Wahaha Brand "Six Classics"

Brand is a symbol of local economic strength.

Everyone can afford it.

When it comes to brand names, people often consider it to be a high-end and expensive pronoun.

Wahaha, as a fast moving consumer goods, aims at "healthy you and me, happy millions."

From the start of business, I have positioned my brand as a popular brand, so that the majority of consumers can afford it and afford it.

In order to achieve this goal, we have introduced advanced equipment through scientific and technological innovation to achieve large-scale production, and implemented the strategy of "selling real estate" to save product pportation costs, thus greatly reducing production costs and ensuring the parity of products.

Our products, such as fruit milk and purified water, are priced at one or two yuan, and ordinary people can afford it.

It is relying on good quality and cheap products. Our sales volume reached about 10000000 tons last year, and the people in the whole country drank 18 bottles of drinks per capita.

Wahaha, while greatly enriching the lives of the Chinese people, has become a popular brand of "everyone can afford it".

Can be seen everywhere

See our brand, wherever we go, we can see that consumers can easily buy it, which is mainly due to our advertising, marketing network and brand expansion strategy.

By hiring Lee Hom and other celebrity endorsements, we have launched a major and extensive publicity campaign in CCTV and other mainstream media to expand the popularity of the brand. We have expanded the radiation of our products through more than 5000 distributors, 23000 distributors and a larger number of retailers, and at the same time, since 1994, we have built more than 150 branches in 29 provinces and municipalities nationwide to achieve "selling real estate".

It is the marketing network that closely relies on cobweb that makes our products spread all over the country and extends to every township in China.

Even in the Tibetan Plateau on the roof of the world, people can see the pure water bottle of Wahaha.

Affordable and "visible" products, narrowing the distance between brands and consumers, making Wahaha the most popular Chinese brand.

Really valuable

We provide consumers with "truly valuable" products as the starting point and foothold of Wahaha products.

What products are consumers' needs and what products are healthy are always the most concerned issues for us to develop products.

Our first product is child nutrition solution, which is to increase children's appetite and solve the problem of malnutrition caused by children's unwillingness to eat.

In recent years, the new nutrition express line, which is milk and fruit juice, has 15 nutritional elements in one step, focusing on the taste and nutrition, and solves the breakfast problem of consumers.

Because every product pays attention to the value of consumers, every product we launch is welcomed by consumers and become a best seller in the market.

Every part is guaranteed.

Wahaha is not only a popular brand, but also a high quality brand. The quality of products is guaranteed.

From the start of business, we regard quality as the life of brand and pay close attention to product quality.

Through the international quality system certification such as ISO9000 and HACCP, we have set up enterprise research institutes, state-level technology centers and state-level laboratories. We have introduced a large number of cutting-edge talents in science and technology, introduced world-class testing and research instruments and equipment, and improved the four levels of quality network management of group, area, branch and workshop.

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In addition, we also experience quality education for employees, organize employees to participate in sales promotion, directly face consumers, and understand that there is no market without quality.

Therefore, although we produce tens of billions of bottles per year, the products produced by each bottle are safe and reliable.

Wahaha, with its excellent quality, has won the title of "national quality management advanced enterprise" many times, and its brand image is deeply rooted in the hearts of the people.

Pile stake credit

People do not believe in it, and enterprises do not believe in it. If quality is the life of an enterprise, credit is the life of a brand.

Over the years, we have been adhering to good faith management, paying taxes on time, and establishing a harmonious and win-win relationship with consumers, distributors and suppliers.

We always put the interests of consumers in the first place, while providing consumers with safe and reassuring products, and at the same time, we must have the promise and practice. With distributors on the basis of "profits as the foundation and righteousness as ties", we form a "interest community", and manufacturers compete to compete with their competitors. Dealers regard themselves as Wahaha people.

Our annual procurement of materials is up to tens of billions of yuan. From the event of no arrears of payment, the contract performance rate has reached over 99%.

In particular, some suppliers and farmers of agricultural and sideline products have gradually enriched themselves in the long-term cooperation with Wahaha and are grateful for Wahaha.

Always responsible

Enterprises are the cells of the society. The development of enterprises is inseparable from the social environment. As a citizen of an enterprise, we should not only talk about economic benefits, but also social responsibilities.

It is precisely based on this understanding that we regard the "industry to serve the country and the society of the" to be the ultimate goal of enterprise development.

Since the founding of the company, we have never forgotten to repay the society, support education, subsidized public welfare activities, and generously give up to the public crisis. So far, it has cost more than 260 million yuan for public welfare undertakings.

In particular, since 1994, responding to the call of the state, we have invested in the Three Gorges Reservoir area, the poverty-stricken areas in the central and western regions, the ethnic minority areas and the old revolutionary base areas to help them develop the economy and contribute to the coordinated development of the regional economy.

It can be said that in the 23 years since the founding of the enterprise, we have been responsible for the society for 23 years.

In a number of responsible social actions, Wahaha's brand image, reputation and influence have been promoted again and again.