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    "Made In China" Is Difficult To Occupy A Place In Korea.

    2011/3/1 11:14:00 95

    China Makes Korean Market

    With the advent of spring, South Korea has launched another wave of tourism and shopping.

    Recently, reporters visited South Korea's famous department stores, large supermarket chains and shopping street to explore the situation of Chinese goods in the Korean market.

    The result of the visit is that "made in China" is not common in Korea, and most of them are concentrated in middle and low grade sales windows.


    At present, the design capability of Chinese products is far less than that of Korea, mostly following the "Korean wave".

    If "

    Made in China

    If we do not get rid of the current situation of low added value and build up our own brand, the cold situation that will only survive in the low-end market in Korea will continue to maintain.


    The ratio of clothing bags to Korean high-end market is low.


    In the high-end shopping malls, the reporter chose the best sales department in the Korean department store.

    Reporters found that Lotte general merchandise sold in China, the number of commodities is not large.

    Even "made in China" is more clothing, the proportion is not high.


    Take the most popular women's clothing as an example, directly indicate that the proportion of "made in China" commodities is not more than 20%, of which the winter money is

    Down Jackets

    The highest proportion comes from China.

    Because Chinese clothing lacks its own brand and unique design, most of the "made in China" women's garments are processed by Korean brands in China.


    The reporter interviewed several customers who were choosing clothes. They all said that for clothing, such products, their style was most concerned, followed by fabric composition.

    In terms of quality and workmanship, they think that they can enter Lotte sales, but they are not very good about where they are produced.


    In the Sales Department of luggage and luggage, Lotte introduces all the world famous brands or Korean domestic high-end brand bags, and the proportion of China's production is also low.

    In Korea's domestic brands, journalists see only one brand of products all made in China.

    The salesperson at the counter told reporters that as we all know, China has now become the "world factory", so "made in China" will not have any impact on sales.

    Among the world's top brands, only in China.

    Processing factory

    The brand, such as "Burberry", is "made in China".


    Small household appliances only have a place in supermarkets.


    In a large supermarket chain, reporters visited Samsung Group's 24 hour discount store "Homeplus".

    Compared with Lotte Department stores, there are many Chinese goods here.

    Almost all the computer accessories such as mouse, headset, keyboard and so on are made in China, and the proportion of small appliances, such as iron, hair dryer, microwave oven and so on, is very high from China.

    But in small household appliances, rice cooker is an "alternative" - not only the Korean brand dominating the whole world, but even in many exhibits, there are signs written in Chinese that can be used in the Chinese market.

    Originally, the Korean high pressure stone pot multipurpose electric rice cooker was popular with Chinese tourists because of its unique functions and lack of similar products in China. In recent years, more and more Chinese tourists take it as a "must buy" product back home.


    In "Homeplus" sales of clothing, footwear category, "made in China" accounted for nearly half.

    In addition, China has a large number of hardware accessories, tools and so on.

    But TV, refrigerators, washing machines and other large household appliances are still Korean products, which is because Korea itself has the world famous brand of home appliances such as "Samsung" and "L G".


    But what surprised reporters is that in many other countries, Chinese products, such as stationery, household plastic products, bedding and so on, were rarely seen in China's "Homeplus" supermarket. Korean goods still occupied an absolute advantage.

    In kitchens, Japanese products are popular with unique design and ingenious design.


    Some people believe that South Korea's industrial pformation is not long, and there are still some small and medium enterprises in the production of such products.

    Many small products, such as "LOCK&LOCK" sealed fresh boxes, are Korean manufacturers independently developed, patented products, highly recognized by consumers.


    Food is scarce in Korean market.


    In the interview, reporters found that, whether in department stores or supermarkets, as long as it is directly facing the sales window of ordinary consumers, almost no food from China.

    And only in large wholesale markets such as restaurants, canteens and other places of business, there are some agricultural products from China, including mushrooms, garlic sprouts and aquatic products.

    Even in the wholesale market, businesses are very careful to indicate whether their products are "made in China" or "made in China".

    For its reasons, the reporter thinks that there are the following points: {page_break}


    First, Koreans are very particular about what they eat.

    In Korea, there is a saying "body and soil are two", which means that "Koreans only eat the food produced on their own land."

    It was originally a slogan put forward by the Korean agricultural organization in the 60s to protect its agricultural development. After decades of indoctrination, it has become the creed of most Koreans.

    Even in 2010, when South Korea suffered a "pickle crisis" due to a shortage of Chinese cabbage, South Korea temporarily increased its import of Chinese cabbage. But in the general public, Chinese cabbage is still not very popular, most of which is digested by restaurants, canteens and so on.


    The two is the poor image of Chinese ingredients in Korea.

    Korean media also often "contrast" the raw ingredients of China and Korea, belittle Chinese food and raise Korean food.

    For example, in the "pickle crisis" period, a well-known television station in South Korea made special programs to compare the difference between Chinese cabbage and Korean cabbage in terms of taste, and concluded that Korean cabbage was a better conclusion.


    Three, South Korea restricts the entry of foreign agricultural products in order to protect its own agriculture, with quotas and high tariffs. This is also one of the reasons why there are fewer Chinese food products.


    Korea emphasizes independent brand and personalized design


    In Ming Dong, a famous shopping district in South Korea, reporters visited underground business street, chain store brand store, popular clothing market, cosmetics chain store and so on.

    Most of the cheap luggage and footwear sold in the underground street are mostly from China.

    The world famous brand sports shoes such as Adidas, Nike, CONVERSE and so on in the sports brand store are not only "made in China" but also "made in Malaysia", "made in Indonesia" and "made in Vietnam".

    Cosmetics and skincare stores are Korean products.

    Each cosmetics shop is equipped with Chinese and Japanese shopping guides, and customers are also tourists from China and Japan.

    In the open market or open stalls in the open hole area, some of the vendors who were randomly approached by the reporters said that the clothing products they sold were "made in Korea".


    In addition, according to reporters on weekdays to Seoul south gate, east gate and other clothing centralized sales area understanding, most of the situation is similar to the open hole area.

    Generally speaking, the clothing sold by the middle-aged and the elderly is more common in China, while the majority of the clothing aimed at young people is designed and produced in Korea.

    South Korea has its own advantages in leading the East Asian fashion trend, forming the so-called "Korean wave", which has attracted many Chinese businessmen to make special purchases to Han Guolai wholesale.

    Especially in the East Gate Business District of Seoul, in a very small area, manufacturers of surface accessories sales, planning, design, production, processing, circulation and other industries can meet the needs of customers in the shortest time and at the fastest speed, and have become a "pacesetter" in the Korean clothing industry.


    In addition, Koreans have a strong sense of national pride, which will also affect their choice of shopping. In the case of cost-effective and equal quality, Koreans are still willing to choose their own brands and products.

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