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Lining Said This Year'S Cost Is Up 20%, And The Product Price Has Double-Digit Increase.

2011/3/19 9:12:00 63

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Lining held the annual performance meeting in 2010, the company's net profit increased 17.4% to 1 billion 108 million yuan last year (RMB, the same below), distributing the final interest rate of 19.97 points.

Management said that the cost is expected to be average this year due to the impact of wages and raw material costs.

Rise

20%, there will be double-digit increases in product prices.

Lining (column) today held the 2010 annual performance meeting, said the company's revenue last year was 9 billion 479 million yuan, an annual increase of 13%, net profit growth of 17.4% to 1 billion 108 million yuan, gross margin maintained at 47.3%, earnings per share 105.84 points, the final dividend of 19.97 points, a total dividend of 42.12 points throughout the year.

The company said that because consumer confidence index is still insufficient, coupled with leisure brands for sporting goods.

industry

The impact of the subdivision and the impact of this year's lack of major sporting events are expected to continue to be affected to a certain extent this year.

In addition, the company's sales channel reform and the improvement of the retail environment will take some time to adjust. Orders for the third quarter of this year may fall in high unit numbers, and the order is expected to improve in the fourth quarter.

Zhang Zhiyong, chief executive of Li Ning Co, said that this year's wage cost accounted for 7.5% to 8% of the total revenue of the group. Last year, it kept the same level as last year, believing that the wage cost of employees is still under control.

But now that the price of raw materials has risen sharply, the price of cotton has doubled, and the company can only lock in raw material prices in the next eight months. He expects the cost of this year to rise by 20% on average.

Zhang Zhiyong pointed out that the company will raise the price of products to control costs, and the price of products will double digit growth this year.

At the same time, the company will introduce a new sales discount policy to control the pressure brought by the rising cost, but it is expected that gross margins will drop slightly this year to 46% to 47%.

In addition to the Lining brand, the group has no expectations for other brands, such as Aigle brand, whose business losses reached 1 million 100 thousand yuan last year. But Zhang Zhiyong said that these brands are still in the investment period, and profit losses are normal, but the situation has gradually improved.

He pointed out that Li Ningwai's other brands contributed little to the group's revenues and profits, so it would not affect the group business.

After 02331.HK announced its share price, its share price continued to fall, which is temporarily reported at HK $14.24, or 9.645%.