Speeding Up The Branding Of Enterprises Is The Top Priority Of 12Th Five-Year.

Interview with Li Jianhua, President of China Textile Business Association

This year is the beginning of 12th Five-Year.

The two main lines of the 12th Five-Year development plan are the readjustment and upgrading of the industrial structure and the expansion of domestic demand.

2011 and the whole "

Li Jianhua, President of China Textile Business Association, pointed out: "enhancing the brand building and operation level of textile and garment enterprises is the top priority of the business associations in recent two years.

In 2011, the most prominent task of the business association is to do more work to promote brand building. "

Leveraging series activities and platforms, China

Follow "business"

The word "Shang" truly reveals the most essential function of the China Textile Business Association (hereinafter referred to as the business association) in the service industry.

Compared with industrial associations, business associations pay more attention to standing.

Finding a breakthrough for enterprises to enter shopping malls

Shang is the main line of work of China Textile Business Association.

All activities and exhibitions organized by the business association aim at promoting consumption, dredging channels and guiding consumption, guiding and promoting the development of the industry.

For many years, the China Textile Business Association sponsored the China Acupuncture Association, and tried to build a platform for communication, communication and cooperation between brands and terminals.

In this year's China Youth Association, the business association will mainly conduct underwear as a pilot project to find a breakthrough for underwear enterprises in shopping malls.

A fact is that despite the rapid growth of the underwear market in recent years, especially the emergence of a number of special products such as home clothes, bra and so on, it has become a bright spot in the growth of the underwear industry.

But from a practical point of view, it is an unavoidable fact that there are few famous brands in the underwear industry. At present, there are few brands of underwear that can be named on the national market and have a certain market share.

The rapid growth of the market has made a group of enterprises increasingly realize that it is imminent to take the road of brand development.

However, many enterprises are still in the process of exploration, hesitation and confusion.

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From the actual market situation, some enterprises have begun to consciously separate themselves from the wholesale market, and gradually explore the establishment of terminal sales outlets in the main commercial streets of some cities, but the overall effect is not satisfactory.

There are few underwear enterprises that can be stationed in the high quality department stores in major cities across the country.

For most lingerie enterprises, their current sales "main battlefield" is still a hypermarket.

Because the overall sales performance in the mainstream sales channel department stores is weak, the underwear industry's position in the terminal retail market is not satisfactory.

In order to change the situation and make underwear enterprises more smoothly enter the terminal retail market, the China Textile Business Association will organize a very specific business negotiation for the first time this year.

Activities involved in the category in addition to underwear, but also home textiles and so on.

The event will invite well-known retail chain enterprises, Bailian Group's many well-known department stores, shopping centers and business super variety of knitting, home textiles two categories of purchasing head, and a number of excellent enterprises to carry out a one to one docking and negotiation.

Li Jianhua pointed out: "the invited guests of the Bailian Group have been put into practice in the more specific procurement department of its various formats, hoping to do something more practical for the brand enterprises and build up a more efficient communication platform between them and the commercial enterprises."

Through this business negotiation, the business association hopes to make a good start.

According to the briefing, in the future, the business association will invite more and more retail formats, such as department stores, shopping centers and business executives, to exchange, communicate and negotiate with enterprises, accelerate the entry of commodities into the terminal retail market, and promote the brand building of enterprises.

Li Jianhua analyzed: "one of the most essential functions of business associations is to guide enterprises to develop in the direction of market needs, and consider how to make good products and brands more smoothly pfer to the terminal, enter the market, and finally enter the eyes of consumers."

Hand in professional website manufacturing agent "new business opportunities"

In order to make the products of enterprises better move towards the retail market and help enterprises develop the terminal channels, this year's acupuncture committee will pay more attention to the quality of the professional audience invited.

To this end, the business association innovatively joined the franchise network and began to invite professional audiences with the power of the Internet.

Through this cooperation, agents and franchisees present in the exhibition area will come from other sectors such as household appliances and so on.

It is understood that the number of hits per day is more than a million times.

Through the expansion and enrichment of the franchisee's resources, the commercial association hopes to provide a new platform for the powerful agents and franchisees to find opportunities for various industries, and also hope to bring new business opportunities for many exhibitors.

As a matter of fact, the amount of money that is going on in the upstream market is very large. These funds are always looking for new investment channels and opportunities to gain more profits.

But for these investors, suffering from the lack of suitable platforms and opportunities, coupled with the limitations of many years in a particular industry, it is easy to miss the new investment opportunities.

If a business association can provide a new platform to broaden the horizons of investors from other industries and let them discover new investment opportunities, it is a win-win for both investors and brands.

Li Jianhua pointed out: "the needle will be held for so many years, whether exhibitors or purchasers, the crowd is relatively fixed, mainly in the textile and garment industry circles.

But through cooperation with franchised network, we hope to jump out of this inherent circle, look at the market in a broader perspective, introduce new resources and strength, and add fresh blood to the franchisee.

Move because of "action"

All along, the China textile business association has been committed to leading and boosting the development and upgrading of the whole industry, and is committed to promoting the development of the industry.

It also put these ideas down to action.

Over the years, business associations have built many platforms. After the Spring Festival every year, the first professional exhibition in the industry, such as needle and silk, and fashion underwear in recent years, belong to such a platform.

Continue to build platform to boost enterprise upgrading

The China Textile Business Association's most influential platform for the industry is the China Acupuncture Association.

As the first year of the industry, the annual acupuncture meeting will become a weathervane for the development of the industry.

Over the past 5 years, the home textile industry has been surging forward, the brassiere industry has sprung up, functional, health, environmental protection and fashion lingerie products are becoming more and more popular. Every change in these markets will be delivered through the big platform of the exhibition.

As a matter of fact, all the previous Chinese acupuncture associations will set up special special booths for a number of excellent home textile and underwear enterprises, and set up special exhibition booths for a number of industrial clusters with distinctive potential and growth potential, such as Xiaolan underwear, to set up special exhibition sites for new products appearing in the industry. For example, this year's China Silk Association will provide free booth for several silk home textile enterprises.

Through the construction of the platform, through a number of leading enterprises' grasp and display of the industry trend and trend information, the business association hopes that more enterprises can perceive this trend and grasp it in a timely manner, so as to obtain the progress and development of the whole industry.

I remember that when the thermal underwear was booming, several companies participating in the warm needles were involved in thermal underwear products.

North polar, South Pole...

When these names seem to appear in the consumer's memory, many of them are hard to find in the market.

Today's thermal underwear industry has returned to a relatively rational and normal development track, and has lost its flashy and impetuous years.

In recent years, some new elements have been active in the field.

Brassiere, household clothes, men's underwear, socks, summer cool products and other more subdivided small industries, are gradually highlighted the bright colors, especially the home textile industry, is even more outstanding.

From the brand perspective, cat growth is the best case.

It is from the center of this platform that cat owners gradually get the market results.

For many years, the cat has insisted on participating in the Chinese Acupuncture Association. It has gradually developed and expanded from the original single underwear product line to the basic underwear, bra, household clothes and sportswear. Now, the cat industry has grown rapidly, and the Chinese textile business association has witnessed and participated in this growth.

It can be said that as a large exchange platform, China needle will witness, participate and lead the development and change of industry and enterprise.

Exclusive introduction of the popular TGC show in Japan

Speeding up the brand development process of enterprises, and the innovation of marketing means is also very important.

As the organizational structure of undertaking the public functions of the industry, the China textile business association has also made great efforts in this respect.

After many efforts and many discussions, the business association introduced the TGC exhibition with high popularity in Japan to the domestic market this year.

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TGC has considerable influence throughout the world.

Its popularity in Japan is similar to the very popular super girl draft in Hunan.

The difference is that the super girl's chosen players are mainly singing, while TGC is the fashion show.

However, this kind of show is totally different from the general domestic clothing show. Its connotation is richer, its function is stronger, its form is more flexible and its business atmosphere is thicker.

Among them, TGC included the performances of Japanese first-line entertainers, the show of first line models, and the show of popular models selected from tens of thousands of ordinary people.

Through the show, we will show the style and brand of clothing and clothing in all directions.

More importantly, its commercial value.

In the process of watching show, if consumers are interested in some clothes, they can use the mobile phone to place the order on the spot, choose the products of their favorite products in a very convenient and timely manner, and pass them on to the manufacturers for purchase.

It can be said that this is a comprehensive and multifunctional platform which integrates artiste performing arts, model shows, popular auditions and electronic commerce.

This time, the business association tried to introduce it to China.

It is revealed that the first appearance time of TGC in China is expected to be May 7th, when the Beijing Wukesong stadium will truly feel its charm, one of its hosts is the business association.

The business model Committee of the association will also work as a co organizer in the draft.

It is reported that the TGC show will continue to advance as a long-term project of the business association.

After the introduction of TGC into China, the Japanese fashion brand TGC will be promoted in an all-round way and in a wide range in the form of walking show.

But more important is that in this new marketing platform, a number of domestic brand enterprises can participate in it.

The Business Association expects that the introduction of TGC will play a greater role in promoting the development of the domestic textile industry.

Li Jianhua analysis pointed out that from the perspective of consumers, TGC has more extensive participation and entertainment spirit than general fashion show, which can increase the spread of fashion among consumers and impress consumers.

From the perspective of brand dealers, TGC is still a brand new mode of brand marketing and promotion in China.

It not only combines the spirit of entertainment, but also uses the most advanced mobile payment and Internet technology, through mobile phone orders and payments, can achieve the interaction and pactions between consumers and brand businesses.

After introducing into China, TGC can not only create a brand new sales form, promote brand sales performance, make the brand understand the actual demand information of consumers more effectively and timely, but also promote brand through interactive entertainment marketing and promote brand awareness and reputation.

This kind of promotion is what the business association hopes to see.