Lan Boxing, General Manager Liu Zhao And Deputy General Manager Wang Tian He And Huang Wan You Interview

Moderator: you can see that the group of guests we invited is very strong. They are a group of forefathers, mentors and children who are very caring about our children's business. More people should invest in children's products and children's health concept. Let me introduce you first, Mr. Liu Zhao, the first experience of Shanghai Rambo Star Products Co., Ltd.

Huang Wanyou: Hello, everyone. I am Huang Wanyou, general manager of Shanghai Rambo Star Products Co., Ltd.

Wang Tian He: Hello, host. Hello, everyone. I am Wang Tian He, Shanghai Rambo Star Products Co., Ltd.

Moderator: we may know some people for Rambo star, some people do not know, please Liu general to give a brief introduction to the situation of Rambo.

Liu Zhao: Rambo has been in the history of 12 years now. There are four brands below. We are familiar with tinkling cats, and four brands such as big eye frog, R00 and so on.

Host: what are the characteristics of these brands? What are their characteristics?

Liu Zhao: now the market segmentation of children's clothing is more and more clear. According to the needs of customers, we have made different positioning of the market. One is Ding Mao's 99 years of creation. He locates in a casual children's clothing brand. One is the big eye frog. We locate in fashion, a brand in the United States, and now children also like sports. We specialize in a brand to do juvenile sports. A brand like this is R00. Many of us have a soft spot for this kind of black and white. We also have a brand called wheat autumn, which specializes in black and white brands. Black and white is an eternal classic color. These two colors can express people's fashion sense in simple colors, so many people like it very much.

Moderator: now the clothing market competition itself is very big, even if the breakdown of children's clothing market is also very competitive, in such fierce competition, how does Rambo star show their advantages?

　　劉昭：首先就是品牌定位要準，根據顧客的喜好來定位自己品牌的一個風格，所以我們做了四個品牌來細分它的市場這是我們的一個與其他品牌不同的地方，我覺得我們的優勢體現在商場這個環節，因為我們做童裝這一塊兒已經衍生下去或者是尋究根底的話已經有20多年了，我們有三大基地，一個是在汕頭，一個在湖北，一個在湖南，設立了三個生產基地每年的銷量在童裝行業界很高的銷量，我們設計的大本營在香港，在意大利也請了設計師，我們在廣東上海都建立了我們設計工作室和設計部，同時在營銷方面我們可能與其他公司有競爭力的地方就是在推廣方式和營銷模式這個方面，我們有五種這個經營模式，適合不同階層和不同實力的客戶區經營我們的品牌，同時我們在利用現代科技和信息方面我們來做營銷我們應該比一般的公司走在前面，包括互聯網的網

Network promotion and media promotion. Now we have made a lot of promotion plans in the new year, and this is our advantage.

Moderator: General Liu said that both the production base and the marketing mode have their own advantages. Lan Bo is also a very famous clothing brand in China. It also won many honors. Next, I would like to invite Mr. Wang to talk about the awarding speech. What kind of opinion do you have for the honor gained abroad?

　　王日和：對于所謂我們獲獎這一塊兒我一直認為包括我們的高管團隊是這么認為的，是社會對我們公司的一種努力跟肯定，四個品牌為兒童去做我們應該做的一些事情，那么說得到社會上的一些認可，我們也感到很欣慰，舉個很簡單的例子在我們那兒有一個很小的五胞胎，當時他生下來以后我們公司的老總，我們劉昭先生在第一時間馬上就跟我們那兒的一個慈善機構聯系，讓我們公司從他出生開始一直到16歲，所有的服裝都由我們來提供，那么這說明了一個什么問題，就是說我們做企業要回報社會，要回饋社會，所以社會對我們的認同，消費者對我們的認同是對我們最大的鞭策和鼓勵，所以接下來我們希望在這塊兒，在質量上在服務上做得更好，讓我們的消費者，讓我們的兒童，讓我們青少年朋友真正覺得我們這個童裝不僅僅是穿著，而且它可以分享一種文化

This culture must be recognized by the society, and do something for us to do well for everyone. Therefore, it is probably a honor to identify with the society from all aspects and to the brand. We are indeed a thankful, second effort, which we feel is the same.

Moderator: with a grateful heart to do business, I believe this Liu just mentioned the five tires, they can actually make a endorsement, I think.

Liu Zhao: he is the spokesman of our five Fuwa after the Olympic Games. Now it is 9 years old. We have provided 9 years of clothing, spring, summer, autumn and winter.

Moderator: I believe your own children are also very fond of buying these clothes for their children, or is there any special alternative for advanced customization.

Liu Zhao: Yes, I am a little boy. He has been wearing our own clothes since he was born. Now he is getting older. He can not wear big children's clothes when he is wearing small clothes. Now, tinkling cat is not suitable for wearing children's clothing. We have created a new R00 suit. So I always wear it until now. I think I do children's clothing. My brand must be serving children, so as to dress up his original brand and not change it. We have created a new R00, and teenagers are all sports brands of R00.

Host: what brand is tinkling cat?

Liu Zhao: Yes, the middle class, the children are the main ones, leisure is R00.

Wang Tian He: our staff can be installed after 80, after 90, is a teenage dress, his height.

Liu Zhao: our clothes feel very small, very young, they feel very lively, you see, we do these children's clothing habits are a bit like children are very lively.

Host: I also know that Boston should choose to cooperate with you. We know that Bosideng is very good in Down garments. Why do you think bostin will choose to cooperate with Rambo?

　　黃萬友：我是上海蘭博星兒童用品公司的總經理，我還有一個身份是波司登品牌管理的副總監，實際上在原先和蘭博星公司合作中間，合作過程之前我們也做多很多的市場調查，其實決定一個品牌生命力就是有三個方面，第一個它的研發能第二個是市場能力，第三個就是產品的品質，最后最核心的就是團隊，我們看到像劉總以及王總優秀的管理者，對企業的引導是非常好的，通過我們在市場的調研過程當中，包括同行業，包括上下游的供應商，包括下游的經銷商一系列的調研，最終的結果覺得這個團隊以及這幾個品牌，包括他們整個的市場的定位都是非常的準確，也是能夠切入到中國消費者的心理，所以在這一點我們依然選擇了他們，雖然他們不是最強的，但是他們以后一定是最棒的。

Moderator: in fact, the exhibition of Beijing Expo is also off and on. I know that Rambo has been in attendance for five consecutive years. Is it right? Why do we ask Wang why did Rambo come to the exhibition in five consecutive years? What kind of effect do you expect to achieve?

Wang Tian He: in fact, attending such a clothing fair, we think there are two main problems. First, the Beijing Clothing Fair should have a relatively deep background. It is a relatively grand meeting of the Chinese textile industry. At this meeting, it can promote the brand and enhance the popularity of brand promotion. This is a good platform. This is the first and second. Through this exposition, we can understand ourselves in exhibiting enterprises, exhibiting brands, learn from them and make some exchanges with them and improve themselves. Therefore, based on these two points, I personally think that our participation in such a Beijing International Fashion Fair will play a great role in promoting the development of our enterprises and our own team.

Moderator: Thank you. We finally asked Huang general to talk about the cooperation between Boston and tinkling cat just now. What kind of market plan will there be in the future?

The future children's clothing market must be a big market. As Bosideng, we are also looking forward to the future. Therefore, in the future planning, we also hope to guide children's clothing market through the operation of big brands, and make the brand of children's clothing bigger and stronger through the operation of big brands. Whether in the aspect of product development or product quality, we hope that we can cut through the brand influence in the future, including the internal management of the brand, the first one is to subdivide the market, and the second one is to make him the driving force for the development of the whole enterprise. In this way, we can strengthen our team's promotion through various aspects of our own reorganization, so that we will do better in the future. Huang Wanyou: first of all, after Bosideng cut into the past, for the operation of the brand of the previous children's clothing, it also adheres to the traditional way of doing business.

Moderator: I hope that at the twentieth session of next year, Rambo will be able to attend the exhibition for six years in a row. I hope to see you in time. OK, time relations. Our interview will be here, rest for a while, and wait for a while.