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Traditional Enterprises Are Stimulated By E-Commerce To Form A New Cooperative Mode.

2011/3/21 11:43:00 49

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Reporters from the ninety-ninth China footwear industry leather goods fair and "

Famous brand shop

According to the Organizing Committee of the fair, all famous e-commerce businesses such as Tao Xiu, "Le Le", "Jingdong mall", "shoot shoe net" and "Taobao shoe hall" have all signed up for the Shanghai exhibition, hoping to find more cooperative brands and explore potential customers through the platform.

When the famous e-commerce platform ties up the first exhibition of China's finished shoes, what kind of trade whirlwind will be blown up when the shoe industry brand meets new business channels?

It is understood that in addition to the traditional electronic platform such as Le Tao net and racket net, we also have B2C e-commerce platforms independently operated by brands, such as BELLE's official shopping website.

BELLE, which has R & D and offline sales channels, has chosen to open online "official store" Tao Xiu net. On the one hand, it is optimistic about the market space of net sales, and also to attack many criminals who are selling fake products on the Internet under the banner of BELLE.

Now, BELLE Tao Xiu network is going to make a high-profile appearance at the Shanghai exhibition. What kind of abacus is it?

Tao Xiu network responsible person said, Tao Xiu network holding BELLE's brand (BELLE, Staccato, he, Teenmix, etc.) "Internet" power, last year, the network sales amounted to 100 million yuan, an important reason is "embrace survival", which is one of the charm of BELLE mode: multi brand to achieve multiple styles, coupled with the sales of Baozhuang, to meet the needs of female consumers "fickle".

In early 2011, the American venture capital company injected a lot of financial support to Tao Xiu net, so that Tao Xiu network firmly strengthened its new thinking -- Based on the existing product line of BELLE, adding more shoes and leather goods brand shelves, making bigger and stronger Panxi network business platform, and becoming the "electronic version BELLE" holding the net goods brand group in one fell swoop.

The ninety-ninth China footwear trade fair and the "famous brand shop" docking exhibition, which will be held in Shanghai on June 1, 2011, will coincide with the current demand of -3.

As China's first professional authority, finished shoes and

Leather goods

Exhibition, the ninety-ninth Shanghai "

Shoe Fair

A thin, Anta, PEAK, gang Deng, Taiwan ABC, Kangnai, AOKANG, Zhuo Shi Ni, Heng Da, Jin monkey, Emich, Ke Ke, Zhuo Yi, etc., more from the Italy, Spain, Japan, Portugal, Germany, the United States and other international top brands to help out, such as Portuguese MAISON, GOLDEN ENRICO COVERI, Japan's Ricky, German GALLOTTI, HIBIS, Xiban tooth dogs and tob, Switzerland RODO, the United States freemada and so on. In addition, Dibo Agio, Ya Le Si, iron three, GOLDEN, GOLDEN, Kun, four seasons bear, Qisheng, general gate and other international design and research and manufacturing capabilities of export to domestic enterprises as the new force of the exhibition, more by many businesses as "quasi customers". It has strong brand attractiveness. Its exhibitors have different brands of Chinese finished products and leather goods from Taiwan, Hongkong, Macao, Fujian, Guangzhou, Zhejiang, Sichuan, Chongqing and so on.

The more than 1000 department stores and more than 300 Chinese retail chain shoe cities, as well as more than 10000 terminal agents and retailers, become the "hidden customers" of e-commerce operators. They hope to find the future partners through the initial communication of this exhibition.

In 2011, Xue Lijun, general manager of Shanghai Baicheng Business Service Co., Ltd., the ninety-ninth China footwear industry leather goods fair and the "famous name shop" docking contractor, said: "the reason why the B2C e-commerce alliance is a major highlight of this exhibition is mainly to meet the needs of customers. Whether active or passive, traditional shoes and leather goods enterprises have shown great interest in e-commerce. However, due to the lack of good platforms, models and talents, it has made it difficult to expand its online channels.

This exhibition hopes that through the forum discussion, field docking, business negotiation and other ways, we will push forward the three party zero distance business matching of product supply, website operation and professional service, and promote the development of e-commerce industry.

After ten years of accumulation, e-commerce has ushered in a new blowout development.

In 2010, it was praised as "the first year of e-commerce" by the industry. Footwear e-commerce has also been developing rapidly in this year, attracting many venture capitalists to enter.

Good Le buy, Le Tao net, Taobao shoes hall, shoe net, shoes net, Jingdong mall, Dangdang...

In 2011, many traditional enterprises, after wait-and-see period and exploration period, became more aware that expanding the Internet channel is the only way, but we must rely on the strength of the platform.

Traditional enterprises' "e-commerce", brand enterprises, professional exhibitions and famous electronic platforms will work together to open up a new mode of business cooperation in the field of e-commerce. This is really looking forward to three.