2011 Eight Marketing Technology Keywords

According to the "2011-2012 China Internet trend report" released in January DCCI2011, this paper brings together eight technological applications that affect the profound changes in marketing ecology. The marketers need to make early judgments, fully grasp the trend of technological innovation, adapt to the development trend of communication patterns, and adjust in time.

1, AR augmented reality technology introduction period

In the Chinese market, AR augmented reality technology will enter the lead-in period and experience games, marketing, exhibitions, and so on.

2. 3D is stepping into scale and utility.

2010 is the first year of 3D TV, and 2011 is expected to become the first year of naked eye TV. With the popularity of 3D TV, the development of mobile Internet and smart phone, 3D has become an innovation engine of advertising marketing. It is called "no 3D, no".

3, LBS tends to be standard.

In 2011, LBS is likely to become the "application standard" of the Internet. It is the first chemical reaction with SNS, micro-blog, games, e-commerce, life services and AR, and has become the benchmark of business, advertising and marketing.

4, App reshape the marketing structure.

App will not be the future of Internet application or marketing channel, but it will become the mainstream choice of users. In the future, WebStore will develop in parallel with App Store.

However, as mobile Internet users surpass the trend of PC users, mobile media will soon become the leading player in cross media marketing, and mobile phones will also become the first access to marketing information.

5, revaluation of community values

Community advertising marketing value has been seriously underestimated, and the community has become the largest part of traffic.

In the future, with the revaluation of the value of community media marketing, it has great potential to become the largest advertising platform, a form of communication, dialogue, sharing and communication, which will completely subvert the marketing way of education promotion advertising.

6, global marketing of open platforms.

Getting the whole network data, breaking through the value chain and establishing a cross marketing based on human centred will become the trend of the times.

Based on the open platform, advertisers can track users all the time, and realize the global marketing of people centred -- cross terminal, cross platform, cross boundary, cross region and users, instantly and everywhere to achieve seamless response to user needs.

7, electricity supplier fragmentation

In 2010, the total consumption of Internet users in China surpassed 1 trillion, of which 37.6% were online shopping, and the proportion of online shopping to Internet consumption was expected to increase. At the beginning of 2012, the proportion is expected to exceed half.

From the perspective of enterprises, enterprises in all walks of life will enter e-commerce and change the shopping mall centric e-commerce mode.

From the consumer perspective, consumer attention, interest, information acquisition, decision-making, and purchase process will also be more random and fragmented.

8, video cloud Era

With the sharp increase in the budget of network video marketing, the exponential growth trend of China's online video marketing is beginning to appear. Through the cloud +Network+ light Apps+Web, distributed video is everywhere and seamlessly across all kinds of terminals at any time and anywhere.

This has changed the competition pattern and service mode of video websites. On the other hand, it has made the video marketing face a new topic. Marketers should pform from considering how to combine different websites and media to consider how to combine different terminal multi screens.