After The Taobao 360 "Thousand Regiment War"

The hustle and bustle of the "thousand regiment war" is doomed to be calm.

On the one hand, Tencent, Sina, Sohu, Baidu and other big predators are eager to build their own capital, talents and technology.

In the face of the thunderstorm, big and small group buying websites smell the signal of tragic competition ahead of time.

Of course, this is the opportunity for Taobao and 360 to have such a large user volume platform.

In February 23rd, Qihoo 360 announced the launch of the 360 group buying open platform "tuan.360.cn" in Beijing, with all the nationwide group buying websites as partners, integrating group buying search, group buying reminder, user consumption record, reporting bad group buying website and so on.

On the same day, Taobao announced that 2011 was the year of opening up, and put forward a Juhuasuan platform for group buying websites to create a one-stop group buying platform for regional group buying websites.

If the self built group purchase website is equivalent to its own shop,

Group buying industry's commercial real estate

360 Geng Hao Hao, vice president of group buying, said: at present, more than 200 group buying websites have joined the 360 group buying open platform, including domestic mainstream group buying websites such as handles, American groups, glutinous rice and 24 vouchers.

User link "tuan.360.cn", using the "360 station through account" landing, you can spend on many group buying websites.

Through its group buying search, it can also get commodity information quickly, and get prompt reminder service such as group buying immediately.

Geng Danhao said: after many people buy a group, they forget the consumption and waste. Group buying expiration reminder service can eliminate this waste.

One of the reasons why group buying websites join the group buying open platform is that 360 has a large number of users.

At present, the installed capacity of the 360 series of client products exceeds 300 million, and the 360 browser is the important browser software after IE.

Similar to 360 is Taobao.

As part of Taobao's open strategy, Taobao has opened Juhuasuan platform.

Juhuasuan is the Taobao group buying platform, mainly targeting Taobao sellers.

Yan Limin, director of the platform, revealed that the huge volume of traffic on Taobao brought huge traffic to Taobao group buying. By the end of 2010, the turnover peak of Juhuasuan group buying day exceeded 32 million yuan, and the turnover peak reached 170 million yuan per week.

Yan Limin said: the future development of Taobao Juhuasuan will expand from non regional commodities to regional group buying operations, and build urban sub stations from the first tier cities to the major provincial capitals.

In this process, Juhuasuan will not only face the Taobao shop, but also open up the group buying website, and cooperate with all the group buying websites and service enterprises through various forms.

In fact, since the group buying business model flourished in the Chinese market last year, massive group buying websites were born quickly.

By the end of 2010, the number of domestic group buying websites had reached 1726, and 5.7 group buying websites were born on average.

360 Wang Guanxiong, a corporate communications consultant, believes that the battle for thousands of wars is users.

Hu Yanping, general manager of the DCCI Internet data center, said: for Taobao group, which is puzzled by the "group war" group buying website, Taobao and 360 are a huge source of traffic, but for the end users, they provide a "one-stop group buying" entrance.

360 Qi Xiangdong, President of the company, described the multi win win system of its group buying open platform. First, users can choose more abundant and safe group buying products and services, get more convenience and benefits; second, group buying websites can share 360 users and traffic resources, and get further opportunities for accelerated development; third, by providing series platform services, 360 may build a new business mode in the future, that is, share the opportunity of rapid growth with group buying websites.

Qi Xiangdong did not disclose the specific content of this "opportunity".

At present, the group buying website obtains the traffic on the 360 navigation website in the form of "bidding", which is like the "location bidding" of the portal website and the "bidding ranking" of the search.

He believes that in the future, the above services provided by 360 can reduce the cost of Internet group buying, and then bring more effective traffic and users to the group buying website, and the price of the 360 web site navigation will naturally increase.

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Not just output traffic

In addition to traffic flow based on huge user volume, Taobao and 360 such "commercial real estate" developers have found more reasons for their group buying market.

"Thousand regiment big station" seems to be prosperous, but behind it lies a series of problems, such as honesty.

Some group buying websites pursue short-term interests, provide products and services with a false name, and even cheat consumers.

Last year, the phenomenon of absconding volume occurred frequently.

In addition, the number of group buying websites is numerous and complicated, and the products sold by each website are limited. Consumers have to switch frequently among different websites, compare prices and screens, and also need to remember many different usernames and passwords, which is very inconvenient.

Qi Xiangdong said that in order to ensure the interests of consumers, the 360 group purchase open platform has formulated strict selection rules, and the group purchase website that connects to the platform must have corresponding enterprise qualification and group purchase commodity authorization.

360 at the same time, we will examine the opening time of group buying websites, and examine whether there are fraudulent practices in the past group buying and today's group buying, so that consumers can get better credit guarantee.

Taobao's Juhuasuan platform also has a similar policy.

Yan Limin believes that if 2010 is the year when group buying is rising in China, then 2011 will be a year for everyone to fight for credit and compete for satisfaction. "We must revere the power of consumers to unite."

According to him, this year, Taobao will continue to improve Juhuasuan's credit system, and promote this reliable credit system in cooperation. It is not just commodities, but also consumers can rest assured when choosing regional service products.

Through cooperation, partners will be included in Taobao's credit system, Alipay payment guarantee, users will confirm payment after consumption, after consumption, they have the right to comment, score, and safeguard their rights and interests.

Through payment guarantee and evaluation system, consumers can supervise the seller's integrity, eliminate false orders, false high original price, differential treatment and so on.

Hu Yanping said that this credit system, on the one hand, will establish credibility before consumers, and on the other hand, it will play a role in supervising and balancing businesses.

Hu Yanping thinks: 360 and Taobao are similar to "group buying operators". For businessmen, Taobao provides the most important market sentiment, booth, credit mechanism and one-stop sales service system; 360 is the Taobao like route, the shopping mall mode, the group buying website users, the open ecosystem, and the sharing of the industrial chain platform.

Survival challenges in the year of reshuffle

For group buying websites, Taobao and 360 have their own interest demands, but in the face of the sudden Red Sea market environment, they can cooperate with each other.

All group shopping sites have a worry - if the Internet giants now offer group buying services, especially the three giants of Tencent, Taobao and Baidu, they have huge traffic. How should they deal with them?

At present, Tencent has launched the "QQ group buying", which is promoted through Tencent website, QQ instant messaging, QQ space and so on.

In addition, Tencent also plans to join hands with Groupon. The two sides may announce a joint venture in the Chinese market within the next week.

CEO, a group buying website, who does not want to be named, said: Tencent users, plus Groupon's technology and brand, are extremely destructive to other group buying websites.

In addition, Sina launched the "Sina group"; Baidu launched the "ah group"; the Sohu launched the "Sohu love family group".

These "big guys" have their own traffic advantages and capital advantages.

Taobao and 360's "platform mode" made them catch a straw.

Internet era is a time when users are king. Another way of saying is traffic is king. Whoever owns the user will have the opportunity to make money.

By contrast, technology, products, brands, channels and business models are less important.

In other words, technology, product and brand are to get users. Business mode is based on users, and users themselves are channels.

In China, among the Internet giants with massive users, 360, Taobao chose to build platform for group buying website, Baidu, Tencent and others chose to open shop directly.

An Internet industry said that these two trends will lead to the same result, that is, industry consolidation and shuffling, the Matthew effect appears, the stronger is stronger, and the weaker is weaker.

The personage thinks, 360, Taobao platform will let those small scale, no funds, bad faith website users become less and less, or even die, "they do not have funds to buy users and traffic, use household tablet is getting worse and worse, can only die"; and Baidu, Tencent, Sina, Sohu, Groupon rush into China, other entrepreneurial group buying website's living environment is getting worse.