• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    For The Fashion Industry &Nbsp; Xu A Chinese Dream.

    2011/3/7 10:15:00 60

    Fashion Industry Creates Chinese Dream

    The British fashion industry creates an annual value of 21 billion pounds for the national economy and can solve the employment problem of tens of millions of people.

    Not long ago, the 2011 autumn winter London Fashion Week opened, and the British Prime Minister's wife announced that she had to lean to help the "most important industry in the country" - the fashion industry.


    China's fashion industry started late, but with the continuous growth of China's economic strength, China's fashion industry has ushered in an important opportunity for rapid development.

    How to win international competitiveness in the global value chain division system?

    Manufacture

    From "superiority" to "design advantage"? Who can make a Chinese dream for fashion industry?


    Smiling curve

    High-end

    Fashion industry


    There has been a famous smile curve theory in the industry. The curve of smiling mouth is upward at both ends. In the industrial chain, the added value is more reflected in the two ends, which is designed and sold, while the lowest added value in the intermediate link.

    At present, the profit generated by manufacturing is low, and global manufacturing is also oversupplied, but the added value of R & D and marketing is high, so the industry should develop towards the two ends of the smile curve in the future.

    The fashion industry occupies the middle and high end of the "smile curve" in the global value chain division of labor, and has high added value and profit margins.


    In the new round of global competition, cultural industry, creative industry and fashion industry are the three most promising sunrise industries.

    It has the characteristics of high added value, green, mainstream, sustainable and strong industrial drive, and it is a key industry in the world.

    In developed countries, these three industries have become the most important pillar industries in the national economy.


    Accompanied by the 4 fast fashion giants of the world, UNIQLO, ZARA,

    H&M

    GAP has entered China in succession, and a strong SPA (private brand apparel retailer) whirlwind has been picked up in China's clothing market.

    The success of Japanese brand UNIQLO tells us that making clothes can become the richest among the world's economic powers.

    Although GAP, the fast fashion leader, has the proud achievement of billions of dollars in global sales, but it has lost most of the market because of its entry into the Chinese market. This also gives us a taste of "fast" fashion.


    The blue book research group of China's fashion industry recently released the 2010 Blue Book of China's fashion industry. According to the forecast, the growth rate of the vogue value added to the fashion industry is higher than that of GDP and the growth of the service industry and the second industry by 2015, with an average annual growth of about 20%.

    By 2020, the total output value of China's fashion industry will be among the highest in the world, and eventually some world-class fashion capital will be built.


    China's fashion industry is still in its infancy.


    With the improvement of the purchasing power of Chinese consumers, China has become one of the largest fashion consumer markets in the world, and international fashion brands have entered China.

    Fashion has become a widespread social phenomenon and consumer culture, affecting the life of Chinese consumers. The fashion industry is also known as a new industry with great potential for development in the future.

    However, China's fashion industry is not mature at present, and its development is still at a relatively elementary stage.


    Once upon a time, the Chinese brand small nurses, Dabao, Yuesai and TJOY were all caught up in the "foreign" business by foreign companies.

    Therefore, many people lament that the consumption of China's fashion industry has been obviously "worshipping foreigners." from the perspective of market share, brand awareness and reputation, it is said that foreign investment is not a worry in fashion industry.


    According to the insiders, at present, in the Chinese market, the whole fashion industry is still a fragmented state. There is no very good industrial chain among the various branches of fashion. Now they are all doing their own products, for example, cosmetics only focus on the practice of cosmetics, when they are only concerned about fashion, they do not establish a very complete and orderly industrial chain.

    For example, cars and watches are fashionable signs for many consumers, because nowadays many people buy cars have gone beyond the stage of functional pursuit and have more symbolic meanings, so the marketing of cars can be combined with other fashion brands.


    They generally believe that at present, the development of China's fashion industry ignores the deep concern for the humanities and the psychology of consumers. Therefore, there is a distance between the providers, designers, marketers and consumers of fashion products.


    Chinese culture creates dream for fashion industry {page_break}


    In China, the fashion industry, which will affect the spread of the world's fashion industry, has never stopped.

    Chinese culture and Chinese elements have always been the inexhaustible treasure of the world's fashion stage.

    For example, LV can design a bag with Chinese characteristics. The kung fu panda can be very Chinese.


    But have we made a fashion culture that can represent the Chinese nation? Have we made a brand that can represent China? Do we really have a place in the world fashion field?

    Because there is no "nationality", we can not become "the world". We must use Chinese culture to create dreams for China's fashion industry.


    At present, the marketing level of our fashion is still different from that of the international market and international brand.

    Therefore, today's Chinese fashion is more from London, Paris, Milan, and even some cities such as New York and Tokyo, including Hong Kong and Taiwan.


    For designers and brand enterprises, enthusiasm is absolutely impossible, and we must stand firmly on the market land with consumer demand.

    When a lot of commentaries refer to Chinese costumes, designers think heartache, brand heartache and industrial pain when they think of copying.

    Hong Zhaoshe, chairman of Qipai group, once said: "only by making the concept of China is the breakthrough of evergreen enterprises. As an enterprise, survival and development is the fundamental starting point.


    Easier said than done.

    Although Chinese clothing has always been quoted in traditional culture, how to operate the Chinese concept and Chinese culture has become a major challenge for designers, brands and the whole industry.


    Wang Wei, a famous fashion designer, pointed out in his interviews with foreign media that his age and experience were not enough to fully understand Chinese culture and show the spirit of China. "When I was 40 or 50 years old, maybe I would express my spirit more confidently".


    Today, we put forward the concept of "China". It is definitely not for the sake of seeking a temporary fashion. It is not to let China and the world blow up a Chinese wind, to highlight China's temporary prestige. It is to consider the long-term development of industry and the development of enterprises, and to find its own foundation and characteristics for Chinese clothing brands and China's fashion industry.

    • Related reading

    The Labor Cost Of The Express Industry Has Increased By &Nbsp, And The Rising Price Has Become An Inexorable Trend.

    Daily headlines
    |
    2011/3/7 9:11:00
    52

    Small Label Causes Clogging Of Garment Enterprises

    Daily headlines
    |
    2011/3/7 9:08:00
    33

    The International Fast Fashion Brand Expands &Nbsp, It Is Difficult To Dominate The Chinese Market!

    Daily headlines
    |
    2011/3/5 15:58:00
    57

    The Faithful Of Luxury Goods

    Daily headlines
    |
    2011/3/5 15:55:00
    98

    Clothing Industry's "Brand Name" Hiding Hutong Market Alley

    Daily headlines
    |
    2011/3/5 8:53:00
    102
    Read the next article

    Outdoor Sports Karrimor Goes To Ispo To Write A Performance Legend.

    Outdoor sporting goods industry event - the seventh Asian sporting goods and fashion show (ispo China) has just come to a successful conclusion at the Beijing National Convention Center. In the meantime, the outdoor sports brand Karrimor from the UK (Chinese name "Kerrymore") attacked again, occupying the best position in the exhibition hall with an area of more than 100 square meters.

    主站蜘蛛池模板: 免费一级毛片完整版在线看| 成人毛片免费观看视频大全| 国产激情视频在线播放| 亚洲人成亚洲人成在线观看| 亚洲AV无一区二区三区久久| a级毛片高清免费视频在线播放| 青娱乐在线视频播放| 欧美日韩精品一区二区三区高清视频| 强3d不知火舞视频无掩挡网站 | 最近中文字幕高清中文字幕电影二| 婷婷开心中文字幕| 午夜三级国产精品理论三级| 久久人人爽人人爽人人爽| 又黄又骚的网站| 欧美不卡一区二区三区免| 在线免费观看视频你懂的| 午夜影院免费观看| loosiesaki| 波多野结衣教师在线观看| 富二代app免费下载安装ios二维码| 制服丝袜中文字幕在线| aⅴ精品无码无卡在线观看| 精品无码日韩一区二区三区不卡 | 福利一区二区在线| 成人福利免费视频| 免费在线h视频| 91成人午夜性a一级毛片| 特级黄色毛片在放| 女教师合集乱500篇小说| 亚洲色大成网站www永久男同| 24小时免费看片| 欧美精品videosex极品| 国产第一福利影院| 亚洲国产精品成人精品小说| 欧美污视频网站| 欧美人与物videos另类xxxxx| 国产色爽女小说免费看| 亚洲1区1区3区4区产品乱码芒果| 菠萝视频在线完整版| 妇乱子伦精品小说588| 亚洲欧美国产精品专区久久|