At The End Of The Year, The Clothing Rental Market Looked At &Nbsp, And Business Opportunities And Risks Coexisted.
As more and more enterprises begin to hold annual meetings in recent years, the business of garment leasing has begun to flourishing.
The profits are considerable.
These clothing stores that normally face the dance market have ushered in more business personnel.
There are many aspects to be concerned about the clothing rental market at the end of the year.
The profit of rental clothing is quite considerable.
The average rent for each garment is around 25 yuan, and a certain deposit is also charged for each garment. The deposit is higher than the clothing value.
According to the information provided by the clothing store owner, it was the peak season for garment leasing years ago.
The previous business season was 61 and new year's day. Now the annual performance of each unit is much more.
Performing costumes
Demand has also increased. Since mid January, there are several single business pactions on average every day.
"Spoof" clothing is most popular.
In the year of the rabbit, the costume of the little rabbit, rabbit girl, cartoon rabbit and so on has been ordered.
The rabbit dance, which was popular several years ago, may come back this year.
Rabbit ears, rabbit tail these props are very popular with white-collar workers, simple dress can match some interactive programs.
With the advent of the rabbit year, the cute little rabbit is of course a "red man" at the moment, but unexpectedly, the "grey wolf" prop of the dead couple is also popular.
"
Brother Sharp
Modeling, make a set of one hundred or two hundred yuan. "
Zhang Fangwu, the boss of the "dance beauty" costume shop, said that if the costumes that customers asked for could not be rented in the shop, they could also be customized.
Like Xi Li Ge's "ragged" shape, the price is cheap, and the exquisite dress is worth thousands of yuan.
It is understood that in recent years of welcome party, Wenzhou people love to "make fun of themselves" more and more.
Although singing and dancing are the main form of performance, singers' solo and solo dance become less popular. The most popular is a group of people's "spoofing" programs.
"Wulin biography", "four talents", "pomegranate elder sister"...
It's the classic stock of many leasehold stores.
Many of the four talented men are women, but dressed up as Sexy Bunny girls, the most likely to be young men.
Men and women play the role of doubling the performance of "laugh", but the annual meeting is nothing more than a picture of an atmosphere.
The hot elements of the year are often reflected in the annual clothing.
"Xiao Yue Yue" sweater, Zhou Libo's gentleman uniform, and the movie "let the bullet fly" Ma bandit style, have attracted many customers' inquiries.
Clothing leasing
Opportunities for entrepreneurs
Jin Shunlai and Jiang Zhimin saw the opportunity of garment leasing and started their own clothing rental shop.
"We just had no idea what to do when we just graduated. Later, we worked for people in a clothing rental shop. After we touched the doorway, we went out to do it alone.
We are a professional fashion designer. We know professional clothing knowledge, and can design and make garments ourselves, so it is easier to work.
After two years of entrepreneurial practice, Jin Shunlai has done well in this industry.
In their rented house with three bedrooms and one hall, they were filled with costumes, shoes and hats and accessories. More than 2000 of them were bought from the south for two years.
Looking at the room full of clothes, the faces of the young couple are somewhat satisfied and proud.
Originally planned to hold a wedding ceremony at the end of last year, the red hot business had to be postponed.
"This period of time is busy, it is really unable to get out of the body, wait for the new year is not busy again, and it is Shanghai and Shanxi each run one, but even now the wedding photo has not yet taken the time to shoot."
Although Jiang Zhimin had a little complaint, his face was full of happiness.
Garment leasing business fluctuates in peak season.
The current clothing leasing business is booming, but in the off-season of clothing leasing, the clothing store's business is not good.
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There are certain risks in performing art clothing rental shops.
Performing arts clothing is often damaged, and in order to match the most popular programs, the performing arts clothing store should be updated all the time.
Setting up the performing arts clothing rental shop needs about 500 thousand investment in the early stage, so it is not suitable for ordinary people to invest.
In addition, performing arts clothing is mostly made by hand, so clothing designers are also required to make them.
Although performing arts rental has certain market potential, it will usher in a slack season every March and April, and it will pay for the salaries and utilities of designers and staff every day, and business can barely be maintained.
At present, the price of clothing is also rising. Influenced by the rise of cotton prices, the price of fabrics is particularly strong, so the rental of performing arts is also rising.
The cheongsam originally 15 yuan now costs 30 yuan a day.
Now the number of rental costumes is not only increasing, but also more and more.
There are all kinds of ethnic costumes, European style dress and cheongsam, which are different in length and length, which puts forward higher requirements for the clothing types of clothing rental shops.
Before the Spring Festival, the business of garment leasing is better, but after the Spring Festival, the clothing business will immediately stagnant.
In addition, performing arts clothing rental requires a large number of fixed customer groups, so as to ensure that the clothing store can make money.
Even now in the peak season of clothing leasing, some clothing owners think that this year's business is not as good as last year's ideal.
The clothing store owner from Hangzhou analyzed the reasons.
There are two kinds of clothing rental businesses in Hangzhou. One is clothing from wholesale factories and then rented out. It should consider the pressure of cost and the cost of clothing maintenance. Therefore, it will be more difficult in recent years when the volume of general business is reduced.
The leasing operators of production and marketing line have their own troubles in the face of the new economic situation.
The main reason is that the garment factories are short of manpower. Now this time is approaching the Spring Festival, most of the workers are required to go home for the Spring Festival. The workers on the garment production line also have early holidays. However, there are still many enterprises whose orders have not been done. Moreover, many enterprises are placing orders only when the time comes.
This will increase the pressure of clothing production.
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