Zhejiang Enterprises In The Field Of Clothing "Childlike Innocence"

295 yuan / piece.

145 yuan / piece.

535 yuan / piece.

At first glance, it's all the price of the adult suit.

When Nan Nan's mother's eyes fixed on the label "

"It suddenly dawned on me that these are all

。

Lately

In the Taobao mall, a few new works are quietly hanging up.

Even though many of them are pre-sale, parents who have sharp eyed parents have to take the lead.

In the year of the rabbit, the Spring Festival is coming, and the parents are shopping to buy new clothes for their children.

Reporters after the survey found that many brand businesses involved in children's clothing industry, for their own baby series of making a big cry.

In addition to Hangzhou local brand

The prince Tai Lung, a man with a tough male image, has also been launched.

"

"

Tai Zi Long men's clothing has long been famous, but in the field of children's clothing is also a novice.

From three years ago, the first batch of Dragon Prince children's clothing had been tested, and the number of stores in Hangzhou has surpassed ten, and the number of stores in Zhejiang has reached 50.

The volume has also reached 5% of the company's business volume.

In the interview, Xiao Zhong, the brand director of Zhejiang Tai Zi Long Limited, disclosed the company's plan. It is expected that 200 children's wear shops will be set up throughout the country this year.

from

Playing balbara, Me&City started a colorful Me&City Kids store in the streets of Hangzhou, and began to grow more and more young.

The tentacles extend to the more beautiful children's clothing industry.

From the constant price of adult clothing and the rising turnover, Zhejiang's "childlike innocence" action is undoubtedly a favorite of Hangzhou's baby market.

"Mature comprehensive brands will have their own secondary brands," said Me&City, a brand public relations official. "Brands like Levis and Zara" want to establish their own comprehensive brand advantage after brand recognition reaches a certain level, and the establishment of children's wear brands is a better way.

In the Me&City Kids store, a bow tie shirt, fashionable shawl and bottom skirt are undoubtedly the "mini version" of adult dress.

Ms. Hu, who owns her own leisure brand, says that the entry threshold for children's wear market is not high enough, and many children's clothing is only a scaled down adult.

"Sleeves, body barrels and pockets are reduced proportionately," Ms Hu said. Many brands started with the introduction of parent child wear, and further refined them and set up specialized children's wear series.

According to the securities institution,

002269) there is still room for improvement in net profit margin in 2011.

The expansion of children's clothing market is closely related.

It is reported that the top 10% share of the children's clothing market is occupied by 3 brands (Mitch, Barbara, Dr. frog).

The securities industry believes that in 2010,

It has 120 children's clothing stores. It is expected that children's clothing will expand rapidly in 2011, and it is estimated that the store will increase to 500.

In the view of Wang Weixue, manager of children's clothing market at Hangzhou Tower, it seems that with the entry of big international brands and the launch of local brands, Hangzhou's children's wear market is also expanding.

"In 2009, Hangzhou Tower began to cultivate high-end baby clothing market."

In just two years,

In the Hangzhou Tower children's wear area opened, consumer recognition of children's clothing brand is getting higher and higher.

Wang Weixue said that in the weekend, in addition to Hangzhou local buyers, there are buyers of Taizhou and Wenzhou dialects, especially to Hangzhou to buy high-end children's clothing.

Reporters learned that a set of Armani children's clothing (up and down), no 4000 to 5000 yuan, almost impossible to start.

But it is a high priced card that allows adults to glance at one another.

Wang Weixue revealed that last year, the sales volume of the single children's clothing brand in the Hangzhou Tower reached 45 million yuan.

"Near the Spring Festival, from January 1st to January 26th, in just 20 Yu Tian, Armani children's wear series made a good achievement by selling baby products, with a turnover of $8. 9 million."

Miss Jiang said that during the festival

Sales have been able to grab about 15% of the Me&City brand.

Analysis of the industry, the rapid growth of children's wear brand, no matter the rigid demand for children's wear market.

With the improvement of people's quality of life, the effect of children's wear brand is increasingly prominent.

"Think about this," 80 generation "generation, many are dressed.

Grown up, right.

Of course, there will be some emotional points. "

Ms. Hu said.