Attracting Eyeballs &Nbsp; Shops "Smart Names"

Without entering the door, look at the face first. This is a way for every businessman to understand. Nanchong businessmen are doing it.

First move: changing idioms skillfully

Changing the idioms can not only let customers know what shops sell, but also looks elegant.

If there is a "clear eye".

When a reporter talks with his boss, he knows the secret.

According to the eyes, clothing is characterized by heavier features and less refined products. When entering the shop, it can be seen at a glance, focusing on the consumption of a specific group of people; while "silk painting" is the main silk clothing, and the interior decoration is also poetic and picturesque; "overjoyed" focuses on low-end consumer groups, and the main price advantage is that you are overjoyed.

And there is a wedding company named "love in the city" on a main road, which is what the boss wishes to do.

The second trick: go straight to the point.

Nanchong store name has second characteristics: pay attention to easy to understand, convenient for consumers to remember.

Such as "Ah Q men's clothing", "small not point", "flower core house" and so on.

In addition to these popular names, there are even more articles on the function of products, focusing on product functions, such as "open sesame", as the name suggests is a shop with locks and keys; "porridge king" is the main restaurant for porridge, steamed stuffed bun, and cold dishes; "3 meals a day" is self-evident, which is to solve three meals a day's Chinese restaurants, and also focuses on middle and low consumption.

These businesses call names for shops not only to keep their names, but also to know their names.

In this way, businessmen can not be underestimated by their insight into customers' minds.

The third move: borrow homophonic.

Speaking of homophonic, reporters have seen more signboards.

Silicon Valley is a synonym for high-tech industry. It originated in the United States. However, journalists have seen Silicon Valley in Nanchong. However, this "Silicon Valley" is not the same. Its name is: "turtle Valley" is actually a turtle selling shop.

When the reporter entered the shop, the size of the Turtle was in the glass jar, the price was fair, and the Turtle was also responsible for breeding.

The boss said frankly that the name of the shop was "turtle Valley", which meant that it was a coincidence that people could never forget a glance. If they bought a turtle, they would never forget "turtle Valley".

In addition, reporters have also seen a restaurant named "steamed food beauty", needless to say, is definitely the "true, good and beautiful" homonym, the store's characteristic decoration, plus the "true, good and beautiful" relatives, really left a good impression.

Today is a highly competitive era. In order to gain a firm foothold in the market competition, business owners can be full of ideas in naming naming signs.

There are also "celebrity Gaga" women's clothing stores that connect with celebrities. It reminds us of the fashion queen "Lady Gaga". Its women's clothing style also focuses on fashion.

The use of Allusions in the "dragon in the middle" clothing store and the use of human emotions, "stone edge" and so on, also have their own meaning.

A senior advertiser in the advertising industry in Nanchong told reporters that signs are indeed essential for a businessman. For ordinary owners to attract customers and attract attention, it is necessary to have a clear, memorable and humorous sign.

But businesses must also understand that quality and quality is the absolute principle of survival and development. "Peach is not a word, but when they are coming into the market", customer publicity is often more extensive and powerful than signboard propaganda. Apart from spending time on signboards, they should also focus on the quality and quality of products.

In addition, some businessmen should pay attention not to infringe on the trademark rights of other brands when naming signboards. Otherwise, the edge ball will be more aggressive and infringe on the interests of others, triggering a lawsuit.