PEAK Will Continue To Focus On The Two Or Three Tier Cities In China.

In March 15th, PEAK sporting goods The company released its 2010 annual report. The report shows that in 2010, PEAK realized sales of 4 billion 249 million yuan, an increase of 37.3% over the same period, and gross profit of 1 billion 616 million yuan, an increase of 39.4% compared with 2009 and a gross margin of 38%. The profit attributable to shareholders increased by 30.9% to 822 million yuan, with a profit of 39.19 yuan per share.

According to the financial report, as of December 31, 2010, PEAK's sales outlets had reached 7224, an increase of 1018 from 6206 in 2009, including 19 flagship stores, and the establishment of a sound marketing network in 31 provinces and municipalities across the country. In 2011, PEAK will continue to focus its marketing on the two or three tier cities in China, strengthen its penetration of potential areas with high growth potential, better grasp the opportunities brought by urbanization and national wage increase, and constantly optimize the size and location of shops to enhance retail performance and brand image. In addition, PEAK will also strengthen cooperation with Taobao and other high popularity e-commerce platforms to fully absorb online shopping consumers.

At the same time, PEAK said it will continue to focus on the basketball market and basketball professional products, highlight the core of professional basketball brand, promote and promote the comprehensive development of a wider range of sports, support football, net feather, jogging and other products, vigorously promote product research and development, channel distribution and market promotion, and strive to achieve the strategic goal of international professional sports brand on the basis of broader market space and profit return.

According to introduction, PEAK has become the most famous Chinese brand in the history of NBA all star weekend, and this is only a microcosm of PEAK brand building. "At present, PEAK already has 15. NBA star spokesman We hope to cultivate loyalty between players and brands by cultivating tomorrow's stars in the arena, leaving PEAK's brand logo in the hearts of fans around the world. PEAK CEO Xu Zhi Hua Express.

According to the financial report, in 2010, PEAK set up an American subsidiary in Losangeles, which is responsible for PEAK product research and development, international market expansion and other businesses. Through the internationalization of capital, talent and market, it will realize the complete internationalization of the brand.