Guangzhou Luxury Maintenance And Storage Business &Nbsp;

Guangzhou luxury maintenance business opportunities

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Luxury care market is almost blank.

Wolfgang La Zeiler defines luxury in bestseller luxury brings wealth: "luxury is a lifestyle that is wholly or partly perceived by its own society as extravagant, mostly determined by products or services."

With the improvement of living standards, people pay more and more attention to their image. As a symbol of identity, luxury has become an important part of people's consumption.

In recent years, high-end consumer brands in various countries have stepped into the Chinese market. Bain, a consultancy, reported that the total consumption of luxury goods in China will exceed 190 billion yuan this year. China has become the world's third largest consumer of luxury goods after Japan and the United States.

In recent years, you may not always see fashionable women wearing a full name brand in the streets of Guangzhou, but white collar workers with brand name bags are almost everywhere.

Every brand has a story. Every person who carries LV, Gucci, CHANLE and Hermas also has a deep feeling. However, while enjoying the luxury and prestige of famous brand, consumers are also upset by the wear and tear of luxury goods.

The luxury goods imported into China have not set up special maintenance institutions in China. Manufacturers do not allow consumers to wash themselves, nor do they provide any maintenance methods.

CCTV financial channel has once broadcast such a special topic. The luxury brand that has always been high up and advertised high price and excellent service has almost no after-sale service in China.

Because in general, the after-sales service of luxury goods is set up in Europe and America. If Chinese consumers want to care for their leather, they need to send their customers' products to the service points in these areas through stores.

Not only the trouble of formalities, time delay, brand name care is also valuable, simple cleaning services generally cost 1500 yuan, the cycle is generally in a year to a year and a half.

This method is not only very expensive, but also has a very long cycle.

When you travel around the world, your new CHANLE new bag can be turned into gas after you return to your hands.

It is time-consuming and costly to spend time on luxury goods through after-sales service. However, looking around Guangzhou, traditional shoe repair stalls, shoemaker shops and dry cleaners can no longer satisfy this high quality pursuit.

The value of more than 10 thousand of the package to 30 yuan once a shoe repair shop to care, I am afraid most women love package will have a lingering fear.

Present situation:

Luxury leather products "beauty" quietly launched

In this case, the maintenance service of famous brand leather bags arises at the historic moment.

Recently, during the visit, reporters found that the "beauty" service for luxury goods in Guangzhou has been quietly launched. In just a few months, the specialized shops for luxury leather goods have already been stationed in the CBD business district, such as the city east friendship store, CITIC Plaza and so on.

Recently, a friend of a reporter has personally experienced this luxury service.

A few days ago, she accidentally left a small ink on her purse.

When she cleaned her leather bag to a leather repair shop in the East City friendship store, the shopkeeper told her that the bag was an international top brand, and it was very difficult to maintain it, and at least 500 yuan for a maintenance.

To wash or not to wash? This friend hesitated for a few minutes for this problem and continued to use it. The blemish was harmful to his taste.

"I just did a beauty job for myself. It's better than putting it away." on the contrary, like most consumers, she finally chose to wash. "Although some meat was painful before washing, it still felt that it was worth the fare back after taking it back."

Reporters at several luxury leather care shops in Guangzhou are equivalent to a concentration camp for luxury brands after sale service.

In bright and pparent stores, there are many luxury brands such as LV, Gucci, CHANLE and Hermas.

On the bright side, the other side is a darkened or even stained bag, while the other side is bright and bright, just like a new student.

According to the general manager of "L&C leather workshop", the professional and varied leather care services provided by the shop include dry cleaning, bath cleaning, modification, nursing, corrosion reduction of hardware parts, steam cleaning, maintenance, color modification and renovation of high-grade leather goods, brand shoes, automobile leather, high-grade leather sofa and other leather products, leather maintenance construction and consultancy consultation.

The reporter saw in the shop that a blue Hermes Parkinson bag had worn out to the whitish four corners, and the color of the package had been completely identical after renovation.

A white, pink side of the cobbler, which was tainted with oil stains, was turned into a pink bag with white edges.

Management:

Luxury maintenance costs are "luxurious".

Because it is aimed at luxury leather goods, its equipment, technology and materials are all of high specification, and the corresponding price is also a luxury level.

On the price list of "L&C leather workshop", the lowest price of brand bag cleaning and maintenance is 200 yuan, while the lowest price of Chanel leather cleaning and renovation is 500 yuan and 800 yuan respectively. Hermes is cleaning 1500 yuan and refurbishing 1800 yuan.

After visiting several businesses in the urban area, reporters found that such prices are very common in the industry, and many businesses even open their prices at more than 1000 yuan.

Mr. Jiang runs a leather repair shop near a high-end shopping mall. He has made tens of thousands of leather shoes for his beauty, and tens of thousands of leather bags.

He said that in addition to the difficulty of maintenance, it is mainly to see the brand to charge, the price of ten thousand or twenty thousand yuan of leather bags, maintenance once charge two hundred or three hundred yuan.

At the most time, a brand leather bag valued at 130 thousand yuan, they received a maintenance fee of more than 1000 yuan.

He said that although the charge is not low, but business is pretty good, old customers spend thousands of dollars at a time.

"Travel is coming back to beautifying AI Bao, and the cost of cleaning and nursing two bags is 1060 yuan."

In the boss's shop, Miss Zhou, who has just completed the formalities, told reporters.

Chiang Kai Shek said that the luxury cortex is delicate and should be completed under the professional and technical personnel's operation. Later careless care will damage the quality of the leather surface. The process is also quite complicated. Basic cleaning and repair and renovation need more than ten processes.

Ms. Tan, a merchant, said that a luxury leather product was ten thousand or twenty thousand yuan less, and more than a hundred thousand yuan, which destroyed a lot of risks.

However, the price of these luxury leather products has not been recognized by other ordinary leather care shops.

"I have been doing leather maintenance for more than ten years, and I have never received such a high cost." a leather maintenance boss, Ms. Li, told reporters that there is no essential difference between the luxury leather goods and the ordinary leather fabrics. They are nothing more than traditional leather or synthetic fabrics.

If it is routine maintenance, only disinfection, dry cleaning, polishing and other steps, after careful understanding of fabric composition and consumer requirements, it is not difficult to operate.

Reporters in the price list of Ms. Lee saw the price of leather maintenance routine is 40~60 yuan, Ms. Lee said, usually consumers also come to maintain some high-grade leather goods, charges are also the price, "no because it is a luxury high fees."

"Luxury maintenance and profiteering is recognized in the industry", a long-term industry in Guangzhou, Shenzhen and other places engaged in luxury maintenance said.

Take leather bag maintenance as an example, do a routine maintenance, even if the best raw materials are used, the cost is only a dozen yuan, but the charge will be several hundred yuan to $1000.

"The reason why businesses maintain the price of maintenance is so high is that consumers who hold luxury goods have strong purchasing power and are not too sensitive to price," the person said.

Management reminder

1, threshold: about 300 thousand yuan to open shop

The cost of co operation of a luxury luxury leather care shop mainly includes the first rent, equipment purchase cost, the first batch of raw materials, pre decoration and technical training.

From the open shop in Guangzhou, the shop area is recommended to be between 30~50 square meters, the rent is 20 thousand ~2.5 yuan per month, the upper limit is three yuan, and the first rent is 100 thousand yuan.

The cost of equipment acquisition is 10 thousand yuan, the cost of raw materials for the first phase is 40 thousand yuan, the full load can be used for six months, the initial decoration cost is 80 thousand yuan, and the cost of technology pfer and management consultation is 100 thousand yuan.

Besides, publicity and promotion is another calculation.

To sum up, a professional luxury leather goods store has been invested in about 300 thousand yuan.

2, site selection: top shopping mall is preferred.

Because of the high-end route, the location of luxury leather care shops is mainly three: the most ideal place is the top shopping mall in the locality, which can be a shopping mall, or a shop along the street. Secondly, the Pearl River New Town, Tianhe North and other CBD, five star hotels and grade A office buildings are concentrated; besides, the large high-end communities like Xinghewan are also within the scope of selection.

3. Business: focus on luxury sales.

Although luxury leather care is a relatively new industry, it has great relevance to the overall sales of luxury goods.

The consumption of luxury goods is high, so there are more luxuries and leather items that need to be treated.

Therefore, at the same time, investors should pay more attention to the sales of luxury goods in Hongkong and Guangzhou, and which packages are the most popular and the most popular ones, so as to adjust their nursing direction.

4. Value added: offer discount and door-to-door service.

Providing specialized and professional luxury goods and leather care services is more conducive to enhancing their competitiveness and bringing wider market, such as door-to-door service (including door-to-door pick up and delivery, but no door-to-door fee); member discount service.

For example, a luxury nursing shop in Guangzhou takes the membership system to handle the 1000 yuan value card, which can enjoy 10 percent off discount. If you spend 3000 yuan on the consumer card, you can enjoy 20 percent off discount; for 5000 yuan stored value card, the discount rate is 30 percent off; the maximum face value of the consumer card is 10000 yuan, and the corresponding preferential rate is also the largest, reaching 50 percent off.

5, profit: about 200 thousand monthly sales.

The most important expense is the rent, and the rent is about 25 thousand yuan per month. The monthly purchase cost is about 6000 yuan, and other expenses such as water and electricity, taxation and promotion are about 5000 yuan. The wages and welfare expenses of employees are 20 thousand yuan, so the operating cost per month is at least 50 thousand yuan.

It has been revealed that the gross profit of professional luxury leather care is as high as 90%~95%.

According to the conservative estimates of several store owners, the sales volume of all stores is at a minimum of 100 thousand yuan per month, generally around 200 thousand yuan.

6, risk: the initial stage is yet to be tested.

At present, the concept of luxury leather care is still at the initial stage in the luxury market, and there are certain risks in the industry, such as location risk, staff training is not in place, resulting in product damage.

Therefore, shopkeepers must provide training for employees, identify customer requirements, and identify nursing plans to reduce risks.

7, others: cautious franchisees.

Nowadays, various kinds of leather cosmetic franchisees are mostly based on the number of franchising fees and the different franchise rights, so as to calculate the profit per month.

In fact, according to a reporter's survey, the actual profit situation is not as impressive as that of the relevant franchisees.