Classic "Chinese Products" Leap Into France And Fly To Asia.

March 14th, the French reformed Shanghai.

Nicholas Sage, a co founder of FeiyueHoldingPteLtd, settled in the reserved building on the top of the mountain in particular, NicolasSeguy.

When he was asked, he told

In Shanghai, where the fast changing and high density has been waiting for a long time, Nicholas admits that he really wants to return to a more stable and tranquil environment.

The shine of the leaps in China and Southeast Asia's China society is now reproduced in France by Nicholas et al.

Nicholas and Fei Yue holdings are now coming to Sophie Ya Shan to conquer another mountain.

The past of leap shoes

The predecessor of the leap shoe can be traced back to 1931. A man named Cui Fuzhuang started a big Fu rubber factory in Shanghai to produce tiger shoes and running shoes.

After the liberation of China, it became a local state-run Daofu rubber factory after the reform of public-private partnership. It was renamed as the first factory of rubber shoes in Shanghai during the cultural revolution.

In 1959, the "leap" brand of civil relief shoes produced by the Tai Fu rubber plant produced 1 million 616 thousand pairs.

The life of leap shoes

In 2006, Frenchman Nicholas (30 years old) and his two friends -- pats Bastian (PatriceBastian, 38 years old) and Kremen Farci (ClementFauth, 30 years old) jointly founded FeiyueHoldingPteLtd, but they registered and sold in France not French brand, but Shanghai people and Chinese people will soon forget the "leap shoes".

The old Chinese leap shoes, after the creation of five young French people, have injected modern, fashionable and youthful flavor into the design, quality and brand image.

"Leap shoes" quickly captured the French market and became the largest brand in the French market in just four or five years and sold to other parts of Europe.

Last year, flying holdings sold 1 million pairs of leapfrog shoes, most of which were the results of the French and European markets.

If the price of a pair of leaping shoes is 50 euros (86 new yuan), it is estimated that the annual sales volume of the leap holding company is over 86 million yuan.

Now, they seem to be on a "mountain" overlooking the farther and higher mountains - the Asia Pacific market, and have been ready to set up the necessary base camp and supply line - the Singapore regional headquarters and the Indonesia factory.

The news about the rebirth of "leap shoes" has long been spread in China, and online coverage is constantly on the way.

The success of the leap holding company has brought shock to many Chinese people, asking why the leap shoe can not continue to enjoy the scenery in its birthplace.

Singapore is the center of Asia's expansion

A few years ago, the flying holding company began to sell its leaps to other Asian markets. Now it sells directly to new, Malaysia and Thailand in three places, with agents in Australia and South Africa.

Nicholas said: "there are two reasons for our coming to the Asian market.

First of all, I have been in charge of the Asian production base, and it is logical to use my experience to sell leaps in Asia.

Second, Asia is a growing market. Our company has been more aware of business opportunities in Asia than any other small brands like us since the first day. "

"According to our market goal, Singapore is the best center we can find," he said.

The pportation is convenient and efficient.

In addition, we can find marketing, engineering and business talents to tap the Asian market. "

Nicholas added: "we do not want to leave the Chinese culture too far away.

Everything here, whether it is language or the Chinese population, is very much in line with our requirements.

What is lacking in China is also well done, such as greening environment, laws and tax incentives, which can serve as a good intellectual property center.

This is also a good place for children to receive education.

This is a country that is well balanced in all aspects, stable and safe. "

Nicholas's wife and two children (her daughter, 4 and a half years old, her son 1 and a half years old) moved to Singapore to live with him last year. He said he was still groping for the early childhood education in Singapore.

At first glance, it seems that the "leap back" shoes will win in the Asian market.

However, Nicholas pointed out: "the opposite is true.

Compared with developing western markets, Singapore and Asian markets are more likely to face challenges.

In the western market, the brand of leap shoes is brand new. People's ideas are neutral, without old ideas or old views.

They see what we have done and make decisions to understand and accept the change of the brand.

But this is not so easy. For Chinese people, there will be considerable mood swings.

We will tell people its history honestly, but we will strive to adhere to our brand message - its artistic, social and cultural elements, and French style (frenchtouch).

Soon after the return of the shoe to Singapore, the sales volume is still small.

"It's just started," Nicholas said. "But with the establishment of the office, we are now able to advance at full speed."

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From "sell alone" to "100 dollar jump shoes"

Nicholas stressed many times before the introduction of this newspaper that the company had not contacted with the institutional media (institutionalmedia, such as newspapers, television and radio).

This is the first time that Nicholas has been interviewed by the local mainstream media. He has disclosed many first-hand information to the newspaper and clarified some false rumors on the Internet.

Pats first "phase" jump shoes

According to the online rumor, Patrice, one of the founder of the leap holding company, was inspired by the idea of starting a business in the martial arts class and seeing all the students wearing flying shoes. Nicholas clarified: "among the three of us, the first ones to see the leaps are indeed pats.

But not as the Internet says.

Pats worked in Shanghai, Tokyo and other places, and often wore jump shoes, which always attracted many people's curiosity.

He therefore believes that leap shoes have great potential to become fashion brands.

He asked me to talk about this plan and invite me to cooperate, and I also pulled klehmen into the business.

The three people were not engaged in fashion design or shoes industry, the average age was very young, the experience of shopping malls was not abundant, and the funds were even scarce.

Nicholas was a chemical product (lubricant oil) trade man stationed in Shanghai, and Klein was in the catering industry.

The first leap shoe was born in 2006.

Nicholas said: "at the end of 2005, we had the first brainstorming.

The first leap shoe was born in 2006.

He confirmed that shoes were actually manufactured by Chinese shoe factories, but they did not negotiate and sign contracts with the original factory of Shanghai leap shoes as reported.

He said, "nothing at all."

As for the classic shoe, he said: "it has been produced and sold so far."

Nicholas pointed out that the overall reform of the leaps is due to the fact that the original shoe is not suitable for the western market, nor does it have the conditions to become a lifestyle product.

They started from scratch, trying to design and try their own, and learning curve was very steep, but after getting started, the roads began to start flat.

Now, there are more than 100 styles of leap shoes of flying holding company, all of which are designed independently within the company.