Online Shopping PK Department Store: A Protracted War

PK Fang Yi:

PK side two: department store

The survey shows that the two are equally matched.

Among the online shoppers, 60% of the online shoppers were men and 40% of the online shoppers were women.

42.5% of consumers were 18-25 years old, 26-30 years old consumers were 37.5%, 31-35 year old consumers were 15%, 5% of consumers were over 36 years old.

Consumers in the northern region account for 40%, 60% of consumers in the south, and few consumers in the northwest and Qinghai Tibet areas take part in the survey.

For each month spent on online shopping, consumers under 500 Yuan account for 65%, 24% of consumers spend 500-1500 yuan per month for online shopping, consumers who spend 1501-2500 Yuan account for 5%, consumers who spend more than 2500 yuan account for 5%.

In the department store, men accounted for 60% and women accounted for 40%.

38.9% of consumers were 18-25 years old, 33.3% of consumers aged 26-30, and 27.8% of consumers aged 31-35.

Among them, students accounted for 11.1%, ordinary employees accounted for 77.8%, and 11.1% of department stores were senior executives.

Consumers in the northern region account for 44.4% and 55.6% of consumers are in the south.

Consumers spend less than 500 yuan on shopping expenses per month, while 31.6% of consumers spend 500-1500 yuan on shopping for clothing every month, 31.6% of consumers spend between 1501-2500 yuan, and 10.5% of consumers who spend more than 2500 yuan.

Online shoppers: time and price dominate

"Online shopping is too convenient, usually busy, no energy to shop in the mall, home to open the computer, move fingers can buy clothes, for me is very relaxed."

Floating from high school to online shopping, it is the online shopping age of 8 years old online shoppers. The reason for choosing online shopping was to buy brand clothes not near home, but after work, she had no time to visit the shopping mall.

Therefore, 32.5% of consumers think that saving time is very important for online shopping people to choose online shopping clothes. 20% of consumers think that shopping is the advantage of online shopping. Because of the low price, consumers who choose online shopping account for 30%. 15% of consumers think that online shopping has wide selection, 2.5% of consumers think that shopping in different places is the advantage of online shopping.

What are the reasons why they do not want to buy Textile and clothing in department stores? 28.9% of consumers do not want to spend special time shopping in shopping malls; 34.2% of consumers think that to buy good and cheap goods, they need to be pferred between multiple business districts and shopping malls; the smaller the choice is the reason why 5.3% of consumers do not want to choose department stores; 31.6% of consumers in department stores have relatively high prices.

Of course, online shopping people have some concerns about online shopping.

The quality of clothing is the main concern of 53.8% of online shoppers. 12.8% of online shoppers are somewhat worried about the integrity of merchants. The gap between pictures and objects is 30.8%, and the number of goods and websites is too large, which makes people feel puzzled by 2.6% of online shoppers.

Therefore, in the face of two shopping modes of online shopping and department store shopping, nearly half of online shopping families think that department store shopping is safer than online shopping.

Department stores: shopping and shopping is more secure.

Consumer small bottle is a standard department store, she told our reporter: "the most important activity is to go shopping with friends. It is a great pleasure for everyone to try on clothes together, and to comment on their costumes. The risk of online shopping is too great. The quality and effect of physical objects are unpredictable."

For why online shopping is rejected, 35.3% of the department stores think that online shopping lacks quality assurance, accounting for 5.9% of the total department stores that think there is a certain risk of online payment. It is considered that the online shopping can not see the real thing, that is, 52.9% of the department stores that affect their online shopping, and 5.9% of the department stores think it is troublesome to return goods.

The reason why the department stores love the department store shopping is that 88.2% of the department stores think that they can see objects and carry out physical experience as an important reason. They think that they can take commodities directly under normal circumstances. There is no delay in their choice. They choose 5.9% of consumers in department stores, and 5.9% think it is very important to return goods conveniently.

Many consumers say that the discount of department stores is not as good as the price on the Internet.

In the face of such a situation, the department store seems to disagree. The small bottle said, "even if the clothes bought in the department stores are more expensive, I will be happy to spend more money on buying a safe heart. Instead of buying unsuitable clothes on the Internet, it is better to spend more money on the right clothes in the shopping malls, and now there are quite a lot of discount sales activities in the shopping mall, which will not be much more expensive than online shopping."

Therefore, compared with the two shopping modes of department store shopping and online shopping, it is considered that department store shopping accounts for 58.8% more secure than online shopping. 5.9% of the department stores think that the traditional way is more troublesome, and the Internet is more labor-saving; they think that there are more online things and more Department stores with more choices, and 5.9% of consumers think that the two are similar, and do not think there is a big difference.

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The two complement each other for a long time.

When asked whether the department store will be replaced by online shopping, the answer of the online shoppers and department stores is strikingly similar. They think that the department store industry is still in the leading position and will not be replaced by online shopping by 88.9% of department stores and 87.5% of online shoppers. 11.1% of department stores and 12.5% of online shoppers think that online shopping will replace department stores.

"I don't think e-commerce will replace the department store. The advantages and disadvantages of online shopping and department store shopping are irreplaceable."

There are two different ways of shopping, fluttering and small bottles, but they do not think who will replace them. Occasionally they will go shopping to buy clothes, while small bottles will sometimes buy clothes online.

"Choosing online shopping or shopping in department stores is not absolute. Only prefer a certain shopping way, but not absolutely choose one way of shopping."

In the face of the insecurity and inadequacy of trying to wear online shopping, department stores often find it difficult to relax. Even though some online shopping platforms now offer interactive 3D display models, that is, 3D fitting experience, they still think that the results of their attempt are accurate enough, and they think online shopping is not as good as shopping.

In the era of no online shopping, department stores have been booming, and the rise of online shopping is bound to divert the interests of department stores. However, many businessmen do not agree with the view that online shopping is fiercely affecting the traditional department stores.

A manager at a department store said, "there is no denying that the development of online shopping is really fast, but it can not be considered that online shopping will cause a substantial blow to traditional department stores."

According to his analysis, from the sales point of view, the growth rate of online shopping is fast, but the traditional department stores are also growing rapidly at the same time. "If only the sales growth of online shopping grows, the traditional department stores are shrinking or not increasing, that explains the real impact of online shopping."

Online shopping can provide more convenient personalized services, while the traditional way of shopping is more direct, and more convenient for buyers to contact directly, judge goods intuitively, and has a unique consumption experience.

It can be predicted that online shopping and shopping in department stores will form a positive interaction, complement each other and stimulate the expansion of the consumer market. Both will exist for a long time.