An Interview With Yao Weiming, Director Of Fashion Marketing In Shenzhen

Moderator: Hello, everyone. Now we are broadcasting live at the nineteenth China International Clothing and accessories fair. The guest we invited here is Mr. Yao Weiming, marketing director of Shenzhen Chuang Er Fashion Co., Ltd.

Hello, Yao chief!

Yao Weiming: Hello, everyone. It is also a great honor to be here to attend this exhibition in Beijing.

Moderator: missk is the brand of Shenzhen's Chuang Er fashion. It has a very unique charm. Can you tell us something about Chuang er?

Moderator: I know that missk is one of Chuang er's banner.

Yao Weiming: missk's independent technology is mainly embodied in the style of cutting, including the use of its fashionable design elements. In these two aspects, its age positioning is mainly aimed at the age group of consumers aged 28 to 40. Most of them adopt the dividing line, including the diversified design process of stereoscopic cutting, which shows more elegance and self-confidence. This color is divorced from the color of the black and white main body, and has applied some colors, including some fashionable elements, and bold use of alternative colors. The way of expression has highlighted the self-confidence style of the 28 to 40 year old women.

Moderator: I believe that elegance and self-confidence must be pursued by women. Can you tell us about the sales situation of Chuang er?

Yao Weiming: at present, our missk occupies a market share in the whole country. It mainly deals with northern cities, North China, central China and Southern China area. In 2011, our overall development plan was mainly aimed at the re development orientation of Southern China area, including the agreement with the strategic alliance of Tianhong merchants, COCOPARK, Shenzhen coastal city, and the entry of these high-quality shops. I think the promotion of the brand is a bigger leap, and the improvement of texture, including our promotion in Shanghai, Jiangsu, Zhejiang and Shanghai.

Host: what are your customers who are targeted at target consumption online?

Yao Weiming: missk localises some of the existing consumer groups, mainly for some franchisees, and the development of franchisees is mainly aimed at the investors who are entrepreneurs of this age group, because their cultural level and cultural level are destined for their material selection. They choose materials mainly through the Internet and newspapers and magazines to seek this part of resources. Through the promotion of the network, I believe they are a help to the brand, and also a promotion to the brand.

Host: you just talked about this July.