Guangdong'S "Huangcun Gang", A Millionaire, Has A Dream Of Commercial Empire.

The town has 4 million people, and 90% of them work outside the country.

Supporting this string of figures is a traditional industry -- the department store industry, while the Huangcun town in Heyuan, Guangdong province has brought it to the extreme.

According to unofficial statistics, the department stores in Huangcun are spread throughout Beijing, Shanghai, Tianjin, Wuhan, Zhengzhou and other parts of the country, and nearly 70% of the department stores and supermarket chains in Guangzhou, Shenzhen and other Pearl River Delta regions are opened by Huangcun people.

Liu Pinan, deputy director of the private economic research center of the Chinese Academy of Social Sciences and director of the Institute of economics of the Guangdong Academy of Social Sciences, believes that Huang Cun people currently control nearly 100 billion yuan of department store assets in the national department store industry, which is called the "Huangcun Gang".

But in the past decades, Huang Village gang has not been well publicized and is extremely low-key.

"This is a good opportunity."

In February 24th, Qiu Yunming drove his private car back to Huangcun town from downtown Heyuan, feeling more relaxed than usual.

What he refers to is "opportunity", which means he has found an entrepreneurial platform. In recent years, he has been seeking suitable investment opportunities, which has been suffering many times.

Actually, this is not Qiu Yunming's first venture.

Qiu Yunming, 37, is a native of Huangcun town. He originally worked in a government department in Heyuan.

In the winter of 2005, Qiu Yunming resigned to the sea and invested 150 thousand yuan. He established a Huarun Department shopping center in Zhongshan with his fellow businessmen who had business experience.

Qiu Yunming recalled that at that time, the Huarun department store could bring them 20 thousand yuan of profits every day, and opened 4 branches at the largest scale.

In 2008, due to various reasons, Qiu Yunming withdrew from the department store and now has the opportunity to start business again.

"In Huangcun Town, there is a tradition of doing department store business," he said.

Qiu Yunming explained that the department store is the business card of Huangcun town.

Qiu Yunming is a microcosm of people's department store complex in Huangcun town. Going out for work, starting a business and department store are the first choice of Huang village people.

However, the source story of Huangcun people's department store is in Shenzhen.

About the origin of Huangcun people's department store, a version was circulated in the industry: in the early days of Shenzhen's reform and opening up, a couple in Huangcun town came to Shenzhen to make a living.

On one day, a couple in a neighboring village told the couple that they could earn 50 yuan a day by selling the clothes on the stall.

On the second day, the couple made a day's inspection of the Shenzhen stall clothing market, and learned that a day stall can earn 50 yuan instead of 80 yuan.

Facts have proved that the couple earned the first pot of gold.

When the news spread to his hometown, Huang village people rushed to Shenzhen to imitate the couple's stall.

Today, Shenzhen people's happiness supermarket chain, Shenzhen Fuyuan Industry, Dongguan Tianhe trade and Daxin department store all show the influence of Huangcun Gang, and finally achieve the "Huangcun Gang". Its shopping malls are spread throughout Guangzhou, Dongguan, Shenzhen, Shanghai, Tianjin, Wuhan and other cities, especially in the Pearl River Delta region.

The couple had already entered the list of billionaires.

Runaway billionaires

From the downtown area of Heyuan to the northwest more than 70 kilometers, the new financial reporter took a bus and bumped for more than 2 hours before he arrived at Huangcun town.

"There are many mountains, many people, and few land. At that time, we couldn't eat enough food and forced people to go outside."

Wang Maoxing, 57, recalls.

Wang is the village of mealong village in Huangcun. He introduced to the new financial reporter what the people who went out to make money outside were the fastest.

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In order to survive, poverty must be changed.

Li Ronghua, vice mayor of Huangcun Township, told the new financial reporter that the story of Huang Cun's department store has gone through 4 stages.

In the early 80s of last century, Huangcun people came out of Huang Village and came to the Pearl River Delta region, such as Shenzhen and Guangzhou, and began to work in the Department Store from the settlement of livelihood.

After nearly 10 years of development, in the early 90s of last century, some Huang Cun people accumulated certain economic foundation and management experience. With the courage of one step ahead, they took out their savings or borrowed money to open shops and widened to department stores such as home appliances. By the middle and late 90s, the department store industry of Huangcun people was already booming.

"Around 2003, the Huangcun people's department store industry reached a relatively stable mature period."

Li Ronghua said, in a sense, poverty has made Huang Village's department store business.

"In the late 80s of last century, almost every family in the village went out."

Ouyang Haibo, Secretary of the Party branch of Yau estate in Huangcun Town, described to the new financial reporter that the villagers saw neighbors and relatives "mixed up" well outside, and some made money. They would let the villagers out, and if they did not go out in that environment, it would be a matter of losing face.

At this point, Huangcun is still an obscure remote town.

At the time of 2005, the development of Huangcun department store industry finally attracted the attention of Liang Weifa, Secretary of the Heyuan municipal Party committee. He made a special trip to Huangcun and made a great expectation of his department store.

The days lying on the money order

At noon on February 24th, the 54 year old Li Bingjian old man rushed home from the village office.

"Sun Tzu wants me to take care of it. I'm going to cook for him."

Li Bingjian old man said that the parents of their children were doing business in the department store with their relatives outside. The burden of taking care of grandchildren fell on him and his wife. Cooking for their children became a required course for Li Bingjian every day.

Li Bingjian's residence in the village of Huang Cun is more than 4000, while the elderly left behind in the village are basically old people and children.

"We Huangcun people live on the remittance list."

Ouyang Haibo describes that 90% of the young people in Huangcun are going out to do business or work. The elderly and children who stay behind are living on the remittance.

The situation in which the village is relatively cold and cold is different from that in the town of Huangcun.

Local residents told the new financial reporters that the streets were mostly outsiders, from Sichuan, Guizhou, Yunnan and other places.

Because most of the local labor force in Huangcun is migrant workers, the mountain trees in the town are planted and managed by hiring foreigners. Even if local villagers build houses, they also need to hire foreigners. The source of funds is remittances from migrant workers or entrepreneurs.

Those who live on the remittance list are not only left behind villagers, but also the local villagers' committee and Huangcun town government.

In October 28, 2008, Huang Cun middle school celebrated its 60th anniversary anniversary. When the local government did not invest any funds, the school celebration was held in a very grand and successful way. All the funds used came from Huang Cun's successful entrepreneurs and raised a total of 8 million 500 thousand yuan in cash and goods.

Zhang Junhua, a publicity committee member of Huangcun Town Committee, told a new financial reporter that there was no enterprise in Huangcun town. The government had hardly any source of financial revenue. All the funds needed were fund-raising donations from entrepreneurs in the field, including town roads, bridges, schools, and the support of the elderly.

This has become a normal source of local government funding.

"Huangcun mode"

It was early in the morning of March 4th, and Wu Huanrong was still communicating with several townships in a teahouse.

Wu Huanrong is general manager of Longxi integrated market in Boluo County, Huizhou.

He shared with his fellow townsman and his colleagues.

"We must consult with fellow townsman when we encounter anything."

Wu Huanrong said that from Huang village people to the city, no matter whether they work or start their own businesses, they will first go to the townsman to help find jobs and make suggestions.

Wu Huanrong, who has been helping Dongguan to start his own business, has no statistics.

In Wu Huanrong's view, this is not the problem of the size of individual ability, but the tradition of Hakka people. It pays attention to local feelings and treats others enthusiastically, and to a certain extent, has achieved the current "Huangcun mode".

A Huang Village Department Store businessman who did not want to be named gave the same opinion to the new financial reporter.

According to its disclosure, at present, in the villa district where he lives, there are 8 families around his residence that he helped to start.

Behind this is the combination of Huang Cun people.

Chen Zhi, executive director of Guangzhou business network, told a real example to the new financial reporter: at the end of 2007, a 2000 square meter commercial house belonging to a real estate development company in Zhongshan was leased out.

A young man, who was about 25 years old, paid 70 thousand yuan deposit and paid the rent of about 2000000 yuan within a week.

Later I learned that this is the function of Huang Cun people.

"If they think the investment is profitable, they will join the partnership to achieve a strong alliance."

Chen Zhi said, for them, raising funds is a very easy thing.

At that time, Liang Weifa, Secretary of the Heyuan municipal Party committee, made such an appraisal of "Huangcun Gang": "arduous pioneering work, daring to fight hard, honest and trustworthy, rich and thinking."

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"Joint vertical and horizontal" calling for foreign companies

WAL-MART is not new in the industry.

There is a story circulating in the Department Store: a few years ago, a piece of land located in the commercial core area of Shenzhen was suitable for commercial development.

WAL-MART, the world's retail giant, took a fancy to the plot. At the same time, a yellow village business owner also took the position.

Just in

Those who leave home know the power of the alliance, and the Huangcun people who have been outside the shopping mall for a long time are more aware of this. This is also one of the cornerstones of the alliance.

In a clash with pnational giants, Huang village further realized the importance of the alliance.

A supermarket of a multinational beverage giant and a Huangcun supermarket clashed over the sale and supply price, and the manufacturer threatened to rescind the contract.

At this point, Huang Village and another supermarket chain boss decided to jointly boycott the company's behavior, and then got more support from Huang Cun boss. Under their collective pressure, the multinational beverage giant finally bowed to Huang village.

"Now the department stores in Huangcun often meet in different cities."

Ouyang Haibo, director of the village committee of Huangcun Town, told the new financial reporter that if small department stores were subjected to unfair competition from the suppliers, large department stores would call on all Huangcun department stores to boycott them. Now Huang village people are seeking a "joint and horizontal" approach to seek greater development.

What is missing in Huangcun mode?

According to the insiders, the story of Huang Cun's department store is accompanied by the process of China's reform and opening up. If there is no reform and opening up, Huang Cun people are still Huang Cun people living in the mountains.

In his interview with the new financial reporter, Chen Chi introduced the "Huangcun Gang" as a whole with low academic qualifications, such as lack of talent and inadequate management. The development of Huang Cun mode was carried out by the strategy of rural encircling the city. Under the impetus of the "local affection", Huang Cunbai's goods spread to every corner of the Pearl River Delta region.

It has to be admitted that the "Huangcun Gang" entered the market early, and the accurate judgement of the market came from rolling up and climbing in the market. This mode produces capital and talent "polymerization effect", and enhances the bargaining power of suppliers.

In Chen Zhi's view, the development of Huangcun Gang is a necessity in contingency. After all, they can have the scale of today.

Their original idea was very simple, that is, they came out to eat together, and after 30 years of development, the scenery behind them must experience the hardships that the outside world can not understand.

Now it seems that the owners of Huangcun department store seem to have achieved success. But compared with the large department stores that have already been loud, their business is not very large. Many Huang Cun people are still small owners in the department store.

A Huang Village Department Store businessman, who does not want to be named, admits that Huang Cun department store has no long-term sense and has been in the business sense for a long time. Even though it has the idea of doing business, it has not yet started.

What is more serious is that Huang village department store has a low educational level and no professional education. The essence of its farmers has not changed, resulting in the lack of long-term planning for Huangcun department store.

At the same time, the development opportunities of this industry are less and less.

For a long time, department stores have been rented and their own production enterprises are not. They belong to light assets and have poor ability to resist risks.

Now that the department store industry is in a period of pformation, how long the old business mode and rural mode can last is unknown.

When Huangcun Gang is located elsewhere, it will inevitably encounter competition from local and foreign commercial capital. Change will be an inevitable choice.

"From the brand point of view, Huangcun department store two or three line brand is the majority, the first line brand is scarce, and the brand is dispersed."

Chen Zhi said frankly that if the 100 billion yuan was dispersed, it would not be too influential to call it alone, but it would be difficult to combine it.

According to Chen Zhi analysis, the majority of the urban and rural joints will enter the urban center and collectivize the Huangcun gang in the future. The long-term goal is the development of commercial real estate and the listing of the company.

"Huangcun Gang" is not short of money. It is not short of scale. In accordance with the financial resources of Huangcun Gang, it is possible to make great efforts in commercial and commercial real estate.