Small Businesses Skillfully Use Exhibition To Open Sales Channels

Now there are more and more professional exhibitions. As factories, they need to go outside to publicize their products and find customers.

But in the face of many peers, how can you impress your buyers in a short period of time, so that they can communicate with you continuously after the exhibition, instead of facing your fax or email? Do you know who you are? First, you must consider your whole sales process, and you realize that it is very wise to make the company brand need to impress potential customers at the exhibition.

The selling process refers to:

A), prophase strategy; for example, product communication to potential customers;

B), strategies at the exhibition; for example, all employees are familiar with the same series of steps (to greet customers and determine the purpose of contact - "our products are different from the similar products on the market, because...")

To attract customers, such as brief discussion with customers, to find out if they are willing to buy enough, summarize product characteristics and advantages, explain to customers their understanding of their views so that they can proceed smoothly, and end the contact with customers when guiding customers to the reservation desk. If you are receptionist at the reservation desk, you can persuade potential customers to interview in the next 4 to 5 days.

C), sales point, such as follow-up teleconference or interview.

D),

The reason why e or after-sale service is so suggested is that it is useless to have only one brand without attracting potential customers to participate in a sales process that they are willing to be part of.

For example, here is a list of problems that enterprises can detect themselves:

Prophase strategy -- do you try to invite 10 or 20 potential high-end customers to your booth before the exhibition?

Prophase strategy -- did you prepare a unique product as a gift to your 10 to 20 customers before the exhibition?

Strategies at the exhibition -- are there any senior trained staff at the exhibition to be responsible for the competition?

The strategy at the exhibition -- does your staff spend 10 to 15 minutes to focus on potential customers at the exhibition to ensure that customers know your brand name and your specific service slogan.

The strategy at the exhibition is every day during the exhibition, whether you meet with staff at the end of the exhibition, collect the contact information of potential customers, and immediately follow up the service - make sure that when customers return to their office, a sample of your products is waiting for them.

Sales point - do you understand the scope of your products and services? Do your brand names really represent your products?

Sales point and tracking customer service -- do you keep your contacts unified so as to facilitate potential customers' future contacts? - if you arrange a lot of staff at the exhibition, make sure that everyone's cards handed to the customers are unified, with the same contact information on them.