Post Expo Era: Shaping "International" To Present New Shanghai

Sponsored by the Shanghai Municipal People's government, the Seventeenth International Fashion Culture Festival held by the Shanghai international fashion and apparel center will join the two major activities - the 2011 series of the Shanghai fashion week, the autumn and winter series, and the Mode Shanghai2011 Shanghai international fashion show, which will be opened in mid March at the Theme Pavilion of Shanghai World Expo.

A new stage of display, professionalism.

Mode Shanghai Shanghai international fashion show is a new fashion exhibition launched by Shanghai International Garment Culture Festival Organizing Committee in World Expo, Shanghai. As an important event of the 2011 International Clothing Culture Festival, it will integrate the new concept of "international, fashion and professional" into the exhibition and related activities, providing a fashion viewing platform for the fashion industry at home and abroad.

Shaping "international"

2011 is the first year of the 12th Five-Year plan, with value as the core.

Mode Shanghai, taking this opportunity as an opportunity, attracted the participation of many international brands in the context of the first successful event. It brought together nearly 100 exhibitors from 12 countries and regions, more than 200 brands and more than 10000 professional buyers and agents, relying on one of the most representative trade exchange platforms in Asia to enter the Chinese market and develop brand names, and jointly launched the 2011 Shanghai Shanghai fashion week Winter Series in World Expo Theme Pavilion.

Mode Shanghai will also become one of the most popular commercial platforms attracting foreign fashion brands in China.

This Shanghai International Costume Culture Festival, Shanghai

Create "fashion"

"Fashion" is the symbol of Shanghai. As early as the 20s and 30s of last century, Shanghai was once known as the "Paris of the Far East". No matter from the early western culture, regional superiority or economic status, Shanghai was destined to become the most potential international fashion city.

Especially in recent years, M50, Mingshi street, Shang street Loft, 800 Show and other Shanghai fashion landmarks, creative parks have been established, and the rise of young designers in Shanghai has given the city unlimited fashion resources and unique fashion atmosphere.

Mode Shanghai, as a large-scale event organized by the Cultural Festival and the Shanghai fashion week, combines the characteristics of Commerce and fashion. At the same time, it also promotes the new concept of Shanghai international dress culture festival and the commercial exhibition of Mode Shanghai at the same time with the fashion, sensation and internationalization of Shanghai fashion week. It also promotes the upgrading of the industry and makes the Cultural Festival more diversified.

This exhibition highlights the fashion brands both at home and abroad. Due to the innovation of the exhibition itself, it pays more attention to the effect of "fashion brand". It will take different clothing and textile exhibitions in the past, with a brand new orientation and international fashion concepts, and actively embark on the fashion brand development road to fill the gap in the clothing exhibition. Mauro Tozzi, Coola, Cristina Nitopi, Shanghai dress and other fashion brands from Asia and Europe will be gathered at the exhibition.

Create "professional"

Professionals from high-end fashion cities in Paris, Milan and Asia use international management methods and technologies to enhance the overall professionalism of the exhibition.

Mode Shanghai in booth setting, according to the characteristics of international fashion show, product classification of exhibitors, and commercial layout of domestic department stores, it breaks the traditional partition mode. First, according to the characteristics of fashion industry and the business demand of brand, it is beneficial for exhibitors to gain local cluster advantages and win more intention professional audiences, so as to get better opportunities, create a quality visiting environment, and greatly enhance the attractiveness of buyers and professional audiences.

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At the same time, Mode Shanghai is more integrated into the details of the European high-tech exhibition in the details of the exhibition booth and the layout of the site. It embodies the advocacy and attention of the post Expo era to healthy life and green city, and is also the first Asian exhibition of low carbon.

Mode Shanghai, as a professional exhibition with its unique marketing and marketing functions, will introduce domestic and international fashion apparel brands to help them improve their market share.

Shanghai fashion week will also use dynamic fashion platform to integrate outstanding designers and brands at home and abroad, together with the exhibition, to enhance the fashion and popularity of the exhibition brand, and to achieve an efficient and pragmatic business platform function.

Mode Shanghai is a large-scale international fashion show hosted by Shanghai International Fashion Culture Festival. With the strong support of Shanghai municipal government business committee, the exhibition will invite professional spectators and buyers from 10000 distributors and 1000 shopping malls in major cities and provinces in China. Meanwhile, more than 500 Chinese and foreign media are expected to participate in the exhibition.

The close combination of economy and culture is the purpose of the start of the Shanghai International Fashion Culture Festival. The new seventeenth Shanghai International Fashion Culture Festival, the Shanghai fashion week 2011 autumn winter series and the Mode Shanghai will work together to move towards the "3 year goal of the global fashion brand business center".

In the face of the opportunities and challenges of the times, Mode Shanghai2011 Shanghai international fashion show, with the vision and appeal of "international, fashion and professional", as the Pathfinder and pioneer of Shanghai fashion and garment industry, will continue to explore the way forward, build a platform for exhibition and trade, and bridge and pave the way for fashion economy.

In the "12th Five-Year" industrial pformation and upgrading, the 2011 Shanghai International Clothing Culture Festival will also turn gorgeous, let us expect its wonderful presentation.