Men'S Clothing Is Replaced By New &Nbsp, And Then Brand New.

On the evening of March 26, 2011, the Park Hyatt Hotel of Beijing Yintai Center and Shanshan Group held a grand youth force, the 2011 fashion night of Shan Shan business and the new logo conference of Shan Shan.

From deep ploughing to rooting, from rooting to deep tillage as the leading enterprise of Chinese clothing, Shan Shan has always guided the industry direction of China's clothing industry through its own innovative spirit and innovative measures.

In the first place, the introduction of CIS system has become the most influential and successful case in the field of cooperation between the two sides of the Strait. In 1996, Shanshan headquarters moved to Shanghai and launched a diversified development strategy. Now it has become a large enterprise cluster with two listed companies, including clothing, science and technology, financial investment and many other fields. It ranks among the top 500 Chinese enterprises. In 2004, Shanshan has become the first Chinese brand signed by Liu Xiang. "China has me, and Shanshan has you" has perfectly explained the sports spirit and fashion concept of Shanshan. In 2009, Shanshan has renewed its efforts to sign a strategic cooperation agreement with the world famous enterprise, Itochu. In 1989, Shan Shan put forward the idea of "creating the first brand of Chinese suit", and put forward the brand development strategy for the first time in the Chinese clothing industry with a forward-looking vision. In 1994,

Fight hard and take advantage of wind and waves.

Over the years, Shanshan has constantly grasped the new trend of market development and constantly explored the mode of sustainable development, striving to pform from "Chinese Fir" to "Shanshan of the world", upgrading from traditional enterprises to comprehensive commercial enterprises, and striving to create "a comprehensive business community with Chinese characteristics" and resolutely enter the "100 billion club".

The replacement of Shanshan clothing is just the first step in the long march of the new brand strategy of Shanshan enterprise, and a series of "integrated communication" after the bid will be pushed forward.

After the new logo new slogan is put forward, all aspects of value communication will enable stakeholders to truly understand and support the brand change strategy and brand new strategy, so that consumers can feel the enhancement of brand value and enhance brand loyalty, which will become a strategic step for the future work of Shanshan.

In May 2011, Shanshan enterprise will release Shanshan enterprise's new LOGO and new brand strategy.