Foreign Trade Shoe Enterprises Take Advantage Of Network Marketing To Advance Into The Domestic Market

March 30th, for export enterprises to sell domestic shoes, the most difficult to get over the ridge, I am afraid.

The most obvious function of Internet advertising is to attract eyebrows and enhance their eyeballs.

Buick changed its mark to 360 degrees, which has become the leading player in the domestic sports shoes and clothing enterprises. Besides the 4 exposure of CCTV5 and Hunan satellite TV, we should also thank Tencent, Sina, Baidu and other large Internet media.

The sports column of Tencent network is not called Tencent sports channel, but it is called 361 sports news. Even tens of millions of people online QQ games are also linked with the title of 361.

Although 361 of the Internet marketing input is large, it is undoubtedly a more flexible marketing strategy for us. This multi angle and all-round sports image creation and dissemination has successfully pushed the 361 of Ding Jiantong's establishment to an unprecedented level.

More than ten years ago, some people put forward the prediction that "Internet marketing will sweep everything". With the continuous popularization and development of computer Internet in China, the number of Internet users in China has reached 400 million so far, ranking first in the world.

More and more shoe enterprises are paying more attention to network marketing and the construction of websites. More and more industry brands carry out deep strategic cooperation with the e-business platform of the domestic footwear industry to speed up the development of the network market, many of which have many successful shoe manufacturers, such as Lining, PEAK, Anta, etc.

Then why network marketing has become the focus of the large shoe enterprises? What are the advantages compared with the traditional marketing means? In the final analysis, what can it bring to the small and medium sized shoes in the domestic market in the final analysis?

Network integrated marketing is a precise marketing method that integrates the network resources with customers' characteristics and helps customers achieve their business goals.

Nowadays, more and more enterprises have added network integrated marketing to marketing budgets.

Hu Zhiqin, senior vice president of NetEase sales and marketing, pointed out: "the real value of the Internet media is that it not only provides a brand new marketing channel, but also can form more different marketing channels after the subdivision of the channel, so that the traditional marketing pattern that has made it difficult to break through today will have a new way of combining it". "Daphne"

The SARS in 2003 has impressed all Chinese people. At that time, the development of Internet technology is still at the low tide of the second stage. There is still a big gap between people's understanding of the Internet and the inertia thinking of traditional marketing.

But SARS has contributed to this change.

In the fear of influenza virus and the value of life, people rarely go out at that time, at least 6 months before recovering to SARS.

Because of the limitations, the Internet has become an important window for people to communicate with each other.

It is precisely because of the 03 years of atypical pneumonia that Taobao has achieved much of its business.

As we all know, if we adopt face-to-face sales strategy in marketing, we can often reduce sales cost substantially and make products more competitive in price.

In order to achieve this, the traditional marketing method needs a large number of people, money and material resources to build sales outlets.

The use of network marketing can reduce the links in marketing and save huge costs and time.

If a group of image web pages in an e-commerce website is a store, then the system architecture technology of scientific intelligence is a salesperson with a senior experience who can complete the whole process from selling, ordering to receiving cash.

In this regard, the manager of the shoe operation gave the author an account: "no store rent, water and electricity charges can save 10% of sales, and no wholesale link can save 20% of sales. No middleman can save 20% of sales."

If this huge cost can be saved, what price advantage will it bring to the sales link? {page_break}

Today, the economic crisis is not clear, and the RMB continues to appreciate, but it is obviously the next uncontrollable risk in the consumer market. The most direct way to avoid this risk is to use the Internet platform with no time and space constraints.

I have to admit that under the multiple factors, the role of network marketing will no doubt be overweight, and its opportunity development period will also usher in the golden stage.

For enterprises, as long as they can enter the channel in the right way, no matter what kind of crisis, they will evolve into a brand new opportunity.

With the deepening of the economic crisis, there is no definite conclusion when the global economy will hit bottom. It is difficult to determine when the export market for shoe industry will recover.

For China's footwear industry, more than 70% of the dependence on foreign trade poses a major challenge to the footwear industry and even the leather industry.

At the moment when raw material prices are rising and profits are shrinking rapidly, how do shoe manufacturers spend the winter?

The general view is that in order to survive, there seems to be only one way to turn into the domestic market and make up for the decline of the foreign market in the domestic market.