How To Be A Modern Dealer With Thought

This is a time when heroes were created.

This era has created many heroes and ruthlessly eliminated some outdated heroes.

In the early days of reform and opening up, some of the pioneers from all walks of life or separated from state-owned units or went out to do business in the sea. Under the impetus of the government and social forces, they entered the circulation sector and made use of the great opportunity for the country to invigorate the economy.

But perhaps the Chinese saying goes: in the ten year Hedong ten years Hexi, Fengshui turns.

Now, we can see that some of the early "upstarts" have gradually declined.

What is the cause of the decline?

First, the improvement of national laws and regulations.

In particular, the introduction of industry regulations makes it difficult for some dealers to have many opportunities to drill holes. This is actually a direct "run" of the development space of a part of the dealers.

Two is the increasingly brutal market competition.

In today's manufacturers' interaction, dealers must keep up with the development of manufacturers, and manufacturers are currently facing the greatest pressure, not only to face domestic rivals, but also to pour into international giants. Enterprises are developing slowly, and they are faced with being eliminated. They have built their own channels and continuously improve the requirements of distributors.

The three is the merciless squeeze from peers.

The market is different from the weak.

Under the condition of relatively limited market capacity, market share competition is the most intense. With the intervention or pfer of more peers, the trend of Oligarchy Competition is becoming more and more obvious. It can not squeeze into the forefront of the market and distance from rivals. It is meant to be overtaken by rivals, and its survival and development will become more and more difficult.

In the new situation, how can dealers get rid of the passive and beaten situation, thus surpassing the competitors and leading the industry?

There is only one answer, keeping pace with the times and making a modern thought.

First of all, keep pace with the times.

Today's market is changing rapidly. New ideas, new concepts, new models and new practices emerge in endlessly. Not only are traditional channels violently fierce, but also modern channels are surging.

Second, we are good at thinking.

A man has no worries.

As distributors in homogenization competition, we must be diligent and careful in thinking.

Business, such as playing chess, must take one step, look at the three step, or even more.

A person who does not think about his future has no future.

In the process of lecturing throughout the country, there are often some dealers who are muddled. They are comfortable with the situation, lack of understanding of the external competition, and are in the whirlpool of no progress or retreat.

Of course, some of the dealers I have trained have some changes that will constantly catch market opportunities.

They began to strengthen the standardization of team building and management promotion, the establishment of internal business schools; the establishment of planning department, the market research and planning and intensive farming; through the good relationship between customers, create a knife in the upstream and downstream links, become a well-informed businessman.

Again, strive to become a modern dealer.

Modern is based on tradition. There are many differences between modern dealers and traditional dealers. They are manifested in three aspects: {page_break}

Have a good attitude.

State of mind determines state and state determines outcome.

Traditional dealers are often passive waiting. They often wait for the moon and wait for the money. They are afraid of change. They are frightened and disturbed.

And modern new dealers always take the initiative to learn, the mentality of the sun, passion, diligence, they all things to the benefit of thinking, when the market is hot or depressed, always find their way to break and upgrade, they believe that only weak thinking, no weak market, many things, not want to, but want, as long as we want, we will be able to get.

Become a brand operator.

Brand creates value and value determines future.

Many of the traditional dealers do not look at the profits of the brand. They can not see the long-term value of the brand, and only see how much money they can earn before they can see that they need to put too much energy into the brand and lack enough patience.

While modern dealers focus on brand building and believe in brand strength, they regard cultivating brand as "planting crops". After choosing a good "seed", they know that through the "loosen, sowing, watering, fertilizing, weeding, pest elimination" and so on, they will mature the brand culture, and then begin to harvest joy, and continue to get the brand's long-term development.

Long term strategic vision.

Vision determines pattern and pattern determines success or failure.

Traditional dealers are usually short-sighted. They often earn only temporary money and sell what they want to sell. In order to maximize profits, they even engage in speculation and sell some fake and shoddy products which are not guaranteed quality. Therefore, the decline of performance, the loss of downstream customers and the alienation of large manufacturers are also expected.

Modern dealers, however, have a high vision. They are making money for the first time, that is, making money for a long time. They not only seize opportunities, but also create opportunities to guide demand and create demand. For example, they dare to popularize the unique products that fit these target groups, especially the high-end products, and provide the corresponding quality services according to the segmentation of the market and target customers.

In short, in the process of market development, some dealers are not eliminated by manufacturers, nor are they eliminated by competitors. They are eliminated by themselves. They are eliminated because they can not keep pace with the times and cannot keep pace with the market. The core power source for future distributors to grow and achieve success is to keep pace with the times and become a thoughtful and modern dealer.