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XTEP Made A Satisfactory Answer For 2010.

2011/2/15 13:29:00 51

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A few days ago, Ding Shuibo, President of XTEP (China) Limited, was named "the 2010 brand China's person of the year" with the outstanding contribution of leading XTEP brand in 2010.

Referring to the 2010 "

XTEP

And Ding Shuibo will have to mention World Expo, which has attracted worldwide attention.

In March 2, 2010, the Shanghai World Expo Coordination Bureau and XTEP signed a cooperation agreement at the media service center of the Shanghai World Expo Bureau. XTEP provided a total value of 36 million of the special clothing for Shanghai World Expo 80 thousand Park volunteers, and was awarded the honorary title of "2010 Shanghai World Expo designated sportswear" and "2010 Shanghai World Expo volunteer chief partner".

At that time, Ding Shuibo provided clothing for volunteers in the World Expo Park, adding a beautiful landscape to World Expo. At the same time, it also made a solid foundation for XTEP to achieve the vision of "the first brand of the global fashion movement", and from "Chinese fashion" to "world fashion".

This is just like Ding Shuibo said: "during the period of World Expo, the image of XTEP along with the 80 thousand most lovable volunteers spread to every corner of World Expo, presenting in front of every visitor. We can also say that we captured the best promotional resources in World Expo with our own unique vision."

In fact, as early as the "XTEP" brand building in the early days, Ding Shuibo knew well.

Sports brand

It must be inseparable from sports marketing. He has been paying close attention to professional sports resources and has taken a series of hot sports resources at that time, laying a solid foundation for the future brand pformation.

XTEP is rooted in sports and fashionable in sports. It makes sports different. It not only creates the spirit of sports, but also sports elements of entertainment resources, so that they can be united closely. This is Ding Shuibo's unique brand marketing mode in the industry, and it is also one of the biggest reasons for people to recognize the first brand of their fashion sports.

In Ding Shuibo's brand marketing system, there is also a huge matrix that can not be ignored. That is, its special media resources -- China's most professional sports TV channel CCTV-5, the most entertaining television channel, Hunan satellite TV and so on, are all XTEP partners. It is also the most powerful media propaganda platform for XTEP brand.

Ding Shuibo made XTEP occupy the commanding heights of the communication channel from the day of the birth of the brand, focused on CCTV's brand promotion, seized the voice of the powerful media, and made great success in attracting investment.

Subsequently, Ding Shuibo built a nationwide sales network service for the products, attracted a large number of distributors to join the XTEP chain system, and XTEP stores also quickly radiated from the central cities of the provinces to the two or three tier cities and the Chinese towns with nebula.

On the road of "XTEP" brand building, Ding Shuibo always regards "the first brand of global fashion movement" as his eternal goal. He also provides a more comfortable and fashionable lifestyle for every young people in the world who love sports and fashion life, and contribute to the development of China's sports industry.

It is Ding Shuibo's pursuit of quality and individuality that differentiate development strategy.

market

Highland.

Ding Shuibo enabled XTEP to realize the marketing strategy of "two track" mode of sports and entertainment and attach great importance to the application of "big event marketing". At the same time, relying on strong media resources to build channels for publicity, it made itself stand out among many famous sports brands and achieved the reputation of "the first brand of Chinese fashion movement".