2011 Spring Clothing Prices Will Rise 10%

The famous American magazine published this morning.

Over the past ten years, the moderate inflation rate and the cheap labor cost overseas have reduced the production of spring clothes.

Spring price rises in many ways

Noting that global economic recovery and rising commodity demand, coupled with rising labor costs and rising raw material prices, retailers and manufacturers who used to lower costs have now had to "raise prices".

The article points out that cotton prices have more than doubled over the past year, hitting a record high.

The price of other chemical fiber fabrics is also "no stop". With the increase in demand for blended products, the price increase of chemical fiber fabrics has reached nearly 50%.

According to data released by the International Cotton Advisory Committee, cotton prices have risen sharply to the highest price in 150 years, rising to 1.90 dollars per pound (about 4.19 dollars per kilogram) in last Friday's trading.

Cotton prices have more than doubled compared with a year ago, exceeding the record high of $1.89 a pound (about $4.18 per kilogram) during the civil war.

Therefore, Bert Foley Ginger, chairman of strategic resources group, said that in the next few months, clothing prices are expected to grow by 10%.

Major brands are brewing up prices.

Take the men's pleated shirts of Brooks brothers as an example. The original price was $79.5 per piece, and now the price has risen to $88.

Clothing manufacturers Reaves, VF Corp (VFC), Nike and US retail giant Jesse Penny, as well as Steve Steve Madden, a shoe company specializing in the design and sale of all kinds of popular footwear, are also planning to raise their prices.

More details on clothing prices are expected to emerge when Jesse penny and ANF, a casual clothing manufacturer, announced their quarterly earnings later this month.

Eric and Wiseman, chairman and chief executive of VF Corp, said: "the price of all our brands will increase."

VFCorp's brands include The North Face, Nottica (Nautica), Wrangler and Lee.

In the production cost of jeans, the proportion of cotton prices is about half.

Wiseman told investors last November that jeans sales accounted for about 1/3 of VF Corp's total sales.

Cost increase design change

At the same time, the article points out that the rising price of raw materials will also affect the fashion design methods of garment manufacturers.

Clothing manufacturers are increasing the content of synthetic fabrics such as rayon, while reducing glass beads and other ornaments.

Besides, the choice of shoppers will also be reduced in terms of clothing color.

During the holiday shopping season this year, sales of clothing products are very strong, but retailers are trying to see whether consumer demand continues, because the fear that rising raw material prices will stifle this nascent demand.

"In the past many years, we have become accustomed to deflation," said David bath, managing director of retail affairs at AlixPartners, a leading consultancy.

Consumers will be surprised once clothing prices go up.

Beijing landing point

Spring wear rises in 20% summer and autumn or 10%

Reporters from Europe, b+ab, ONLY, VERO MODA and many other brands know that spring clothes have been fully installed.

This year, spring clothes include sequins, gold thread and other materials on the traditional plain color.

The reporter noted that the price of spring clothes with sequins, gold and other materials also rose, and the price of a cardigan was 499 yuan, while the long sleeved T-shirt was between 399 yuan and 499 yuan, while the price of the short leather sweater was over 2000 yuan, and the price was nearly 20% higher than that of the same period last year.

At present, the garment processing factories in the south are in the spring and summer clothing production and processing stage. In recent days, the continuous increase in cotton prices has resulted in a larger increase in the cost of workers and an average increase of 10% over the same period, which has led to the cost of these growth directly pferred to consumers.

Judging from the current cotton prices, the price of spring clothes will continue to rise.

If cotton prices go up again, it will probably lead to a 10% rise in summer wear prices in 2011.

If cotton prices continue to be high, the trend of clothing prices is likely to continue to fall into the autumn market. The increase is expected to be between 10% and 20%.