Lan Boxing, General Manager Liu Zhao And Deputy General Manager Wang Tian He And Huang Wan You Interview

Moderator: you can see that the group of guests we invited is very strong. They are a group of forefathers, mentors and children who are very caring about our children's business. More people should invest in children's products and children's health concept. Let me introduce you first, Mr. Liu Zhao, the first experience of Shanghai Rambo Star Products Co., Ltd.

Huang Wanyou: Hello, everyone. I am Huang Wanyou, general manager of Shanghai Rambo Star Products Co., Ltd.

Wang Tian He: Hello, host. Hello, everyone. I am Wang Tian He, Shanghai Rambo Star Products Co., Ltd.

Moderator: we may know some people for Rambo star, some people do not know, please Liu general to give a brief introduction to the situation of Rambo.

Liu Zhao: Rambo has been in the history of 12 years now. There are four brands below. We are familiar with tinkling cats, and four brands such as big eye frog, R00 and so on.

Host: what are the characteristics of these brands? What are their characteristics?

Liu Zhao: now the market segmentation of children's clothing is more and more clear. According to the needs of customers, we have made different positioning of the market. One is Ding Mao's 99 years of creation. He locates in a casual children's clothing brand. One is the big eye frog. We locate in fashion, a brand in the United States, and now children also like sports. We specialize in a brand to do juvenile sports. A brand like this is R00. Many of us have a soft spot for this kind of black and white. We also have a brand called wheat autumn, which specializes in black and white brands. Black and white is an eternal classic color. These two colors can express people's fashion sense in simple colors, so many people like it very much.

Moderator: now the clothing market competition itself is very big, even if the breakdown of children's clothing market is also very competitive, in such fierce competition, how does Rambo star show their advantages?

　　劉昭：首先就是品牌定位要準(zhǔn)，根據(jù)顧客的喜好來定位自己品牌的一個(gè)風(fēng)格，所以我們做了四個(gè)品牌來細(xì)分它的市場這是我們的一個(gè)與其他品牌不同的地方，我覺得我們的優(yōu)勢體現(xiàn)在商場這個(gè)環(huán)節(jié)，因?yàn)槲覀冏鐾b這一塊兒已經(jīng)衍生下去或者是尋究根底的話已經(jīng)有20多年了，我們有三大基地，一個(gè)是在汕頭，一個(gè)在湖北，一個(gè)在湖南，設(shè)立了三個(gè)生產(chǎn)基地每年的銷量在童裝行業(yè)界很高的銷量，我們設(shè)計(jì)的大本營在香港，在意大利也請了設(shè)計(jì)師，我們在廣東上海都建立了我們設(shè)計(jì)工作室和設(shè)計(jì)部，同時(shí)在營銷方面我們可能與其他公司有競爭力的地方就是在推廣方式和營銷模式這個(gè)方面，我們有五種這個(gè)經(jīng)營模式，適合不同階層和不同實(shí)力的客戶區(qū)經(jīng)營我們的品牌，同時(shí)我們在利用現(xiàn)代科技和信息方面我們來做營銷我們應(yīng)該比一般的公司走在前面，包括互聯(lián)網(wǎng)的網(wǎng)

Network promotion and media promotion. Now we have made a lot of promotion plans in the new year, and this is our advantage.

Moderator: General Liu said that both the production base and the marketing mode have their own advantages. Lan Bo is also a very famous clothing brand in China. It also won many honors. Next, I would like to invite Mr. Wang to talk about the awarding speech. What kind of opinion do you have for the honor gained abroad?

　　王日和：對于所謂我們獲獎(jiǎng)這一塊兒我一直認(rèn)為包括我們的高管團(tuán)隊(duì)是這么認(rèn)為的，是社會(huì)對我們公司的一種努力跟肯定，四個(gè)品牌為兒童去做我們應(yīng)該做的一些事情，那么說得到社會(huì)上的一些認(rèn)可，我們也感到很欣慰，舉個(gè)很簡單的例子在我們那兒有一個(gè)很小的五胞胎，當(dāng)時(shí)他生下來以后我們公司的老總，我們劉昭先生在第一時(shí)間馬上就跟我們那兒的一個(gè)慈善機(jī)構(gòu)聯(lián)系，讓我們公司從他出生開始一直到16歲，所有的服裝都由我們來提供，那么這說明了一個(gè)什么問題，就是說我們做企業(yè)要回報(bào)社會(huì)，要回饋社會(huì)，所以社會(huì)對我們的認(rèn)同，消費(fèi)者對我們的認(rèn)同是對我們最大的鞭策和鼓勵(lì)，所以接下來我們希望在這塊兒，在質(zhì)量上在服務(wù)上做得更好，讓我們的消費(fèi)者，讓我們的兒童，讓我們青少年朋友真正覺得我們這個(gè)童裝不僅僅是穿著，而且它可以分享一種文化

This culture must be recognized by the society, and do something for us to do well for everyone. Therefore, it is probably a honor to identify with the society from all aspects and to the brand. We are indeed a thankful, second effort, which we feel is the same.

Moderator: with a grateful heart to do business, I believe this Liu just mentioned the five tires, they can actually make a endorsement, I think.

Liu Zhao: he is the spokesman of our five Fuwa after the Olympic Games. Now it is 9 years old. We have provided 9 years of clothing, spring, summer, autumn and winter.

Moderator: I believe your own children are also very fond of buying these clothes for their children, or is there any special alternative for advanced customization.

Liu Zhao: Yes, I am a little boy. He has been wearing our own clothes since he was born. Now he is getting older. He can not wear big children's clothes when he is wearing small clothes. Now, tinkling cat is not suitable for wearing children's clothing. We have created a new R00 suit. So I always wear it until now. I think I do children's clothing. My brand must be serving children, so as to dress up his original brand and not change it. We have created a new R00, and teenagers are all sports brands of R00.

Host: what brand is tinkling cat?

Liu Zhao: Yes, the middle class, the children are the main ones, leisure is R00.

Wang Tian He: our staff can be installed after 80, after 90, is a teenage dress, his height.

Liu Zhao: our clothes feel very small, very young, they feel very lively, you see, we do these children's clothing habits are a bit like children are very lively.

Host: I also know that Boston should choose to cooperate with you. We know that Bosideng is very good in Down garments. Why do you think bostin will choose to cooperate with Rambo?

　　黃萬友：我是上海蘭博星兒童用品公司的總經(jīng)理，我還有一個(gè)身份是波司登品牌管理的副總監(jiān)，實(shí)際上在原先和蘭博星公司合作中間，合作過程之前我們也做多很多的市場調(diào)查，其實(shí)決定一個(gè)品牌生命力就是有三個(gè)方面，第一個(gè)它的研發(fā)能第二個(gè)是市場能力，第三個(gè)就是產(chǎn)品的品質(zhì)，最后最核心的就是團(tuán)隊(duì)，我們看到像劉總以及王總優(yōu)秀的管理者，對企業(yè)的引導(dǎo)是非常好的，通過我們在市場的調(diào)研過程當(dāng)中，包括同行業(yè)，包括上下游的供應(yīng)商，包括下游的經(jīng)銷商一系列的調(diào)研，最終的結(jié)果覺得這個(gè)團(tuán)隊(duì)以及這幾個(gè)品牌，包括他們整個(gè)的市場的定位都是非常的準(zhǔn)確，也是能夠切入到中國消費(fèi)者的心理，所以在這一點(diǎn)我們依然選擇了他們，雖然他們不是最強(qiáng)的，但是他們以后一定是最棒的。

Moderator: in fact, the exhibition of Beijing Expo is also off and on. I know that Rambo has been in attendance for five consecutive years. Is it right? Why do we ask Wang why did Rambo come to the exhibition in five consecutive years? What kind of effect do you expect to achieve?

Wang Tian He: in fact, attending such a clothing fair, we think there are two main problems. First, the Beijing Clothing Fair should have a relatively deep background. It is a relatively grand meeting of the Chinese textile industry. At this meeting, it can promote the brand and enhance the popularity of brand promotion. This is a good platform. This is the first and second. Through this exposition, we can understand ourselves in exhibiting enterprises, exhibiting brands, learn from them and make some exchanges with them and improve themselves. Therefore, based on these two points, I personally think that our participation in such a Beijing International Fashion Fair will play a great role in promoting the development of our enterprises and our own team.

Moderator: Thank you. We finally asked Huang general to talk about the cooperation between Boston and tinkling cat just now. What kind of market plan will there be in the future?

The future children's clothing market must be a big market. As Bosideng, we are also looking forward to the future. Therefore, in the future planning, we also hope to guide children's clothing market through the operation of big brands, and make the brand of children's clothing bigger and stronger through the operation of big brands. Whether in the aspect of product development or product quality, we hope that we can cut through the brand influence in the future, including the internal management of the brand, the first one is to subdivide the market, and the second one is to make him the driving force for the development of the whole enterprise. In this way, we can strengthen our team's promotion through various aspects of our own reorganization, so that we will do better in the future. Huang Wanyou: first of all, after Bosideng cut into the past, for the operation of the brand of the previous children's clothing, it also adheres to the traditional way of doing business.

Moderator: I hope that at the twentieth session of next year, Rambo will be able to attend the exhibition for six years in a row. I hope to see you in time. OK, time relations. Our interview will be here, rest for a while, and wait for a while.