Not Only A Way To Raise Prices

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This year we have no plans to raise prices.

Prices will not change.

As a matter of fact, the price of spring clothes has been clarified as early as last year. It has already been ordered and basically completed production. Now we are launching autumn orders and production, that is to say, prices will basically not change this year.

Of course, the rising cost is an indisputable fact.

Insist on not increasing prices, and strive to digest costs.

First of all, reduce intermediate links.

In the sales channel, there were 4~5 levels, such as provincial agents, regional agents and county level agents.

At present, it is directly related to regional agents and subsidized to the provincial authorities to make their specialties the provincial capital city market, because the cost of the provincial capital market is higher. In the past, the provincial government subsidized the provincial capital market through the regional market.

Secondly, we should reduce external processing in production, give full play to the role of our own boutique brand workshop and reduce the profit sharing link in production.

Three, we should constantly innovate products, reduce product homogeneity and increase added value.

Currently listed

The price of products has not changed much. In order to cope with the rising cost, we pay more attention to the throttling.

The cost structure of an underwear brand is too complicated. The cost of raw materials is only one of them. Other logistics, sales links and so on occupy a larger proportion in the cost structure. We are starting to optimize our overall structure.

At present, the company is vigorously implementing the strategic pformation. Sang Fulan is an early brand in the industry. It has a history of more than ten years. In the face of the emergence of rising stars, we have adjusted the development strategy to carry out management upgrading and personnel mobilization.

Today's San Fu LAN can be described as a new look. Brand Logo and terminal store design are all new.

More importantly, the brand positioning is closer to consumers. We analyze the company members, and actively understand the needs of consumers, in order to provide more humane services.

Besides, fashion is also an element we are actively pursuing.

You asked.

Is there any price increase on other brands?

According to our understanding, the price of underwear market is fluctuating now, but it can not just be attributed to the promotion of raw material costs, because the products of different seasons can not be compared longitudinally, and some new products launched by underwear brands may be improved because of their functional improvement, or other innovative points, new fabrics and so on.

Last year, prices had gone up a lot, but the price of our underwear didn't go up, but we tried to digest the cost.

The new price of this year's listing has increased, which is in line with the price difference before and after the rise of cotton yarn.

In the past, we would increase the price of underwear products according to the proportion of cotton yarn rising, but this year we only raise the price according to the proportion of cost increase, and the price increase is very small.

Dealers also understand the overall market situation, so they all understand.

The export price of Datang hosiery has increased a little this year, but the increase is not big, the average increase is 1 cents / double.

The Datang hosiery industry still has considerable competitive advantages: the industrial chain is complete, the industrial foundation is strong, foreign businessmen can not find replacement in a short time, and the order can not be pferred.

However, there are many factors that restrict the development of the industry. For example, the fluctuation of raw material prices, the rising cost of labor and the serious shortage of labor force, the profits of the socks enterprises are very thin. In order to deal with this situation, enterprises have to continuously develop new products to increase the added value, and negotiate with foreigners on the price.

Foreign businessmen also know the current situation in our country, some of them can accept the price increase.

The Datang Hosiery Industry is still mainly exported, while the domestic market has higher profits, but the threshold is also high.

We now propose to build an international stockings to become the engine of the world's socks industry.

In the long run, the trend of textile industry pferring to other countries and regions with lower cost is inevitable. As the textile industry in western developed countries pferred to China, we recognized this situation. We are ready to change the direction of providing orders, equipment and raw materials for other countries, hoping to become the engine of the world socks industry.

The price of fabrics continues to rise. As far as I know, the amount of knitted fabric has increased by about 7000 yuan per ton compared with the same period last year.

Some years ago, some contracts were forced to terminate, because the price of raw materials was more chaotic, so that the more we did, the more we would lose.

Many colleagues told me: products can be made, but they can not afford to lose.

Ji Si, Shantou, Guangdong

Zhao boss:

There was a very classic saying in the industry last year when cotton prices rose.

Slight rise, clothing everywhere at a discount......

Since January this year, the raw materials of underwear have risen by 15%~20%, and labor costs have risen by about 10%.

The price of domestic products sold by underwear manufacturers in Shantou has increased by about 3%, and export prices have not risen. The enthusiasm of enterprises receiving foreign orders has dropped again since last year.

The purchase price of domestic products is generally accepted by the purchasers in the domestic market, with a steady increase in sales volume.

According to our understanding, cotton yarn knitted fabrics increased by 15% after the Spring Festival, and the chemical fiber wrapped yarn products (polyester, spandex) increased by about 25%.

The wholesale price of knitting products has risen by about 5%, while the retail price has risen by about 10%.

This year, there are several more prominent cases:

First, recruitment is difficult.

It is expected that recruitment will be difficult year by year. We are already embarking on the "machine instead of manual" measures.

Two, the situation of internal and external sales is different.

Domestic customers accept the reality of price increase because of faster delivery.

However, the delivery period of foreign orders is relatively long. Due to price instability, many foreign buyers are waiting to see or a small number of orders.

The three is the scale of pactions.

Product sales increased slightly, but sales were small and profits fell.

Prices are rising or not rising. It is not a problem. The biggest problem now is the price instability. The fluctuation is higher and the profit is controllable.