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Color Marketing Strategy &Nbsp; &Nbsp; The Magic Weapon For Enterprises To Win

2011/3/23 11:16:00 51

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Color Marketing Strategy Creation Pformation Generation Processing

Nowadays, there are many garment export enterprises in China.

Substitute processing

There are many, but

Profit margins are very low.

。

Why? Because the product style is designed by others.

We have done a good job in production technology, but in terms of innovation, we are far less intelligent in terms of intellectual property rights.

The design is nothing more than the organic use of the three elements of "color, type and material", and foreign companies have defeated the national industry through the color strategy.

The state also wants enterprises to move from manufacturing to manufacturing.

Creative pformation

Where to start? First, we should start with color.

The research and application of color abroad is related to their high degree of marketization.

When competition is fierce, enterprises will think of more detailed strategies.

After 30 years of reform and opening up, China is basically a seller's market. Businesses do not feel strong competitive pressure, so they do not attach much importance to color.

However, once the seller's market turns to the buyer's market, the color strategy becomes more and more important once the market competition becomes more and more intense.

At present, China is still lagging behind many foreign countries in this respect, but we still have time to do it from today.

When different businesses are pursuing the market strategy, they need to go through in-depth research. Different customers have different preferences for color. Enterprises should develop color according to the preferences of their customers, and can not imagine it without imagination.

Top companies always take the lead.

It can be asserted that

Color marketing strategy

It is always a magic weapon for excellent enterprises.

Of course, color matching has just begun to take root and blossom in China's land. There are still some problems to be solved, such as the establishment of color system suitable for China's national conditions, the systematization of training materials, the shortage of professional teachers, the scarcity of personnel in color research, and so on.

In order to promote the healthy development of this profession, we need to constantly absorb advanced experience of developed countries, combine with China's national conditions, and not be short-sighted and eager for quick success and instant benefits, we must study and study down-to-earth, improve the color cultivation and aesthetic quality of the whole people, and make our modern life truly colorful.