growing e-commerce enterprise in China in a short span of two years, and its one-stop shopping concept and strict quality control line have also been deeply rooted in the hearts of the people.

In the coming 2011, we believe that shop No. 1 will have brighter planning and more benefits waiting for us.