Hangzhou: A Large Number Of Spring Clothes &Nbsp, Prices Rising Quietly
These two days Hangzhou The weather is getting warmer, in the mall. Spring clothes All of them have been in a large number of cabinets, and the bright colors swept away the dreary winter. However, the nuclear price staff on the floor found that most of the spring clothes remained silent. Raise price Now.
"Last year, the main price of a brand of jeans is 790 yuan, although this year's new goods are still in the warehouse, the price has reached 890 yuan."
Nuclear price staff said that this year's new spring dress prices generally increased by 10%-15%, some women's wear and men's clothing rose by 20% even. The new men's shirts and the discount cotton padded clothes sold on the side almost sell the same price.
For buyers, this means buying a thousand yuan spring shirts this year, which is 100 yuan more than last year.
The difference between the new men's shirt and the discount cotton jacket is only 200 yuan.
Because the weather is getting hot, Xiao Sun intends to go to the mall to buy a spring shirt, pick up a shirt of 1900 yuan, and prepare to pay the bill. I did not expect to see the discount winter suit in the counter before paying the bill. The original price of a cotton jacket is 7000 yuan, but after playing 70 percent off, it only costs 2100 yuan, and it only costs 200 yuan for the shirt it bought.
"Although the cotton jacket is a discount, after all, it is more than two months, and the price of a shirt and a cotton coat is only 200 yuan, which is still somewhat unacceptable."
Said Xiao Sun.
According to the statistics of nuclear agents of many men's clothing stores, the price of new shirts is 1000 yuan -2000 yuan this year, and the price of the new shirts reaches 3000 yuan. The price of some new cotton jackets is 2000 yuan -3000 yuan after the discount.
"So though it's hot, men's spring is still not very popular."
The person in charge of the mall said.
Spring clothing prices generally rose 10%-20%
Although spring clothes are far from complete, the price of this spring has apparently pushed the price of spring clothes to a high level in recent years.
Men's and women's clothing is the vanguard of spring clothing price rise, the price range is generally 10%-15%, and individual brands even reach 20%.
The original price of men's clothing in spring is not low. As long as it doesn't match the price of winter clothes, even if it rises 200 yuan -300 yuan, the male guests will not find it.
The price range of women's clothing is also 10%-20%. Take the brand M as an example. Last year, the main price of spring clothing such as knitted sweater and dress was 2300 yuan -2600 yuan, and the main price has been 2800-3100 yuan this year.
By contrast, 10% of the brands that have raised the price have risen less.
The price range of casual wear is around 10%, although the price range is not the highest, but because many Jeans Brands are very comparable in price, such as a pair of jeans from 790 yuan to 890 yuan, the guests feel quite obvious.
The sports brand is the smallest because of the fierce competition.
Clothing and lining accessories such as the overall price increase 20%-25%
"If it weren't for the rapid shrinking of profit margins, there would not be such a large scale of brand raising."
A shopping mall official said.
The head of a clothing company revealed that during the second half of last year, when buying shirt fabrics, it was found that the fabric that had originally been only 5.2 yuan / meter rose to 7 yuan / meter, which is the cheapest kind of fabric in all shirts, and other fabrics that want tens of yuan / meters are even more shocking.
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According to Li, manager of the women's clothing brand purchasing department in another northern market, this year, only the fabric related to cotton yarn has basically risen by 20%-25%.
In addition to cotton yarn fabrics, the growth of chemical fiber fabrics is also in 5%-10%, mainly due to the rise in oil prices leading to a full range of product lines. In addition, the price of polyester thread and adhesive lining also rises with the market.
"At present, we have started buying this year's winter fabrics, and estimated that the lowest increase is 15%, and 20% is not high."
Li said that the unit price of spring clothes is not high, even if it rises 20%, it is not obvious. But the price of winter clothes is high, and the guests will feel more strongly this winter.
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